InSync12 and Australia Visits: UX is Global, Regional, Everywhere!

I attended the Australian Oracle User Group (AUSOUG) and Quest International User Group's InSync12 event in Melbourne, Australia: the user group conference for Oracle products in the ANZ region. I demoed Oracle Fusion Applications and then presented how Oracle crafted the world class Fusion Apps user experience (UX). I explained about the Oracle user experience design pattern strategy of uptake for all apps, not just Fusion, and what our UX pattern externalization strategy means for customers, partners, and ADF developers.

A great conference, lots of energy, the InSync12 highlights for me were Oracle's Senior Vice President Cliff Godwin’s fast-moving Oracle E-Business Suite (EBS) roadshow with the killer Oracle Endeca user experience uptake, and Oracle ADF product outreachmeister Chris Muir’s (@chriscmuir) session on Oracle ADF Mobile solution and his hands-on mobile app development showing how existing ADF/JDev skills can build a secure, code once-deploy-to-many-device hybrid app solution in minutes.

Cliff Godwin shows off the Endeca integration with EBS

Cliff Godwin shows off the Oracle Endeca integration with Oracle E-Business Suite.

Chris Muir talked the talk and then walked the walked with ADF Mobile

Chris Muir talked the talk and then walked the walked with Oracle ADF Mobile.

Applications UX was mixing it up with the crowd at InSync12 too, showing off cool mobile UX solutions, using iPads to gather feedback on future UX designs and innovations from conference attendees, and engaging with EBS, JD Edwards, and PeopleSoft apps customers and partners. User conferences such as InSync12 are an important part of our Oracle Applications UX user-centered design process, giving real apps users the opportunity to make real inputs and a way for us to watch and to listen to their needs and wants and get views on current and emerging UX too.

While in Melbourne, I also visited impressive Oracle partner, Callista for a major ADF and UX pow-wow, and was the er, star of a very proactive event hosted by another partner Park Lane Information Technology (coordinated by Bambi Price (@bambiprice) of ODTUG) where I explained what UX is about, and how partner and customers can engage, participate and deploy that Applications UX scientific insight to advantage for their entire business.

I also paired up with Oracle Australia in Sydney to visit key customers while there, and back at Oracle in Melbourne I spoke with sales consultants and account managers about regional opportunities and UX strategy, and came away with an understanding of what makes the Oracle market tick in Australia.

Mobile worker solution development and user experience is hot news in Australia, and this was a great opportunity to team up with Chris Muir and show how the alignment of the twin stars of UX design patterns and ADF technology enables developers to make great-looking, usable apps that really sparkle. Our UX design patterns--or functional (UI) patterns, to use the developer world language--means that developers now have not only a great tool set to build apps on Oracle ADF/FMW but proven, tested usability solutions to solve common problems they can apply in the IDE too.

In all, a whirlwind UX visit, packed with events and delivery opportunities, and all too short a time in the wonderful city of Melbourne. I need to get back there soon! For those who need a reminder, there's a website explaining how to get involved with, and participate in, Applications User Experience (including the Oracle Usability Advisory Board) events and programs.

Thank you to AUSOUG, Quest, InSync, Callista, Park Lane IT, everyone at Oracle Australia, Chris Muir, and all the other people who came together to make this a productive visit.

Stay tuned for more UX developments and engagements in the region on the Oracle VoX blog and Usable Apps website too!

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Oracle applications user experience (UX) assistance. UX and development outreach of all sorts to the apps community, helping to design and deliver usable apps.

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Ultan Ó Broin. Director, Global Applications User Experience, Oracle Corporation. On Twitter: @ultan

See my other Oracle blog about product globalization too: Not Lost in Translation

Interests: User experience (UX), user centered design, design patterns, tailoring, BYOD, dev relations, language quality, mobile apps, Oracle FMW and ADF, and a lot more.

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