Saturday Dec 28, 2013

Copy is Interface Design

A superb blog in form and content, outlining why "Copy is Interface" by Daniel Burka. Every developer of user interfaces should memorize the list of best practices. If you haven't got writing skills, then find someone who has, or hire someone, if possible, and and apply any available guidelines, carefully.

Language (tone, style, and terminology) in the user interface (UI) is a critical part of an application's user experience. Getting the language right from the beginning of the development process ensures that it stays right. Of course, language must be tested iteratively, too. But, getting language wrong at the beginning, or adopting the Lorem Ipsum approach, well... the Swiss cheese model of language defects tells it all...






Swiss Cheese Model of Language Defects. Source: Des Traynor's User Interface Engineering "Microcopy" presentation.


Oracle partners and customers are working closely with the Oracle Applications User Experience team to identify the optimal toolkit to ensure that when they need to tailor the language in the user interface of their applications, they can do so simply and without the need for a major IT project or budget catastrophe. And, for enterprise applications developers who need guidance and practical resources on key UI terminology and their context so that they can build their own optimized Cloud UIs (be they desktop, simplified, or mobile) well, that kind of guidance is being discussed and readied too.

At the recent Oracle Applications User Experience communications and outreach team's Oracle Partner Advisory Board inaugural meeting in the UK, the importance of language quality in the UX was underscored. Not just in English, but in other natural languages too.

37 Signals' Getting Real gets the importance contribution that language makes to UX with the chapter called "Copywriting is Interface Design", and the Translation is UX website reminds us that UX is global and language excellence must reflect that, too.

For those interested in how language needs to be nuanced for the enterprise UX, and some of the approaches that can be taken, check out the Blogos article, "Working Out Context in the Enterprise: Localize That!".

Stay tuned for more on language as UX enablement from the outreach and communications team in 2014.

APIs are User Experience Design Too

The developer's favorite UX guru and industry champion, Jared Spool, nails today's way of providing great user experiences in his User Interface Engineering (UIE) article "APIs: The Future is Now".

Platform as a Service (PaaS) is a platform for user experience too, offering the prospect of a seamless user experience (UX) between applications and services. UX designers are emerging as the enablers of great user experiences in the cloud, all built using LEGO-like building blocks of application programming interfaces (APIs). Those other building blocks, UX design patterns bring those integrated experiences to life making design and development for cloud solutions more productive than ever.

Jared continues with his UIE insight:


To make APIs work, they need a design. The method of designing an API isn’t that different from any other user interface project, except the users are fellow developers and designers.

We’re seeing a branch of UX design emerging that deals with creating easy to use and maintain APIs. They provide documentation, sandbox tools for testing functions, example code, and simple maintenance models for getting the API integrated and running quickly and effectively.

It won’t be too long before our own organizations need to ask what could we build as an API for our own stuff? As designers, we can play a role in helping make our core competencies a integral part of
other applications.

Check out Jared's use of Twilio's cloud communication services as an example of how APIs solve problems for users. Twilio is also a service that makes total sense in the Oracle enterprise world of connecting people and information together when, where, and how it's needed.


Twilio integration with RightNow using PaaS


Twilio example integration using PaaS

Twilio is part of an ecosystem of partners that Oracle works with to provide value-add solutions for its applications. It's part of a strategy of delivering SaaS through PaaS so that applications and partners can tailor and integrate applications to increase return on investment for customers. Customers and partners can deliver even more compelling and modern user experiences to make enterprise employees more productive and satisfied with the tools they have to do their jobs, all using a common source of truth in the cloud.

The Oracle Applications User Experience outreach and communications team provides customers, partners, and enterprise applications developments with the toolkits and guidance to build such experiences in the cloud more simply and more productively than ever.

Stay tuned to the Oracle VOX (Voice of User Experience) blog and @usableapps on Twitter for news of the latest outreach in 2014!

About

Oracle applications user experience (UX) assistance. UX and development outreach of all sorts to the apps community, helping to design and deliver usable apps.

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Ultan Ó Broin. Director, Global Applications User Experience, Oracle Corporation. On Twitter: @ultan

See my other Oracle blog about product globalization too: Not Lost in Translation

Interests: User experience (UX), user centered design, design patterns, tailoring, BYOD, dev relations, language quality, mobile apps, Oracle FMW and ADF, and a lot more.

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