By Ultan O'Broin Oracle UX-Oracle Paas4SaaS-Oracle on Jun 27, 2015
Cakes seem to be a popular storytelling vehicle in the enterprise user experience world. Hardly surprising, really.
Cupcakes for the Cloud: Seen at the Oracle Direct Sales Congress for FY16 in Dublin, Ireland
The very genesis of ERP, for example, was in the tea and cakes business in the UK after WWII. Since then, ERP user experience (UX) has evolved in ways that tell one tasty story about how innovation in the enterprise keeps the entire business sweet.
I came across more killer cakes at the Oracle Direct Sales Congress FY16 event in Dublin where I had been invited to tell the UX story to eager and passionate sales folks from across Europe about how to use the "must-have" message in their work. The cakes reminded me that delivering on end-user satisfaction and business productivity are messages that decision-makers want to hear. It’s all about ROI and UX is the way to bake that deal-maker in.UX is a competitive must-have in the Cloud for sure, but remember: you must know your audience.
CIOs and other decision-makers want to see and demonstrate an ROI on their Cloud applications, and satisfied users and a more productive business are a great return that transfers well to corporate stakeholders, analysts, and FY reports. And--because we can build optimized UIs from data in the Oracle Cloud using web services, being agnostic of the devices themselves--we can also offer those decision-makers a roadmap of UX evolution using their data.
You can read more about how the Oracle ERP Cloud UX makes for happy users and decision-makers on the Usable Apps blog.
And, of course, the story is about cakes…