Sunday Dec 27, 2015

#PaaS4SaaS: Digital Branding in the Cloud with UX. Beyond Marketing

I'm chuffed with my article on Forbes OracleVoice: 3 Tech Must Dos For A Smoother User Experience. It's getting quite a lot of attention.

And why wouldn't it?!

PaaS4SaaS business propositions
PaaS4SaaS: The business propositions. Already, Oracle partners such as Certus Solutions and eProseed (shown) have taken advantage of our UX enablement. Here's how you can do the same.

A simple, modern user experience delivered in the cloud using PaaS is a must-have in the digital economy. Branding is beyond mere marketing. It touches on the emotional side of the user relationship with beautiful things, making users want to do more, discover more, engage more, buy more...

Speaking of moving beyond marketing, check out what Debra Lilley (@debralilley), VP of Cloud Services at our partner Certus Solutions has to say (Debra also features in the OracleVoice piece).

It's clear from the readership figures of Debra's Oracle Profit Magazine PaaS4SaaS articles that Oracle's PaaS4SaaS solutions are of great interest to the cloud partner ecosystem.

Awesome things are coming of the PaaS4SaaS UX enablement now offered to the Oracle PartnerNetwork.

Here's how you can begin to win more business with our enablement.

Stay tuned. Happy Holidays!

Thursday Jan 12, 2012

UK OUG Birmingham December 2011: Lessons Well Learned

Better late than never, a quick reflection on my attendance at the UK Oracle User Group Conference held in the ICC in Birmingham in December 2011.

UK OUG logo. UK Oracle User Group. Serving the Oracle Community

While there I spoke to an especially privileged audience about the Oracle Fusion Applications User Assistance. There was a strong Applications User Experience (Apps-UX) presence at the event overall, with other sessions from the Apps-UX team about Fusion Apps, Middleware, and so on, and a range of usability testing events going on in the background too.


  • Remind me never to confuse ICC with NEC again. Or, at least, to rely more on Google Maps to verify a recommendation from a corporate travel system that suggests a hotel in Solihull as an option, for example.
  • Loved the UK OUG conference mobile app. Very handy for making decisions about which sessions to attend and keeping track of developments. Wonder if we could use the in-built notifications for soliciting more testers at our usability sessions next time?

    UKOUG mobile app

  • Spend some timing picking your sessions. The UK OUG folks do an incredible job providing such a range of content running in parallel. Making decisions between sessions on the spot can be a tall order, so maybe set some objectives upfront about what your want to learn from the conference, overall.

    I wanted to focus in on apps implementation and usability. In seems to me that many of our partners and customers realize the importance of usability and how it contributes to an apps implementation’s success, but we (Oracle) can optimize this opportunity by providing usability expertise, resources, and guidance that works at the system implementor level. This isn’t about turning system implementors into UX professionals with all the trappings (dem highfalutin MacBook Airs and Graces, if you like), but rather it’s about enabling their capability to treat usability as part of the business requirements and easily deliver on implementation ROI without extra resources or overheads.

    So, the languages we use when discussing user experience (or usability), the materials we provide, the relationships we build all, themselves, need to be highly usable (that is, efficient, effective, and satisfying) by implementors. The stories I heard ar UK OUG 2011 about the superb applications flexibility and functionality being offset when users are forgotten (oh, let's stop using that term and call ‘em by their real names or job titles instead) and who then complain to implementors “But, all I wanted was...” was worth the attendance alone in terms of opportunity presented.

In all, a great event, rich in offerings, way too much for me to take all in at times, but I got what I came for: insights into how usability fits into apps implementation picture and the building new relationships with members of the Oracle community while cementing others. Great to catch up with the UK OUG players and other Fusion Apps UX Advocates too.

Looking forward to my next outing (I hope) at the UK OUG Ireland conference in March 2012.

UK OUG Ireland Conference 2012

Thank you, UK OUG team.


Oracle Apps Cloud UX assistance. UX and development outreach of all sorts to the apps dev community, helping them to design and deliver usable apps using PaaS4SaaS.


Ultan Ó Broin. Senior Director, Oracle Applications User Experience, Oracle EMEA. Twitter: @ultan

See my other Oracle blog on product globalization too: Not Lost in Translation

Interests: User experience (UX), PaaS, SaaS, design patterns, tailoring, Cloud, dev productivity, language quality, mobile apps, Oracle FMW, and a lot more.


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