By Ultan O'Broin-Oracle on Apr 19, 2015
“Harder Than You Think” is one awesome rap anthem by Public Enemy (I’ve always suspected Flava Flav was a wearable technology innovator with that clock).
There’s a particular line in the song that resonates soundly with the Oracle Applications User Experience (UX) capacity for empathy: to bear witness. Witness to real people doing real tasks in real places. I used the line to open my session at the Oracle HCM Day 2105 held in Oracle Nederland, Utrecht.
Public Enemy: Harder Than You Think
UX is harder than you think too, but our job is to make things easy for Oracle Applications Cloud users by simplifying things; hiding the complexity of technology and making the grief of convoluted business processes fade away.
The theme of HCM Day was the iGeneration: those technology-versed young adults about to enter the workforce with expectations and attitudes about job permanence and how talent is recruited and managed that have shattered the employment model status quo. So, to explain our UX fit with the iGeneration, I jumped right into Oracle co-CEO Mark Hurd’s “Welcome to Nobody Cares” HCM World keynote, research and insights into iGeneration use of technology, how work apps are still more than a pretty face; and then on to Oracle HCM Cloud, stealing a line from U2 about everything you know (about enterprise software) being wrong along the way.
The Oracle Applications Cloud UX message for the iGeneration goes along these lines:
- We care. Winning in HCM is strategic for Oracle.
- This is not your parent’s software (Not that they wanted crapplications, either).
- Tech-savvy people need tech-savvy workplaces.
- User experience is a competitive must-have.
- The cloud has changed everything. Vendor and partner complacency about how people and business use software is dead. Get over it.
- Making things "Apple Easy" (h/t Richard Twelvetrees [@rg12t]) is no longer an aspiration for enterprise applications users thanks to simplicity and a design philosophy of Glance, Scan, Commit.
To keep the gig real I offered a glimpse of what UX might come the iGeneration’s way too. I flashed some innovative concepts from the OAUX AppsLab team (@theappslab), our mobile Cloud apps, and the Oracle HCM Cloud, Oracle Sales Cloud and Oracle ERP Cloud designs for the forthcoming Apple Watch. I then did live proof of concept demos of a glanceable UI for time entry microtransactions (using a Motorola Moto 360 smartwatch and location detection for mega convenience and helped by a volunteer from the audience) and of Oracle Taleo interview evaluations and phone screener SMS messaging built using Oracle partner Twilio's cloud API.
Glance UI time entry on Motorola Moto 360
Oracle Taleo Texting (SMS)
In all this was a great event, with over 130 attendees (including some 90 customers). It was a cool, fun, fast-paced learning event and opportunity to build more relationships across the Benelux area, and I really wowed by the heads-up displays and 3D printing of main partner Deloitte).
3D Print by Deloitte
Special thanks to Conny Groen In ‘T Woud (Marketing Manager Applications, HCM Benelux) and Henry Barenholz (Senior Director, HCM Leader Benelux and Nordics) for asking me to share our insight and innovation at a brilliantly organized and orchestrated happening.
You can see more of the cool stuff I showed off at HCM Day in the free Oracle Applications Cloud User Experience Trends and Strategy eBook.
Remember, it’s not how you swipe or click. It’s how you work.
Tell your parents. The iGeneration already know.