Monday Jun 08, 2015

Oracle Partners ♥ APIs for PaaS and IoT User Experience

Platform as a Service (PaaS) and the Internet of Things (IoT) are two ginormous business propositions for Oracle partners. But together they’re a new game-changer of seemingly endless possibilities.

But how do PaaS and IoT work together? Is there a user experience (UX) dimension? And, what should Oracle Applications Cloud partners be thinking about for SaaS?

The IoT train is arriving at your platform now. Be on it.

The IoT train is arriving at your platform. Prepare to board.

PaaS and IoT

The PaaS business proposition might be summarized as "Bring Your Code" to a very productive way to innovate and build custom app and integrations. IoT relies on ubiquitous connectivity across devices of all sorts, with the “things” exchanging bits of data along the way.

Platform as a Service: 5 Ideas - Oracle Profit Magazine

Platform as a Service offers awesome ideas for rapidly innovating, developing, and deploying scalable applications.

I discussed PaaS and IoT with Mark Vilrokx (@mvilrokx), our all-things PaaS UX architect from the AppsLab (@theappslab) crew, and how we might put a business shape around the concept for partners.

"These 'things' don’t need UIs. For PaaS, all they need is a web API", says Mark. “Developers need to think about how IoT devices talk to SaaS applications using APIs and about what kind of PaaS infrastructure is needed to support building these kind of solutions."

"Oracle is up there, with an IoT platform to simplify building IoT solutions. Developers now need now to adopt an approach of not writing UIs, but writing UI services: APIs are part of the Cloud UX toolkit."

IoT in the Enterprise: Connecting the Data

To illustrate what all this might mean for customer solutions, let's assume we have a use case to track items across a supply chain using the cloud.

IoT is all about the data. Using IoT we can gather the data unobtrusively and in a deeply contextual way using devices across the IoT spectrum: beacons, proximity sensors, wearable tech of all sorts, drones, and so on. We can detect where the item is in the supply chain, when it’s expected at its destination, who will receive it, when it arrives, and so on. The item’s digital signature in the Internet of Things becomes data in the cloud.

There are lots of other rich possibilities for PaaS and IoT. Check out this Forbes OracleVoice article, for example.

PaaS for SaaS and IoT

PaaS with SaaS is also a perfect combination to rapidly innovate and keep pace in a fast-moving, competitive space of cloud applications solutions.

SaaS is not done in a vacuum in the enterprise world of integrations, and is an innovation accelerator in its own right, but with PaaS and IoT added into the technology mix, we have an alignment of technology stars that are a solution provider’s dream.

We can use APIs to integrate IoT data in our supply chain example, but we can also use PaaS to build a bespoke app with a dashboard UI for an inventory administrator to correct any outliers or integrate our supply chain with a freight company’s system. For SaaS, we can now also integrate the data with, say, Oracle ERP Cloud, using the Oracle Java Cloud Service SaaS Extension (JCS-SX).

And guess what? Our UX enablement has already helped partners build pure PaaS and PaaS4SaaS solutions, all using the same Oracle ADF-based Rapid Development Kit!

APIs as UX Design

Where does this leave UX? UX takes on increased power as a key differentiator for partners in the PaaS, SaaS, and IoT space. The UX mix of science and empathy makes the complications of all that technology and the machinations of enterprise business processes fade away for users in a delightful way and deliver ROI for customer decision makers.

Developers: Learn to heart APIs

Developers: Pivot and learn to ♥ APIs. At the heart of the Cloud UX toolkit to win business.

So, the user experience for a task flow build using API connectivity must still be designed to be compelling and to provide value. And, when UIs are required, they must still be designed in an optimal way, reflecting the UX mobility strategy, even if that means making the UI invisible to users.

For example, going back to our use case, we would glance at a notification on a smartwatch letting us know that our item has entered the supply chain or that it’s been received. The data comes from contextual sensors and is communicated in a convenient, micro-transactional way on our wrists.

Oracle Partner UX Enablement

Web APIs are the new Cloud UX for connecting data and devices. That APIs are UX design is not really a new idea, but what is emerging now are new business opportunities for partners who exploring are PaaS, SaaS, and IoT innovation.

Be sure of one thing: The Oracle Applications User Experience team takes a strategic view of Cloud UX enablement for partners. Whether it is PaaS, SaaS, or IoT, our enablement is there to help you take your business to a higher level.

For partners who say "Bring It On", you know where to find us and what our enablement requirements are

Saturday Feb 21, 2015

Oracle PaaS4SaaS UX Enablement with Certus Solutions: Valid Business Proposition

Oracle’s Platform as a Service (PaaS) is a huge opportunity for Oracle partners. Using PaaS4SaaS  for extending the Oracle Applications Cloud and building simplified UI solutions are powerful differentiators combined. Add in user experience (UX), and it's a competitive must-have move for business. The Oracle Applications User Experience (OAUX) communications and outreach team has been on the road enabling partners to make this competitive potential real.

Our first PaaS4SaaS enablement in 2015 was a three-day, hands-on design and development event with Certus Solutions, which was held at the Oracle London City office in the UK.

An awesome range of UX and technology skills from OAUX and partners was brought to bear on realizing a Cloud solution with attendees self-organizing and working seamlessly together in small agile teams.

All the stakeholders work it out. L-R: Caroline Moloney (Certus Solutions), Lancy Silveira (OAUX), Mascha van Oosterhout (eProseed), Julian Orr (OAUX). Background: Debra Lilley (Certus Solutions) and Amit Kumar Bhowmick

All the stakeholders. Certus Solutions, eProseed and OAUX developers and designers collaborate. (L-R) Caroline Moloney (Certus Solutions), Lancy Silveira (OAUX), Mascha van Oosterhout (eProseed), and Julian Orr (OAUX). In the background are Debra Lilley (Certus Solutions) and Amit Kumar Bhowmick (OAUX).

Certus Solutions has partnered with eProseed to accelerate its PaaS offerings for extending the Oracle HCM Cloud and Oracle ERP Cloud, and participants from both companies were at the event*. Facilitated by the OAUX design and development chops, this powerhouse of a team wireframed a great business solution for the Oracle Applications Cloud, built it using the simplified UI RDK, and deployed the result using the Oracle Java Cloud Service SaaS-Extension (JCS-SX) PaaS offering.

Forget everything you knew about enterprise software UI design. Julian Orr (OAUX) keeps it simple.

Keepin' it simple. Julian Orr (OAUX) explains the essence of the simplified UI design. 

The event was a learning experience for all. OAUX got to walk in partner shoes. Certus Solutions and eProseed found out how to identify PaaS4SaaS business opportunities. All experienced the technical side of Oracle ADF-based Oracle Applications Cloud development and PaaS deployment. Such an exchange of empathy meant everyone discovered how to work together.

Demonstrating the straightforward nature of JCS-SX deployment,  Debra Lilley (@debralilley), Vice President of Certus Solutions Cloud Services and OAUX designated speaker, was in the thick of the development action, deploying a prototype to the cloud like a pro while declaring “I'm not technical®” (more details about this will be revealed at a future Oracle event)!

The team working side-by-side: L-R: Bruno Neves Alves (eProseed), Amit Kumar Bhowmick (OAUX), Debra Lilley (Certus Solutions), Lancy Silveira (OAUX), and Lonneke Dikmans (eProseed)

Learning while doing. Agile, activity based work, side-by-side. (L-R) Bruno Neves Alves (eProseed), Amit Kumar Bhowmick (OAUX), Debra Lilley (Certus Solutions), Lancy Silveira (OAUX), and Lonneke Dikmans (eProseed).

The inimitable Debra closed the event, saying how the event moved Certus Solution’s Cloud business to a new high on the capability scale, and provided further vindication of Certus Solutions' business directions, including their strategic partnering with eProseed. You can read more from Debra about the event in her article "Partner Column: Extending Your SaaS Applications with PaaS" on the Oracle Fusion Middleware community blog. 

Reflecting on the event, OAUX felt that the PaaS4SaaS partner enablement strategy based on the simplified UI RDK and Oracle Cloud technology skills is hitting the right mark in the Oracle partner ecosystem. It was validation all around.

If you are a Gold or Platinum Oracle Applications Cloud partner that wants in on our ongoing PaaS and SaaS journey and seeking to validate that decision to take your business to the Cloud and to demonstrate confidence to customers, then reach out to us through the usual channels. 

* You can read about the OAUX eProceed PaaS and Oracle Alta UI enablement event in the Netherlands here

Friday Feb 20, 2015

Oracle Design Jam takes a look at the Future of Information

By Sarahi Mireles and Kathy Miedema, Oracle Applications User Experience Communications and Outreach

From Kathy...

In keeping with a new emphasis and investment from Oracle on exploring emerging technology for ways to encourage the evolution of the Oracle user experience, the UX Innovation Events (@InnovateOracle) team held a design jam for Oracle employees in early February.

Since embracing their charter in Fall 2014, the team -- a branch of the Oracle Applications User Experience (UX) team -- has organized and held a rapid succession of design jams. The design jam focused on the future of information design.

Verbal Karate Chop: The Team. (L-R) Tony Orciuoli, Sarahi Mireles, Sasha Boyko, Rob Hernandez (Kathy Miedema not pictured)

Verbal Karate Chop, the team: (L-R) Tony Orciuoli, Sarahi Mireles, Sasha Boyko, Rob Hernandez, and Kathy Miedema (not pictured) 

It’s worth pointing out how exciting it is to be part of an organization that encourages a free flow of thinking and creativity by supporting events like these. Our team met a few times before the event to kick-start our brainstorming, and then took off an entire day to participate in this event.

We were well-supported during the event too – we had room to collaborate, materials to help us develop ideas, mentors to help guide us, food to keep us fueled.

Our team, Verbal Karate Chop, designed a product that builds on the technology behind Oracle Voice, pulling in information around a particular keyword or phrase to create meetings, help prepare for meetings, and even start a meeting hands-free if you happen to be driving in your car, for example.

Sarahi can better describe what it’s like to participate as a developer and build an idea like this on a tight deadline. Before turning it over to her, I’m happy to announce that our idea won both the People’s Choice award and the Best Use of Audio/Video award. This was my first time participating in such an event – what a thrill it was!

Innovate and diversify. Getting the message out: Kathy Miedema and Sarahi Mireles

Innovate and diversify. Getting the message out: Kathy Miedema and Sarahi Mireles

... and from Sarahi

As a developer, I find it really fun going to a design jam. The best part after the brain-storming is starting to build your prototype. This can be something really simple or something quite complex, and that actually depends on the time you have and how fast are you able to play with whatever tool you are using.

Time was actually the key factor for this design jam. Having only a couple of hours to build your entire idea is what really makes your adrenaline surge.

We started putting together all our ideas, and then we began to draw the general design of the whole idea (I’m glad we had two designers on our team!), and after that, we built it.

From a non-designer point of view, I have to say that we designed some cool UIs after a couple of hours of pushing our brains to the maximum. And it was awesome to build out those ideas.

If you have the opportunity to join a design jam, do it! It’s also the best way to learn from other developers and non-developers, and to explore all kinds of crazy ideas for innovation in the enterprise.

Verbal Karate Chop. The User Experience: People’s Choice and the Best Use of Audio/Video awards

Verbal Karate Chop, the user experience: People’s Choice and Best Use of Audio/Video awards

Explore more 

Find out more about this Oracle Applications User Experience design jam and about other events on the UX Innovation Events blog, and follow event happenings on Twitter.

The overall results of the design jam are here.

To discover more about the emerging technology and trends that drive the Oracle Applications User Experience strategy, get the free eBook from Vice President, Jeremy Ashley (@jrwashley). 

Saturday Feb 07, 2015

Oracle PaaS and UX: Keepin' it <af:simple/> with Oracle Alta UI and eProseed

Empathy, ideation, and enterprise: three principles we keep at the heart of our partner PaaS and SaaS enablement. All three aligned at the Oracle Applications Cloud User Experience PaaS event with eProseed in the Netherlands.


By finding the pulse of real people and the requirement to work flexibly, by exchanging ideas about new ways of working using the cloud, digital technology and autonomous organization, and by agreeing on a design solution that resonated with all; one that could be built in a secure and scalable way using Oracle technology, and making business sense.

The result was the delivery of a powerful experience that Erik Veldhoen (@erikveldhoen), architect of activity-based working, saw as a milestone progression towards innovative business models and how people get things done.

Erik Veldhoen goes into the cloud with glance, scan, commit; seamlessly allied with his vision of using technology as a powerful instrument for people to organize their lives and work in a better, virtual space.

Erik Veldhoen goes into the cloud with the design philosophy of glance, scan, commit; seamlessly melding with his vision of using technology as a powerful instrument for people to organize their lives and work in a better, virtual space.

The cloud has changed everything, and user experience is no exception. Make no mistake; it's “Game Over” for traditional ways of selling software and for people accepting less than compelling user experiences in work. User experience is a competitive must-have, and a capability to deliver a rockin’ UX using PaaS is the partner differentiator.

Julian Orr of OAUX and eProseed UX consultant Mascha Van Oosterhout work together on applying design patterns to wireframes.

Julian Orr of Oracle Applications User Experience (OAUX) and eProseed UX consultant Mascha van Oosterhout work together on applying design patterns to wireframes for maximum productivity and reusability.

OAUX's goal was to enable eProseed to deliver on a business proposition using UX and PaaS. Exact use case details and images of screens cannot be disclosed. But, if you were at this innovative event, held in Oracle Nederland in Utrecht, you’d have witnessed:

  • The awesome eProseed UX design and wireframing enablement; a best practice to communicate design amongst stakeholders, get their agreement, and eliminate surprises later when coding starts.
  • The bringing together of key stakeholders around the use case: partner UX and development teams, customer, customer advocacy, Oracle Nederland technology sales, and the OAUX team.  
  • The rapid building of a simplified user experience that realizes activity-based working, based on glance, scan, commit design philosophy. This enables people to organize, act, and report on their work autonomously and easily.

The vision of Erik Veldhoen’s new way of working virtually using technology and the cloud melding magically with the OAUX design philosophy and strategies of simplicity, mobility, and extensibility.  

eProseed Managing Partner, Luc Bors (@lucb_) with UX Developer Lancy Silveira (@LancyS) showing off Luc’s Oracle Mobile Application Framework Developer Guide (Oracle Press), available now.

eProseed Managing Partner, Luc Bors (@lucb_) with UX Developer Lancy Silveira (@LancyS), showing off Luc’s Oracle Mobile Application Framework Developer Guide (Oracle Press), available now.

  • The application of user experience design patterns to the wireframes created by eProseed. The patterns leverage Oracle ADF components and eProseed now has reusable, common solutions at hand, ready for the next business opportunity. 
  • The deployment of the solution using PaaS. The designing, building and deploying of non-English language UIs is another workshop first. 
eProseed Managing Partner Lonneke Dikmans (@lonnekedikmans) and eProseed SOA developer Thanasis Tegos work through the necessary backend development.
eProseed Managing Partner Lonneke Dikmans (@lonnekedikmans) and eProseed SOA developer Thanasis Tegos work through the SOA backend development together.
  • A display of agile-style development, design iterations, and flexible working over three days. We adopted our own “new way of working", one of minimal management and supervision. Everyone at the event worked together, as one team, self-organizing and staying focused on the end result
That's quite a breadth of activity and achievement. And, if you were there, you’d also have heard words like “vision realized”, “simplicity”, and “audit trail” used together in the room; all music to an enterprise UXer's ears, and an example of how our three outreach principles came to life. 

eProseed Managing Partner, Lonneke Dikmans, tweeted as the event concluded:

VERY cool workshop implementing activity based working #awb using Oracle #ACM Alta UI - ADF and the Oracle #UX design patterns

UX and PaaS is the new cool!

The workshop is part of an ongoing story as  eProseed iterates the design and development and takes things to the next stage in the business cycle.

Stay tuned for more insights from this event but also for coverage of the other recent partner PaaS4SaaS enablement events in the UK and in the U.S.

Are you a Gold or Platinum level partner in the Oracle Applications Cloud business, seeking that UX and PaaS differentiator? Do ideas of empathy, ideation, and enterprise resonate with your organization?

Get in touch.

Wednesday Jan 07, 2015

Fit for Work: A Team Experience of Wearable Technology

By Sandra Lee (@sandralee0415)

What happens when co-workers try out wearable technology? Misha Vaughan (@mishavaughan), Director of Oracle Applications Communications and Outreach, explored just that.

“Instead of a general perspective, I wanted the team to have a personal experience of wearable technology”, said Misha. So, she gave each member of her team a Fitbit Flex activity tracker to use. The exercise proved insightful, with team members providing useful personal and enterprise-related feedback on device usage.

Fitbit Flex Awaits

Your Fitbit Flex awaits [Photo: Sandra Lee]

Team Dynamic and Initial Reactions

It was a free choice for team members to wear the Fitbit device or not. Those that did were inspired and enjoyed comparing activities and goals. Shannon Whiteman, Communication Operations and Online Training Manager, loved the competitive aspect. “If I saw someone had 100 more steps than I did, I’d take the stairs and walk an extra 101 steps to beat them.” Kathy Miedema, Senior Market Research Analyst, noted that the Fitbit “really motivated and validated my personal fitness activity”.

Fitbit Dashboard for Ultan O'Broin

Example of recorded activity: Ultan O’Broin’s (@usableapps) Fitbit dashboard

The exercise also provided observations on team dynamics in the workplace. Some chose not to wear the device whether for personal reasons, set-up issues, or lack of time; a reminder that although fun to try, such devices are not for everyone, and that’s OK.

The Fashion Perspective

Sarahi Mireles, User Experience Developer in Mexico, tried the Fitbit, but it didn’t fit her lifestyle, saying that “the interest is there [for wearables in general], but the design attraction is lacking.” Sarahi feels the ideal fitness tracker for her world is one with interchangeable looks, so she can wear it to work and to dinner. This typical user need is where fashion designers like Tory Burch offer value to technology developers, in this case partnering with Fitbit to make devices look more like beautiful bracelets and necklaces.

Tory Burch bracelet for Fitbit

Tory Burch for Fitbit metal-hinged bracelet

The Enterprise Employee Investment

Fitness plays a role in work/life balance, and health, happiness, and productivity are intrinsically linked. Overall, wellness contributes to the bottom line in a big way. Oracle is focused on such solutions too, researching user experiences that best engage, promote and support employee wellness.

Oracle HCM Cloud Wellness Page Prototype

Oracle HCM Cloud: Employee Wellness page prototype

Externally, at HCM World for example, Oracle's interest in this space offered analysts and customers complimentary Fitbit Zip devices for a voluntary wellness competition; the winner receiving a donation to the American Cancer Society.

Karen Scipi (@karenscipi), Senior Usability Engineer, reflected that companies like Oracle, in facilitating the use of the fitness device, are placing importance on employee health and fitness as an “employee investment.” Healthier individuals are happier and therefore more productive employees.

Jeremy Ashley (@jrwashley), Vice President of Applications User Experience, already leads his team in embracing wellness within the workplace, participating in the American Heart Association Bay Walk, for example. He explained how encouraging and measuring activity during the working day, whether through walking meetings or using activity trackers, is a meaningful way to identify with the Oracle Applications Cloud User Experience strategy too.  

Jeremy described how sensors in activity trackersalong with smart watches, heads-up displays, smart phones, and beaconsare part of the Internet of Things: that ubiquitous connectivity of technology and the Cloud that realize daily experiences for today's enterprise users to empathize with.

Your Data and the Enterprise Bottom Line

From the business perspective, employee activity data gathered from corporate wellness programs could lead to negotiated discounts and rewards for users from health care companies, for example; one possible incentive to enterprise adoption. Gamification, the encouraging of team members to engage and interact in collaborative and productive ways in work using challenges and competitions, is another strategy for workplace wellness programs uptake.

Ultan O’Broin, Director of User Experience, who travels globally out of Ireland, noted that although he personally hasn’t experienced any negative reactions to wearable technology, the issue of privacy of the data gathered, especially in Europe, is a huge concern.  

Data accuracy, permitting employees to voluntarily opt in or out of fitness and wellness programs, privacy issues, and what to do with that data once its collected, all need to reassure users and customers alike. Having HR involved in tracking, storing and using employee activity data is an enterprise dimension being explored.

User Experience Trends

Smart watch usage is on the rise, combining ability to unobtrusively track activity with other glanceable UI capabilities. Analysts now predict a shift in usage patterns as smart watches begin to replace fitness bands, but time will tell in this fast-moving space.

Regardless of your wearable device of choice, and the fashion, personal privacy, employee data, and corporate deployment considerations we’ve explored, wearable technology and wellness programs are enterprise happenings that are here to stay. It’s time to get on board and think about how your business can benefit.

Perhaps your team could follow Misha’s great initiative and explore wearable technology user experience for yourselves? Let us know in the comments!

You can read more about Oracle Applications User Experience team’s innovation and exploration of wearable technology on the Usable Apps Storify social story.

How Effective is Blogging for Software Developer Outreach?

By Joe Dumas, Oracle Applications User Experience

When you blog, are you reaching the right audience? Is blogging an effective way to spread your message? These are some of the questions that the Oracle Applications User Experience (OAUX) Communications and Outreach team asked me to help answer.

The team made the Simplified User Experience Design Patterns for the Oracle Applications Cloud Service eBook available for free on the web. They announced its availability on the Usable Apps blog.

Simplified User Experience Design Patterns for the Oracle Applications Cloud Service eBook

Simplified User Experience Design Patterns for the Oracle Applications Cloud Service eBook in use.

The eBook contains user experience design guidance and examples for building the Oracle Applications Cloud simplified UI. The target audience was developers building applications with Oracle ADF in the Oracle Java Cloud Service. To download the eBook (in a tablet-friendly format of choice), developers registered their name and email address on the eBook landing page.

To gather the information for analysis, I created a short online survey of questions and, using that database of thousands of email addresses, invited those registered users to complete the survey, without either obligation or incentive.

Of course, developers might have heard about the eBook in other ways, such as attending an OAUX workshop or visiting the Usable Apps website.

However, when I tabulated the survey results, more than half of the respondents had found out about the eBook from the blog.

Furthermore, I found that of those who used the book extensively, some 70% said they had first heard about it from the blog.

I also found that the survey respondents were mostly the very people for whom the book was intended. 70% of respondents made user interface design decisions for applications development teams, and all either worked for Oracle Partners or were applications development consultants for Oracle products.

I’ll explore in a further blog article about what parts of the eBook developers found most useful and other insights. But, as a taster, I can let you know now about receiving positive comments again and again about developers being “thrilled” with the content.

In these days of pervasive social media and other communications channels and a debate about the effectiveness of different online platforms, these findings show that blogs are indeed an effective way to reach out to a target audience, especially one committed to finding ways to work faster and smarter.

Do you communicate with developers or other information technology professionals using a blog? How often do you blog, and why? Share your experience in the comments.

For more eBook goodness from OAUX, download the Oracle Applications Cloud UX Strategy and Trends eBook too. More details are on the Voice of User Experience (VoX) blog.

Saturday Aug 30, 2014

Simplified UI Rapid Development Kit Sends Oracle Partners Soaring in the Oracle Applications Cloud

A glimpse into the action at the Oracle HCM Cloud Building Simplified UIs workshop with Hitachi Consulting by Georgia Price (@writeprecise

Building stylish, modern, and simplified UIs just got a whole lot easier. That’s thanks to a new kit developed by the Oracle Applications User Experience (OAUX) team that’s now available for all from the Usable Apps website.

The Oracle Applications Cloud Simplified User Interface Rapid Development Kit is a collection of code samples from the Oracle Platform Technology Solutions (PTS) Code Accelerator Kit, coded page templates and Oracle ADF components, wireframe stencils and examples, coding best practices, and user experience design patterns and guidance. It’s designed to help Oracle partners and developers quickly build—in a matter of hours—simplified UIs for their Oracle Applications Cloud use cases using Oracle ADF page types and components.

Simplified UI eBook

A key component of the simplified UI Rapid Development Kit—the Simplified User Experience Design Patterns for the Oracle Applications Cloud Service eBook—in use. Pic: Sasha Boyko

The kit was put to the test last week by a group of Hitachi Consulting Services team members at an inaugural workshop on building simplified UIs for the Oracle HCM Cloud that was hosted by the OAUX team in the Oracle headquarters usability labs.

The results: impressive.

During the workshop, a broad range of participants—Hitachi Consulting VPs, senior managers, developers, designers, and architects—learned about the simplified UI design basics of glance, scan, commit and how to identify use cases for their business. Then, they collaboratively designed and built—from wireframe to actual code—three lightweight, tablet-first, intuitive solutions that simplify common, every day HCM tasks.

Sona Manzo (@sonajmanzo), Hitachi Consulting VP leading the company’s Oracle HCM Cloud practice, said, “This workshop was a fantastic opportunity for our team to come together and use the new Rapid Development Kit’s tool s and techniques to build actual solutions that meet specific customer use cases. We were able to take what was conceptual to a whole different level.”

Sona Manzo of Hitachi Consulting

Great leadership. Hitachi Consulting's Sona Manzo gets the whole team into the spirit of building simplified UIs. Pic: Martin Taylor

Workshop organizer and host Ultan O’Broin (@ultan), Director, OAUX, was pleased with the outcome as well: “That a key Oracle HCM Cloud solution partner came away with three wireframed or built simplified UIs and now understands what remains to be done to take that work to completion as a polished, deployed solution is a big win for all.”

Anna and Ultan Facilitate at the Workshop

OAUX Principal Interaction Designer Anna Budovsky (left) and Ultan O'Broin (right) facilitate Hitachi Consulting team members in working out solutions for customer use cases. Pics: Martin Taylor

Equally importantly, said Ultan, is what the OAUX team learned about “what such an Oracle partner needs to do or be able to do next to be successful.”

According to Misha Vaughan (@mishavaughan), Director of the OAUX Communications and Outreach team, folks are lining up to attend other building simplified UI workshops.

“The Oracle Applications Cloud partner community is catching wind of the new simplified UI rapid development kit. I'm delighted by the enthusiasm for the kit. If a partner is designing a cloud UI, they should be building with this kit,” said Misha.

Ultan isn’t surprised by the response. “The workshop and kit respond to a world that’s demanding easy ways to build superior, flexible, and yet simple enterprise user experiences using data in the cloud.”

The Oracle Applications Cloud Simplified User Interface Rapid Development Kit will now be featured at Oracle OpenWorld 2014 OAUX events and in OAUX communications and outreach worldwide. 

Wednesday Aug 27, 2014

Dress Code 2.0: Wearable Tech Meetup at the OTN Lounge at Oracle OpenWorld 2014

What? Dress Code 2.0: Wearable Tech Meetup at the OTN Lounge at Oracle OpenWorld 2014

When? Tuesday, 30-September-2014, 4-6 PM

Partners! Customers! Java geeks! Developers everywhere! Lend me your (er, wearable tech) ears!

Get your best wearables technology gear on and come hang out with the Oracle Applications User Experience team and friends at the OTN Lounge Wearables Technology Meetup at Oracle OpenWorld 2014.

Oracle Apps UX and OTN augmenting and automating work with innnovation and the cloud
  • See live demos of Oracle ideation and proof of concept wearable technology—smart watches, heads-up displays, sensors, and other devices and UIs—all integrated with the Oracle Java Cloud.
  • Try our wearable gadgets for size, and chat with the team about using OTN resources to design and build your own solutions.
  • Show us your own wearables and discuss the finer points of use cases, APIs, integrations, UX design, and fashion and style considerations for wearable tech development, and lots more!

Inexpensive yet tasteful gifts for attendees sporting wearable tech, while supplies last!

Note: A 2014 Oracle OpenWorld or JavaOne conference badge is required for admittance to the OTN Lounge. 


Saturday May 31, 2014

General Availability: Simplified User Experience Design Patterns eBook

Karen Scipi (@karenscipi) writes:

The Oracle Applications User Experience team is delighted to announce that our Simplified User Experience Design Patterns for the Oracle Applications Cloud Service eBook is available for free.

Working with publishers McGraw-Hill, we're making our eBook available in EPUB, MOBI, and PDF versions.

Simplified UI eBook

The Simplified User Experience Design Patterns for the Oracle Applications Cloud Service eBook

The eBook illustrates the same user experience (UX) design patterns and page types and components guidelines that Oracle uses to build simplified user interfaces (UIs) for the Oracle Sales Cloud and Oracle Human Capital Management (HCM) Cloud.

Click to register and download your free copy of the eBook

UX design patterns and guidelines offer big wins for applications builders because they're proven and reusable solutions applied using Oracle technology. Our eBook enables developers to build a compelling user experience consistently, boosting developer productivity, and shortening the overall time to put a modern user experience into the hands of users.

Developers use the eBook to build their own SUIs
Developers use the eBook to build their own simplified UIs with Oracle Application Developer Framework (ADF) and Oracle JDeveloper

Oracle partners, customers and the Oracle ADF community can now share in the Oracle Applications User Experience science and design expertise behind those awesome simplified UIs in the Oracle Applications Cloud, and begin to build their own great simplified UIs too!

Sunday May 25, 2014

Oracle ADF and Simplified UI Apps: I18n Feng Shui on Display

I demoed the Hebrew language version of Oracle Sales Cloud Release 8 live in Israel recently. The crowd was yet again wowed by the simplified UI (SUI).

I’ve now spent some time playing around with most of the 23 language versions, or the NLS (Natural Language Support) versions as we call them, available in Release 8.

Hebrew language Oracle Sales Cloud UI Release 8

Hebrew Oracle Sales Cloud Release 8

The simplified UI is built using 100% Oracle ADF. This framework is a great productivity solution for building tablet and mobility-driven apps in the cloud for users in countries and regions that use natural languages other than English.

Oracle ADF’s internationalization (i18n) relies on built-in Java and Unicode,  packing in such i18n goodness as Bi-Di (or bi-directional) flipping of pages, locale-enabled resource bundles, date and time support, and so on.

Spanish and Hebrew Simplified UIs Bi-Directional Components Compared

Comparing Spanish (left) and Hebrew Bi-Di (right) page components in the simplified UI.
Note the change in the direction of the arrows and alignment of the text.

So, developers who need to build global apps don’t have to do anything special when using Oracle ADF components. That's all thanks to baked-in UX Feng Shui, as Grant Ronald of the ADF team would say to the UK Oracle User Group.

Find out more  about  ADF i18n from Frédéric Desbiens (@blueberrycoder) on the ADF Architecture TV channel and check out the details in the Developer's Guide.

Tuesday May 20, 2014

Oracle Voice and Oracle Applications Cloud Simplified UIs in Israel

Just back from the Israel Oracle User Group (ilOUG) Business Day 2014 held near Tel Aviv.

I delivered a keynote on the Oracle Voice mobile app for the Oracle Sales Cloud. Later, I showed how to customize the Release 8 simplified UIs (SUIs) and how to build similar SUIs in the Oracle Applications Cloud with UX design guidance.

Israel is an inspiring location in which to talk about tech, leading the way with awesome mobile voice innovations such as Waze, so I empathized easily with the local audience.

Oracle Voice App Mobile UI

Oracle Voice Mobile App

My keynote began with an overview of advances in voice user experience, and how the technology has become a very hot accelerator to closing more sales deals. This lead to my live demo, performing typical sales tasks using the Oracle Voice mobile app in a Siri-like (and fun) way with  sales data in the cloud. I then shared the Oracle UX principles for designing a great voice user experience (VoX, anyone?).

Later, I also showed how business users can customize the Oracle Sales Cloud and Oracle HCM Cloud Release 8 simplified UIs using composer tools, without writing a single line of code. My live show included the Hebrew language version of the Release 8 SUI, a first time demoed, I believe.

Hebrew Oracle Sales Cloud Simplified UI

 Hebrew Simplified UI Oracle HCM Cloud

Hebrew Oracle Cloud simplified UI

Hebrew Simplified UI Oracle Sales Cloud

I kept the SUI session short and simple (that’s the idea!) and then showed how Oracle ADF developers can go further and build their own SUIs in a few hours by using our free eBook on SUI UX design patterns, Oracle ADF components and page type guidelines.

Oracle UX eBook

Figure 4: ebook in Use. Got Yours

I ended the session by offering more resources for ilOUGers to explore, including how to get involved with the Oracle Usability Advisory Board, now active in the region.

A great event, and I was sorry I couldn’t spend more time in Israel. But, I was pleased with using live demos and with using lots of local Israeli and Hebrew examples. I think the Business Day attendees were happy with the performance too.

Hopefully it won’t be too long before I’m back in Israel doing live app, local-flavored, outreach to another eager and engaged audience.

Special thanks to ilOUG’s Rami Margalit and to Ami Aharonovich for organizing the day and providing helpful local insight.

Thursday Apr 17, 2014

The Drive To Visualize Data: Dashboards

Introduction: Cars and Context

Like many people of a certain age, my first exposure to the term dashboard was when I heard my dad using it when driving the car. He referred to it as “the dash”.

Dad’s “dash” was an analog affair that told him the car’s speed, the miles traveled, the engine oil level and temperature, if he had enough gas in the tank, and a few other little bits of basic information. It was all whirring dials, trembling needle pointers on clock-style faces, switches to toggle on and off, a couple of sliders, and little lights that blinked when there was trouble.

Drivers in those days needed to pay attention, all the time, to their dashboards.

Ford dashboard from the 1970s

Old school car dashboards: quaint and charming. And a lot of work. (Source: WikiMedia Commons)

Dashboards in cars, and how drivers use them, are different now. The days of a dashboard with switches to flick or dials to turn are gone.

Today, a family car generates hundreds of megabytes of data every second. Most of this data is discarded immediately, and is not useful to the driver, but some is and may even be life saving. Technology makes sense of the surging data so that drivers can respond easily to important information because it’s presented to them in a timely, easily consumed, and actionable way.

Car dashboards are now closer to the “glass cockpit” world that fighter jet pilots experience. Cars have tiny sensors, even cameras, and other technology inside and outside the vehicle that detect and serve up striking digital visualizations about the health of the car and driver performance. Drivers are empowered to be “situationally aware” about what’s going on (what us UXers would call “context”), as they listen to or watch for signals and cues and respond to them naturally, using voice, for example.

Some car dashboards even use heads-up displays, projecting real-time information onto the windshield. Drivers know what’s going on with their car without taking their eyes off the road.

Chevrolet Camaro Heads-up Display

Chevrolet Corvette Heads-up Display (Source:

Dashboard design itself is now the essence of simplicity and cutting edge technology, and stylish with it too, arising passions about what makes a great interface inside a car. It’s all part of creating an experience to engage drivers for competitive advantage in a tight automobile market.

Tesla Model S Dashboard

Tesla Model S Dashboard (Source:

The Emergence of Digital Dashboards User Experience

When it comes to software applications and websites, dashboards are around us everywhere too. We’re all long familiar with how such dashboards work and how to use them, beginning with the pioneering My Yahoo! portal that popularized the use of the “My” pronoun in web page titles, right through to today’s wearable apps dashboards that are a meisterwerk of information visualization, integrating social media and gamification along the way.

Fitbit Dashboard (Author's own)

FitBit Dashboard (Source: Author)

An enterprise application dashboard is a one-stop shop of information. It’s a page made up of portlets or regions, chunking up related information into displays of graphs, charts, and graphics of different kinds. Dashboards visualize a breadth of information that spans a whole range of activities in a functional area.

Dashboards aggregate data into meaningful visual displays and cues, using processor horsepower at the backend to do the work that users used to do with notepads, calculators or spreadsheets to find what out what’s changed or in need of attention.

Dashboards enable users to prioritize work and to manage exceptions by taking light-weight actions immediately from the page, or to drill down to explore and do more in a transactional or analytics work area, if necessary.

The dashboard concept remains a core part of the enterprise applications user experience, particularly for work roles that rely on monitoring of information, providing reports on performance, or needing a range of information to make well-timed and high-level decisions.

Developing Dashboards

In work, we now also have to deal with that other torrent of data we hear about: big data. Dashboards are ideal ways to make sense of this data and to represent the implications of its analysis to a viewer, bringing insight to users rather than the other way around.

To this end, Oracle provides enterprise application developers with the Oracle ADF Data Visualization Tools (DVT) components to build dashboards using data in the cloud, and with design guidance in the form of the Oracle Fusion Applications, Oracle Endeca and Oracle Business Intelligence Enterprise Edition UI patterns and guidelines for making great-looking dashboards.

Fusion Apps Desktop UI Dashboard

Typical Oracle Fusion Applications Desktop UI Dashboard (Source: Oracle)

Beyond Desktop Dashboards…

Dashboards’ origins as a desktop UI concept obviously predated the “swipe and pinch” world of mobility, today’s cross-device, flexible way of working with shared data in the cloud. Sure, we still have a need for what dashboards were originally about. But, we now need new ways for big data to be organized and visualized. We need solutions that reflect our changing work situations--our context --so that we that we can act on the information quickly, using a tablet or a smart phone, or whatever’s optimal. And, we need new ways of describing this dashboard user experience.

Enter the era of “glance, scan, and commit”, a concept that we will explore in a future Usable Apps blog.

Twilio: Democratizing Communications to Build a Better User Experience in the Oracle Cloud

Oracle has a powerful partner ecosystem in the Oracle Cloud, adding value to our applications in many areas. Enabling partners to integrate with our cloud applications is key to Oracle’s “Extending SaaS through PaaS” approach. Sharing our expertise with partners, which helps them to productively build a great user experience (UX), is a major drive of Oracle Applications User Experience (OAUX) outreach.

One of the latest additions to the Oracle PartnerNetwork  is the very cool and happening Twilio. Followers of the AppsLab know the OAUX team loves exploring the UX possibilities of Twilio-based voice and SMS integrations. I took a trip to Twilio's San Francisco HQ to ask David Wacker (@dlwacker) of Twilio Channel Sales and Partnerships to find out more about the whys and hows of integrating in the cloud and simplifying user experience...

Being in the cloud offers the potential to make a major difference with a superior UX. The days of cumbersome, on-premise installations and horrible UX are gone. Now scalable, cloud-based applications, customizable and reflecting each customer’s business, are changing the UX across datacenter management, CRM, marketing automation, and ERP, all driven through how we power communications.

Twilio is a cloud-based communications platform that offers a powerful, open API for building communications applications, what Twilio refers to as "democratizing access" to communication in a traditionally complex and expensive world of telephony.

Using Twilio, developers can easily access the means to create robust communications integrations, fundamentally changing the UX landscape for applications users in the cloud. Twilio’s open API framework means developers can utilize prebuilt solutions in the Oracle Marketing Cloud, Oracle Service Cloud, and Oracle Sales Cloud. Developers can build such UX integrations productively, without the cost and effort normally associated with such projects.

David pointed out a few ways how Twilio enhanced the user experience for Oracle application users, such as the Oracle Marketing Cloud, Oracle Service Cloud, and Oracle Sales Cloud.

Twilio’s seamless integration to the Oracle Marketing Cloud (Eloqua) means that users can just drag and drop the Twilio Cloud Connector onto a marketing campaign canvas to provide for outbound SMS, MMS (multimedia messaging), and voice calls. This delivers a great multichannel user experience, such as for mobile marketing campaigns with pictures or QR coupon codes.

Twilio Cloud Connector

Dragging the Twilio Cloud Connector onto a campaign canvas easily adds Twilio SMS, MMS, and voice to marketing campaigns.

Twilio's embedding of SMS and voice capabilities right into the Oracle Service Cloud (RightNow) means a superior customer experience built in a scalable, flexible way. A service agent can use click-to-call to phone an end customer, automatically creating the event on their system and then recording the call, for example. An SMS capability can also enable customers to chat with service agents using SMS on their phones instead of web chat, if preferred, and more.

Twilio Click-to-Call

Click-to-call for customer engagement, which allows customers to call inbound more effectively.

Twilio's integration into the Oracle Sales Cloud, drives efficiency by simplifying the UX. Twilio uses the Oracle Sales Cloud native CTI toolbar to track and record phone calls, allowing for seamless conference calls, and all integrated to drive sales productivity. For example, a sales rep can use Twilio’s click-to-call to contact opportunities, automated dialing, or conference line bridges powered by Twilio, creating events and logging activities easily within the Oracle Sales Cloud.

Twilio integrated with Oracle Sales Cloud

Computer Telephony Integration (CTI) toolbar for easy access to inbound and outbound dialing in Oracle Sales Cloud powered by Twilio.

David tells me that “Twilio’s integration possibilities are endless. That's the best part about working with developers in the Twilio and Oracle communities; finding new ways to solve user problems, unconstrained by technology or traditional project limitations. I’m excited to explore new and unique ways that the Oracle developer community and Twilio can change the UX landscape in the Oracle Cloud.”

Those are some great UX insights from David, and there are more to come. The OAUX team will be working with Twilio over the coming months, so stay tuned to your usual outreach and communications channels for news and events.

Twilio is also exhibiting at, and sponsoring, Oracle CloudWorld in Chicago on Thursday, April 17, 2014. Stop by the Twilio booth to learn more (or to just say, Hi!), and give the Usable Apps blog a shout-out.

Saturday Dec 21, 2013

Heads Up on Displays: Exploring Google Glass Globally

As a global Google Glass Explorer, I was drawn to the HuffPo's "Google Glass: Qué Guay!" article about reactions to Google Glass in Spain. I wondered about that Urban Dictionary entry (not safe for résumés) too, as I haven’t experienced such feedback. We have Explorers in Oracle, I thought it would be interesting to hear from some about what reactions they’d encountered the around the world.

London #throughglass

London pictured through Google Glass (pic: Ultan O'Broin) 

I’m indebted to co-workers Anthony Lai (@anthonyslai), Marta Rauch (@martarauch) and Noel Portugal (@noelportugal) for sharing their experiences. Not scientific in any way, this is 'after-the-fact' guerilla-style Glass user experience (UX) ethnography, is purely qualitative, and for fun, as we move towards the creation of Heads-Up Display (HUD) UX guidance.

Out and About with Glass


Noel Portugal demos Fusion CRM App on Glass

Noel Portugal demos Oracle CRM app on Glass (pic: Ultan O'Broin)


Most people do a quick stare but are hesitant to ask about Glass. Questions came from everyone, from taxi drivers to airport gate staff. They always include, "How much do they cost?" When showing someone how Glass works, others always gathered around to catch our conversation.

United Kingdom

Again, people were hesitant to ask. On the London train I immediately felt the gaze of passengers and overheard some guys saying, "It’s Google Glass!” Finally, one approached and I demoed Glass.

In Mexico, and the UK, I was asked if Glass was going to "take off”. My response was classic UX - “it depends” - especially, if the price comes down. If Google enhances it further, I see a future with a lot of Glass around me.


Anthony S Lai

Anthony Lai (pic: Misha Vaughan)

San Francisco Bay Area

Most people know about Glass, but not a lot of details. They’re genuinely interested, and this is increasing as more Explorers appear. There’s a small amount of negative reaction to Glass (I had one bad experience), but I’d say this is because others haven’t had personal experience of Glass (yet) and privacy concerns.


In Beijing, people were interested when they saw Glass, but very few knew about its existence. On the street, people would gaze at you for a second, but then look away to avoid embarrassment (a cultural thing). One man in his 60s knew about Glass and asked me if I liked it or not. There was only one other occasion when I was asked on the street.

I had similar experiences in Hong Kong as in Beijing.


Marta Rauch

Marta Rauch (pic courtesy: Marta Rauch) 


Everyone who tried on Glass thought it amazing. The most common response was “Cool!”, asking when and where they could get their own, and of course, how much it cost. The current high price is an issue for many.

At live events and conferences, the audience wants to try Glass and to be photographed wearing it. People are impressed by the Glassware apps available already (including the Oracle apps). They like the features and enjoy exploring by themselves. Typically, they’ll try a Google search and take pictures and videos. Some will even try a “Google Glass-bomb” by asking Glass something they think it won’t be able to answer, but Glass does pretty well with correct responses.

I am also asked when prescription lenses will be available, and if Glass is compatible with iPhones.

At Yosemite National Park, I wore Glass to take videos of the mountains, and tourists and rangers noticed and asked to try it. I also wore Glass to a NASA moon launch at NASA Ames Research Center to get some Glass images of the event. I was so surrounded by inquisitive geeks that I had to take Glass off and get the video with my mobile phone!


Ultan O'Broin Selfie

Ultan O'Broin (pic: Selfie) 


In Dublin stores, staff all wanted to try my Glass. They would first ask what it was and when I offered if they wanted to try, all accepted. Shopping therefore took a while, but everyone was knocked out by the experience. They wanted their own - until they heard about the price. Everyone got the hang of using the Glass gestures, but a few were confused and wondered why Glass needed gestures as well as voice input. Nobody had any privacy concerns. Many were quick to take pictures without asking the subjects (making me very nervous). Again, the prescription lenses questions came up.

Few adults knew the name Glass. They had a vague awareness of its existence, but they’d call it Google Glasses or even The Google Eye. However, kids all knew the correct name, and what Glass could do. I didn’t allow kids to try it, nervous about getting parental consent. I had a hard enough time getting Glass back off my nine-year old to continue “digital native” research, he loved it! College students knew what Glass was, approached me, trying it out with a “wow!” reaction.

I showed Glass in my local computer store and the owner identified a use case for working remotely on a service request (for hands-free location and directions to a site and knowledge lookup). In another store, someone said it would be ideal for hyper local ads about special offers nearby.


Similar experiences in London as Dublin, even in big departmental stores. Sales assistants were ready with questions and eager to try Glass. I breezed into one famous store normally very leery of camera-toting tourists, but without problems. More questions came about prescription lenses, availability, and price.

I wore Glass on the Tube. In the close quarters of a packed train, I overheard passengers whispering “Google Glass”, but nobody asked me anything. I did hear that using Glass must be a cool way to watch music videos when stuck on the Underground!

In Manchester, I didn’t turn a single head.

San Francisco Bay Area

Lots of people identified Glass and asked questions. My favorite approach was “Excuse me, Sir, but I'm from Louisiana, and I have never seen a thing before like that on your head….”.  

In San Francisco, on Black Friday, I saw the twinkle of about a dozen Glass displays on Explorers as darkness fell. In a sunglasses store, I was their third Explorer that day. The staff was ready with “no, we don’t make lenses for it!”(They tried on my Glass anyway).

General Tips on Sharing the Glass Goodness

Our Explorers all liked and used the Android-only (at time of writing) MyGlass app’s screencast features for demoing Glass to others. Screen casting saves on passing Glass around to everyone and encourages participation as the crowd gathers. If someone asks about your Glass, then it’s polite and professional to answer, and offer if they’d like to try, when possible. Get their views, and thank them. Check with guardians first if kids approach and ask about trying Glass.

Cultural and Language Dimensions

Analysis of cultural dimensions to information and communications technology usually draws on the work of Geert Hofstede and Edward T Hall. That’s for later, and perhaps we can even construct new models. In addition to the ways our Explorers noticed how people approached around the world, here’s a few other global considerations.

In China and Mexico, we noticed that the Glass English-accented voice could present issues for non-native English speakers when communicating using voice commands. Also, anyone speaking in softer tones, Chinese women for example, may not be heard that easily by Glass. Ambient or background noise doesn’t help.

When demoing, Explorers were also asked whether you could change the Glass UI language to Spanish or another language (not right now).

The voice-to-text audio seemed to mangle non-English names (in Irish for example), but impressively, Glass learned how to get them right after repeated attempts. Acronyms could also confuse Glass initially, especially domain-specific ones (Saying UX first being shown as “You X”, but then pronounced correctly).

Keep an Eye  on the Enterprise

The word is out about Glass. HUDs will take off in a bigger way in 2014, and although Glass is the most well-known HUD in the U.S., and becoming so in Europe, there are others out there. Consumer expectations will influence the enterprise UX of HUDs longer term, but enterprise use cases have been identified that make sense to build now.

More Explorers Immiment

More Glass Explorers are coming, so expect more interest and use cases (Pic: Ultan O'Broin) 

Enterprise UX is all about context and stakeholders, so exploring reactions of more than just end users is valuable. Although this was a “fun” exercise, our Explorers’ insights will help inform methodologies for more scientific UX research and practical guidance to enable enterprise users to work more efficiently with HUDs.

So, Oracle customers and partners, stay tuned to the VOX blog and Twitter (@usableapps) for UX information and outreach about the HUD trend. You can participate in the building of wearable solutions to make businesses more productive.

More Information

Saturday Dec 07, 2013

Simple to Use. Simple to Build. Simple to Sell: Apps UX Enables Oracle Partners in the UK

Just back from Manchester, in the UK, where the Oracle Applications User Experience (UX) team (with Oracle Worldwide Alliances and Channels) held an outreach and communications event for Oracle PartnerNetwork members, this one aimed at applications pre-sale teams.

These events are all about sharing the UX message, partner learning, and an opportunity for networking and relationship building. But, they're a two-way exercise. Applications UX get to understand local market requirements and to respond with the right message and resources for customers and partners. Attendees tell it to us straight about how to make sales deals happen, and the insight we get from pitch-back sessions where attendees use those UX messages as part of their own sales stories is invaluable.

Julien Laforêt of Oracle France delivers a sales pitch based on OSN integration with Oracle Cloud Applications

Our latest UX Sales Ambassador Julien Laforêt (@julienlaforet) of Oracle France pitches a compelling social integration message to an engaged audience. Sold!

Learning and Listening

In Manchester, attendees learned the UX fundamentals of our Cloud applications, how to communicate the business benefits of our UX science, and identify enduring return on investment for customers. For example, one big win is the simplicity with which our Oracle Sales Cloud and Oracle HCM Cloud simplified UI applications (available now in Release 7) can not only be used out of the box without training, but easily customized and extended using composers to meet customer business requirements, too. It’s simple to build on that great UX, without needing a major IT project.

The Applications UX team were listening. We heard how important social network integration is to applications customers, the must-haves for ease of use and tailoring, how regional customers must have those  localizations to do business, PaaS partner applications integration drivers, the enablement of continued ROI for coexisting applications, the need to address productivity needs of heads-down workers, getting that UX message out to Oracle Forms customers, meeting public sector procurement requirements, and more. Mobile apps were a very hot topic too, and our demoing of two Oracle apps (Oracle E-Business Suite and Oracle Cloud Applications) live and showing off the latest mobile toolkit wiki of Oracle Mobile Application Development Framework (ADF) components and UX design patterns hit the target.

Ultan O'Broin demos Oracle EBS Mobile Field Service

Live demo of the Oracle E-Business Suite Mobile Field Service app by Ultan O’Broin (@ultan) (Springboard UX design pattern shown on screen).

Applications UX showed and shared demos for applications desktop and mobile UIs, all built using UX design patterns and Oracle ADF, and delivered the latest info on the Simplified UI Release 7 applications and how to use composers to extend those applications. We also revealed emerging innovations and business cases, demoing wearables, for example. The CRM Google Glass app was a big hit!

Noel Portugal demos Fusion CRM app on Google Glass

Noel Portugal (@noelportugal) demonstrates a CRM app live on Google Glass.

Getting Involved 

So, customers, developers, customers, are you preparing to join us in 2014? Watch out for more enablement events coming to your country or region next year. Stay tuned to the Voice of User Experience (VOX) blog and to @usableapps on Twitter for the latest details.

See you signed up for one of our communications and outreach events in 2014!


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