Saturday Dec 07, 2013

Simple to Use. Simple to Build. Simple to Sell: Apps UX Enables Oracle Partners in the UK

Just back from Manchester, in the UK, where the Oracle Applications User Experience (UX) team (with Oracle Worldwide Alliances and Channels) held an outreach and communications event for Oracle PartnerNetwork members, this one aimed at applications pre-sale teams.

These events are all about sharing the UX message, partner learning, and an opportunity for networking and relationship building. But, they're a two-way exercise. Applications UX get to understand local market requirements and to respond with the right message and resources for customers and partners. Attendees tell it to us straight about how to make sales deals happen, and the insight we get from pitch-back sessions where attendees use those UX messages as part of their own sales stories is invaluable.

Julien Laforêt of Oracle France delivers a sales pitch based on OSN integration with Oracle Cloud Applications

Our latest UX Sales Ambassador Julien Laforêt (@julienlaforet) of Oracle France pitches a compelling social integration message to an engaged audience. Sold!

Learning and Listening

In Manchester, attendees learned the UX fundamentals of our Cloud applications, how to communicate the business benefits of our UX science, and identify enduring return on investment for customers. For example, one big win is the simplicity with which our Oracle Sales Cloud and Oracle HCM Cloud simplified UI applications (available now in Release 7) can not only be used out of the box without training, but easily customized and extended using composers to meet customer business requirements, too. It’s simple to build on that great UX, without needing a major IT project.

The Applications UX team were listening. We heard how important social network integration is to applications customers, the must-haves for ease of use and tailoring, how regional customers must have those  localizations to do business, PaaS partner applications integration drivers, the enablement of continued ROI for coexisting applications, the need to address productivity needs of heads-down workers, getting that UX message out to Oracle Forms customers, meeting public sector procurement requirements, and more. Mobile apps were a very hot topic too, and our demoing of two Oracle apps (Oracle E-Business Suite and Oracle Cloud Applications) live and showing off the latest mobile toolkit wiki of Oracle Mobile Application Development Framework (ADF) components and UX design patterns hit the target.

Ultan O'Broin demos Oracle EBS Mobile Field Service

Live demo of the Oracle E-Business Suite Mobile Field Service app by Ultan O’Broin (@ultan) (Springboard UX design pattern shown on screen).

Applications UX showed and shared demos for applications desktop and mobile UIs, all built using UX design patterns and Oracle ADF, and delivered the latest info on the Simplified UI Release 7 applications and how to use composers to extend those applications. We also revealed emerging innovations and business cases, demoing wearables, for example. The CRM Google Glass app was a big hit!

Noel Portugal demos Fusion CRM app on Google Glass

Noel Portugal (@noelportugal) demonstrates a CRM app live on Google Glass.

Getting Involved 

So, customers, developers, customers, are you preparing to join us in 2014? Watch out for more enablement events coming to your country or region next year. Stay tuned to the Voice of User Experience (VOX) blog and to @usableapps on Twitter for the latest details.

See you signed up for one of our communications and outreach events in 2014!

Sunday Oct 20, 2013

Making it GREAT! Oracle Partners Building Apps Workshop with UX and ADF in UK

Yes, making is what it's all about, with Oracle partners doing the making of great looking usable apps with the Oracle Applications Development Framework (ADF) and user experience (UX) toolkit at our workshop in the UK. And what an energy-packed and productive event at the Oracle UK (Thames Valley Park) location it was. Partners learned the fundamentals of enterprise applications UX, why it's important, all about visual design, how to wireframe designs, and then how to build their already-proven designs in ADF.

There was a day dedicated to mobile apps, learning about mobile design principles, free mobile UX and ADF resources from Oracle, and then trying it out. The workshop wrapped up with the latest Release 7 Simplified UIs, Mobilytics, and other innovations from Oracle, and a live demo of a very neat ADF Mobile Android app built by an Oracle contractor. And, what a fun two days both Grant Ronald of ADF and myself had in running the workshop with such a great audience, too!

I particularly enjoyed the wireframing and visual design sessions' interaction; and seeing some outstanding work done by partners. Of note from the UK workshop were innovative design features not seen before; making me all the happier as developers brought their own ideas from the world of consumer technology, applying strong themes of mobility, simplicity, and social to the building of work apps with enterprise development methodology. 

Partner wireframe exercise. Applying mobile design principles and UX design patterns means you're already productively making great usable apps! Next, over to Oracle ADF Mobile with it!

Partner wireframe exercise. Applying mobile design principles and UX design patterns to wireframes means you're already productively making great usable apps! Next, over to Oracle ADF Mobile with the solution!

Two simple examples from the design session for a mobile field service app illustrated this trend: Participants realized how the UX and device functionality of the super UK-based Hailo app could influence their designs (the London cabbie influence, maybe?), and the way they now used maps, cameras, barcode scanners and microphones on their smartphones could be adapted for tasks in work too. Of course, ADF Mobile has the device integration solutions to help too! I wonder will similar U.S. workshops in Silicon Valley see an Uber UX influence? (LOL!)

That we also had partners experienced with Oracle Forms who could now offer a roadmap from Forms to Simplified UI and Mobile using ADF, and do it through through the cloud, really made this particular workshop go "ZING!!!" for me.

Many thanks to the Oracle PartnerNetwork (OPN) team for organizing this event with us, and to the representatives of the Oracle partners that showed up and participated so well. That's what I love about this outreach. It's a two-way, solid value-add for all.

Interested? Why would partners and developers with ADF skills sign up for this workshop?

Here's why:

Learn to use the Oracle Applications User Experience design patterns as the usability building blocks for applications development in Oracle Application Development Framework. The workshop enables attendees to build modern and visually compelling desktop and mobile applications that look and behave like Oracle Applications Cloud Service*, integrated with your partner applications, whether for new, or co-existing applications deployments. Partners learn to offer customers and clients more than just coded functionality; instead they can offer a complete user experience with a roadmap for continuing ROI from licensed applications while creating more business and attracting the kudos of other makers of apps as they're wowed by the evidence.

So, if you're a partner and interested in attending one of these workshops and benefitting from such learning, as well as having a platform to show off some of your own work, stay well tuned to your OPN channels, to this blog, the VoX blog, and to the @usableapps Twitter account too.

Can't wait? For developers and partners, some key mobile resources to explore now

* Oracle Applications Cloud Service is the product line name for software as service (SaaS) and On Demand versions of Oracle Fusion Applications.

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