By Ultan O'Broin-Oracle on Sep 08, 2014
By Sandra Lee (@SandraLee0415), Oracle Applications User Experience Communications and Outreach Team
“You don’t have to be first; you just have to be better” is a marketing phrase I’ve heard over the years, and it really is true. Take social media hero Facebook. Sure, Myspace and Friendster came first, but Facebook quickly made its way to the top. This trend happens in almost every market that fills a void without consumers even knowing it.
Such is the case with wearable technology.
By now, we are all familiar with the leading wearable devices like Google Glass and Fitbit, but some haven’t caught on in the general public as much as developer and marketing executives would have liked. The lack of buy-in has a lot to do with price, but ease of use plays a part, too. There’s no question that we, as a technology-needy society, want our devices to be fast, efficient, and attractive, while providing real-life benefits. We’ve got socks that give us real-time health stats, collars that track your puppy’s every move, and bands that let you know when your newborn baby is about to wake up. And these are just the beginning.
The one trend in wearables that I’m really excited about is fashion. Geeky glasses and pocket protectors are being replaced by sleek jackets, statement necklaces, and beautiful rings. It takes the saying “he put a ring on it” to a whole new level.
Below are some new ones that might really be game changers:
This beautiful piece of jewelry doubles as an activity tracker and phone notification system. But what I like most about the Cuff is that it can keep you safe. Being aware of your surroundings is a great start, but I love the feature that actually alerts people if you ever feel threatened walking to your car at night. At prices starting at just $50, it’s one that’s easy to get on board with.
Keeping in touch with important people has never been more beautiful. Whether you’re in a quiet museum or cheering on the San Francisco 49ers in a loud stadium, this ring will vibrate softly, alerting you to a phone call, text, or important upcoming event.
These glasses are the perfect kind of nerdy because the cool part is hidden. Camera and HD video recording capabilities let you use these glasses as shades or as prescription glasses.
Will these three featured wearables be the game changers the wearable technology industry has been looking for? And what will the impact be of more fashion and style-conscious wearable technology on enterprise adoption?
What do you think?
Join the Oracle Applications User Experience team and friends on Tuesday, September 23, 2014, for the Oracle Wearable Technology Meetup at the Oracle Technology Network (OTN) Lounge at Oracle OpenWorld 2014, and let us know your thoughts in person. Don your best wearables and discuss the finer points of enterprise use cases, APIs, integrations, user experience, fashion and style considerations for creating wearable tech, and lots more!
While supplies last, there’ll be inexpensive, yet tasteful, gifts for attendees sporting wearable tech.
For more on wearable technology and OAUX, see our Usable Apps story at https://storify.com/usableapps/wearables.