Thursday Apr 30, 2015

Partners, Don’t PaaS On an Opportunity to Grow Your Oracle Applications Cloud Business

I attended the Oracle HCM Cloud Partner Enablement Summit near Milan, Italy to explain the Oracle Applications User Experience (OAUX) enablement strategy of using Oracle Platform as a Service (PaaS) to extend the Oracle Applications Cloud. We enable partners to offer their customers even more: a great user experience across the Software as a Service (SaaS) applications portfolio. We call this PaaS4SaaS.

The central part of my charter is to drive an OAUX PaaS4SaaS strategy that resonates with the business needs of the Oracle PartnerNetwork (OPN) and our own sales enablement worldwide, but with the EMEA region as focus.

We have a great team that delivers Oracle PaaS and SaaS enablement and direct deal support, scaling our outreach message and running events so that the proven resources to win more business get into the hands of our partners and our sales teams.

Rapid Development Kit available for PaaS4SaaS

The OAUX team PaaS4SaaS enablement is based on a rapid development kit (RDK) strategy of simple development, design, and business materials. After a few hours, partners walk away from one of our events with Cloud solutions they can sell to customers.

Let me explain more broadly why our PaaS4SaaS approach is a partner differentiator and a competitive must-have, and about how you can be in on the action!

RDK simplified UI deployed to Oracle Java Cloud Service - SaaS Extension live!

During the event in Italy, I deployed live a tablet-first Oracle Applications Cloud simplified UI from the RDK to the Oracle Java Cloud Service - SaaS Extension (JCS-SX), demonstrating that our apps are not only simple to use, but easy to build, and therefore easy for partners to sell.

Make no mistake; PaaS4SaaS is the partner differentiator when it comes to competing in the cloud. Our enablement means partners can:  

  • Build Oracle Applications Cloud simplified UIs productively using Oracle PaaS and SaaS.
  • Offer customization and integration confidence to customers in the cloud: they’ll get the same great user experience that Oracle delivers out of the box.
  • Identify new reusable business opportunities in the cloud and win more deals.
  • Accelerate innovation and SaaS adoption and increase the range of value-add PaaS solutions offered to customers.
  • Sharpen sales and consulting strategies using the user experience message, and take your position in the partner world to a new level.

But don’t just take it from me, check out the wisdom of the cloud, and what our partners, the press, and Oracle’s leadership team have to say about PaaS and SaaS:  

Here are the partner requirements to start that conversation with you about OAUX enablement: 

  • Do you have use cases for PaaS and the Oracle Applications Cloud? 
  • Do you want user experience (UX) as the partner differentiator? 
  • Are you an Oracle Applications Cloud (ERP, HCM, Sales) partner who wants to lead and influence
  • Do you have Oracle ADF, Oracle Fusion Middleware, SOA, Cloud or other development skills in-house or by way of an alliance? 
  • Are you willing to participate jointly in Oracle outreach and communications about your enablement and the outcome? 

So, if you want what other partners in EMEA and the U.S. have already experienced, and you tick all the requirements boxes, get in touch with me.

For more information on our PaaS4SaaS enablement, check out these links:  

Monday Apr 27, 2015

Interested in Lift-Off for Your Cloud Business?

Julian Orr (@Orr_UX), Senior Usability Engineer in the Oracle Applications User Experience Communications and Outreach team reflects on the OAUG Collaborate 15 conference.

Much like the very real sand cloud that enveloped Las Vegas during this year’s OAUG Collaborate 15, the conference itself is getting drawn deeper into the Oracle Cloud, as more Oracle applications lift off and soar towards the Oracle Applications Cloud user experience and look and feel.

I co-presented three sessions with Oracle Cloud Applications partners at the conference. All three sessions focused on how to extend and complement the functionality of the Oracle Applications Cloud using a combination of PaaS for SaaS (or PaaS4SaaS as we call it). Common themes included:

  • PaaS is an agile, effective means used to extend SaaS cloud applications as proven by our partners.
  • Oracle PaaS is not just used to extend SaaS functionality, but it’s also used to extend the user experience benefits of the Oracle Applications Cloud simplified UI to your users.
  • Applying best practices helps users reap the many benefits of the simplified user experience.

In the Oracle Fusion Middleware for the Cloud panel session, Sandeep Banerjie, Senior Director, Oracle Product Management, did a great job of setting the table with comprehensive coverage about Oracle Cloud current and future offerings.

Julian Orr, and Basheer Khan at the Oracle Fusion Middleware for the Cloud panel

(L-R) Sandeep Banerjie, Julian Orr, and Basheer Khan at the Oracle Fusion Middleware for the Cloud panel [Photo by Natasha K. Rogers (@NatashaKotovsky)]

I used my time to describe how the Oracle Applications User Experience team worked with Basheer Khan, (@bkhan) CEO of Knex Technology and OAUX Speaker, and its customers in an intensive onsite design workshop to rapidly develop a simplified approach for accurately assigning a constantly changing cadre of new hires to project resources to enable accurate management and accounting. Basheer followed my coverage of the simplified design process with a live demo the PaaS application that we co-designed.

The panel was well received, with a few nods for involvement of end users in the design process and demonstrated success in PaaS rapid development. The majority of the questions we addressed were focused on cloud security features.

Debra Lilley extols the user experience value of using PaaS for SaaS solutions.

Debra Lilley extols the Oracle Partner business value of using PaaS for SaaS solutions.

In the two sessions about using Oracle PaaS to Extend Oracle Cloud Applications, I joined Debra Lilley (@debralilley), Vice President of Cloud Services at Certus Solutions, Oracle ACE Director, and OAUX Speaker; and Ian Carline, Executive Vice President - Product Development at Certus Solutions, to discuss the design workshop we conducted with Certus to use PaaS to extend the Oracle HCM Cloud cloud functionality.

Debra and Ian did powerful jobs of stressing the absolute need and value of having a consistent user experience across PaaS and SaaS applications. My part of the presentation emphasized how to achieve a simplified user experience by focusing on these three things:

  • Design work: Before coding begins, employ a simplified design process that involves use-case review with end users and user advocates, sketching, and wireframing.

Following the presentation, much of the discussion centered on how to determine which use cases would make prime candidates for PaaS4SaaS projects.

As more partners and customers start designing and building PaaS solutions for the Oracle Applications Cloud SaaS offerings, I expect we will see that questions will begin to focus more and more on user experience. If it is not already, it will become, clear that to differentiate and win business in the cloud partners building and customizing enterprise apps need to compete on user experience as well as functionality. 

Interested in lifting off your business?

Sunday Apr 26, 2015

Book Review with a Real-World Application from a Master | Keeping It Simple, SaaSy

By Floyd Teter, Director, Strategy Group, Oracle Higher Education Practice at Sierra-Cedar, Inc., and guest contributor

Floyd Teter (@fteter), Oracle ACE Director, Oracle Applications User Experience Speaker, ORCLville blogger, and main man behind ”simple is the new cool” shares his thoughts on a book about Lean UX.

A few months back, I received an interesting request from my Oracle Applications User Experience sensei, Ultan O’Broin (Mr. @usableapps). Ultan asked me to read and share opinions on the book Lean UX: Applying Lean Principles to Improve User Experience (Jeff Gothelf with Josh Seiden). I read a few reviews myself and got excited about what Gothelf was trying to do: build a framework for applying Lean principles to user experience (UX) design. I agreed to give it a go.

Lean UX: Applying Lean Principle to Improve User Experience on Amazon

Lean UX: Applying Lean Principles to Improve User Experience by Jeff Gothelf with Josh Seiden

First, let’s be a bit more specific about the book. The intent is not just to apply broad Lean or Agile principles (Gothelf references both, sometimes interchangeably); the real intent is to apply the Scrum methodology to UX. It’s no secret that I’m a bit of a fan and heavily engaged with both Scrum and UX, so I was excited to dive in.

The meat of the book is divided into three sections: Introduction and Principles, Process, and Making It Work. Each section contains multiple chapters.

In the first section, Gothelf lays out the argument for Lean UX: internet-based software distribution, lower barriers to market entry, continuous integration, agile software development, continuous deployment—all activities that put pressure on teams to shorten cycles to release product early and often, critical to meeting the faster innovation cycles in the SaaS and PaaS world.

Gothelf proposes Lean UX as a deeply collaborative and cross-functional method that enables teams to build a shared understanding about UX design by focusing on objective goals rather than being distracted by deliverables and documents. Having presented this argument, Gothelf then discusses the three foundations of Lean UX: design thinking, agile software development, and the Lean Startup method of build-measure-learn feedback loops, originally founded by Eric Ries.

Design thinking, as defined by design firm IDEO CEO and president Tim Brown, is “innovation powered by . . . direct observation of what people want and need in their lives and what they like or dislike about the way particular products are made, packaged, marketed, sold and supported . . . a discipline that uses the designer’s sensibility and methods to match people’s needs with what is technologically feasible and what a viable business strategy can convert into customer value and market opportunity.” That’s a real mouthful, but it comes down to designing elegant and simple solutions that people will want to use.

Gothelf defines Agile methods by reviewing the Agile core values and utilizing Scrum to apply these core values. This is not new, but it was good to see Gothelf sign up for using Scrum in UX design. Makes sense.

Finally, Gothelf promotes build-measure-feedback loops. I’m still mostly onboard here, although my preferred viewpoint is a build-observe-learn approach (with observe being mostly watching and listening).

Throughout Part I, which is really a discussion of principles and theory, I’m thinking Gothelf could be my twin brother from a different mother. We’re both singing off the same sheet of music. Part II does seem to be more of a “difficult second album” though.

In Part II, Gothelf applies the principles discussed in Part I, a journey where the metaphorical wheels begin to come off the tour bus. Lean UX relies heavily on written deliverables and formal structure for starting up a UX design effort:

  • A hypothesis statement, with assumptions, hypotheses, outcomes, personas, and features 
  • A problem statement, with product and/or system goals, problem description, and a description of an explicit request for improvement that doesn’t dictate a specific solution 
  • A business assumptions worksheet, including prioritized assumptions 
  • A recommendation for written subhypotheses 
  • A written declaration of metrics to be used along with current state of each metric 
  • A written list of features matched to groups of user personas 

After we’re done with writing (he comments “finally!”), Gothelf proceeds to lay out some pretty formal structure for design studio sessions, including time-boxing presentation and critique, iteration and refinement, and team idea generation. Gothelf also argues for creating a style guide prior to design (as opposed to building concurrently as you progress and learn).

This is the point where Lean UX stopped making complete sense in my world. Agile and Scrum make a point of minimizing written deliverables, especially anything that might be a barrier to getting started with the actual design and build work; the idea being the sooner you get into feedback loops, the quicker you’ll deliver a product of outstanding quality. Gothelf acknowledges this in Part I, yet his recommended process is based on the opposite. Gothelf continues with the formality and structure throughout Parts II and III.

I’m now hard-wired against formality in development; software development cycles in the cloud almost demand that. Partners and developers need to create real solutions fast—formality presents the risk of getting wrapped up in management processes that distract from the essential tasks required to design, innovate and build rapidly.

A final point of contention for me comes with how feedback loops are addressed. These loops are mentioned a founding principle of Lean UX in Part I, yet there is almost no discussion of how to leverage their value (by observing and learning). How do you elicit feedback? How is feedback filtered for relevance and priority? What techniques are used to assure the user that he/she was heard . . . which, in turn, elicits even more feedback. Discussion? Tips? Techniques? Zip. Zero. Bupkis. Notta. Nothing.

My own applied techniques? I suggest following the discover-design-deploy approach on the Oracle UX Direct website.

Discover-Design-Deploy from Oracle UX Direct

Discover-design-deploy approach from UX Direct

Begin by recording the required features on Scrum story cards, cutting to the essence of what’s important from your discovery stage. I’d then follow the Scrum process for estimating and prioritizing features prior to starting the first design sprint. Now, I’ve tried lots of virtual Scrum boards for geographically-dispersed project teams to keep track of everything, but Trello remains a favorite. Sprint productivity can be further accelerated by use of UX design patterns and guidelines so that developers can focus in on technical areas.

Trello

Trello virtual Scrum board

In summary: The book presents great conceptual ideas, but the approach and implementation didn’t rock my world of delivering on enterprise applications UX today. It left me hoping for more.

My point of view would be to stay away from structural overheads and formality, and stay truer to Agile concepts. I’d recommend a mix tape The Elements of Scrum (Chris Sims and Hillary Louise Johnson) and the simple discover-design, and deploy approach to UX on the Usable Apps website.

Splash BI Reports mobile app

Splash BI reports app built using Agile

You’ll quickly build simple, elegant solutions.

Read more Floyd Teter insights on ORCLVille.

Saturday Feb 21, 2015

Oracle PaaS4SaaS UX Enablement with Certus Solutions: Valid Business Proposition

Oracle’s Platform as a Service (PaaS) is a huge opportunity for Oracle partners. Using PaaS4SaaS  for extending the Oracle Applications Cloud and building simplified UI solutions are powerful differentiators combined. Add in user experience (UX), and it's a competitive must-have move for business. The Oracle Applications User Experience (OAUX) communications and outreach team has been on the road enabling partners to make this competitive potential real.

Our first PaaS4SaaS enablement in 2015 was a three-day, hands-on design and development event with Certus Solutions, which was held at the Oracle London City office in the UK.

An awesome range of UX and technology skills from OAUX and partners was brought to bear on realizing a Cloud solution with attendees self-organizing and working seamlessly together in small agile teams.

All the stakeholders work it out. L-R: Caroline Moloney (Certus Solutions), Lancy Silveira (OAUX), Mascha van Oosterhout (eProseed), Julian Orr (OAUX). Background: Debra Lilley (Certus Solutions) and Amit Kumar Bhowmick

All the stakeholders. Certus Solutions, eProseed and OAUX developers and designers collaborate. (L-R) Caroline Moloney (Certus Solutions), Lancy Silveira (OAUX), Mascha van Oosterhout (eProseed), and Julian Orr (OAUX). In the background are Debra Lilley (Certus Solutions) and Amit Kumar Bhowmick (OAUX).

Certus Solutions has partnered with eProseed to accelerate its PaaS offerings for extending the Oracle HCM Cloud and Oracle ERP Cloud, and participants from both companies were at the event*. Facilitated by the OAUX design and development chops, this powerhouse of a team wireframed a great business solution for the Oracle Applications Cloud, built it using the simplified UI RDK, and deployed the result using the Oracle Java Cloud Service SaaS-Extension (JCS-SX) PaaS offering.

Forget everything you knew about enterprise software UI design. Julian Orr (OAUX) keeps it simple.

Keepin' it simple. Julian Orr (OAUX) explains the essence of the simplified UI design. 

The event was a learning experience for all. OAUX got to walk in partner shoes. Certus Solutions and eProseed found out how to identify PaaS4SaaS business opportunities. All experienced the technical side of Oracle ADF-based Oracle Applications Cloud development and PaaS deployment. Such an exchange of empathy meant everyone discovered how to work together.

Demonstrating the straightforward nature of JCS-SX deployment,  Debra Lilley (@debralilley), Vice President of Certus Solutions Cloud Services and OAUX designated speaker, was in the thick of the development action, deploying a prototype to the cloud like a pro while declaring “I'm not technical®” (more details about this will be revealed at a future Oracle event)!

The team working side-by-side: L-R: Bruno Neves Alves (eProseed), Amit Kumar Bhowmick (OAUX), Debra Lilley (Certus Solutions), Lancy Silveira (OAUX), and Lonneke Dikmans (eProseed)

Learning while doing. Agile, activity based work, side-by-side. (L-R) Bruno Neves Alves (eProseed), Amit Kumar Bhowmick (OAUX), Debra Lilley (Certus Solutions), Lancy Silveira (OAUX), and Lonneke Dikmans (eProseed).

The inimitable Debra closed the event, saying how the event moved Certus Solution’s Cloud business to a new high on the capability scale, and provided further vindication of Certus Solutions' business directions, including their strategic partnering with eProseed. You can read more from Debra about the event in her article "Partner Column: Extending Your SaaS Applications with PaaS" on the Oracle Fusion Middleware community blog. 

Reflecting on the event, OAUX felt that the PaaS4SaaS partner enablement strategy based on the simplified UI RDK and Oracle Cloud technology skills is hitting the right mark in the Oracle partner ecosystem. It was validation all around.

If you are a Gold or Platinum Oracle Applications Cloud partner that wants in on our ongoing PaaS and SaaS journey and seeking to validate that decision to take your business to the Cloud and to demonstrate confidence to customers, then reach out to us through the usual channels. 

* You can read about the OAUX eProceed PaaS and Oracle Alta UI enablement event in the Netherlands here

Saturday Feb 07, 2015

Oracle PaaS and UX: Keepin' it <af:simple/> with Oracle Alta UI and eProseed

Empathy, ideation, and enterprise: three principles we keep at the heart of our partner PaaS and SaaS enablement. All three aligned at the Oracle Applications Cloud User Experience PaaS event with eProseed in the Netherlands.

How?

By finding the pulse of real people and the requirement to work flexibly, by exchanging ideas about new ways of working using the cloud, digital technology and autonomous organization, and by agreeing on a design solution that resonated with all; one that could be built in a secure and scalable way using Oracle technology, and making business sense.

The result was the delivery of a powerful experience that Erik Veldhoen (@erikveldhoen), architect of activity-based working, saw as a milestone progression towards innovative business models and how people get things done.

Erik Veldhoen goes into the cloud with glance, scan, commit; seamlessly allied with his vision of using technology as a powerful instrument for people to organize their lives and work in a better, virtual space.

Erik Veldhoen goes into the cloud with the design philosophy of glance, scan, commit; seamlessly melding with his vision of using technology as a powerful instrument for people to organize their lives and work in a better, virtual space.

The cloud has changed everything, and user experience is no exception. Make no mistake; it's “Game Over” for traditional ways of selling software and for people accepting less than compelling user experiences in work. User experience is a competitive must-have, and a capability to deliver a rockin’ UX using PaaS is the partner differentiator.

Julian Orr of OAUX and eProseed UX consultant Mascha Van Oosterhout work together on applying design patterns to wireframes.

Julian Orr of Oracle Applications User Experience (OAUX) and eProseed UX consultant Mascha van Oosterhout work together on applying design patterns to wireframes for maximum productivity and reusability.

OAUX's goal was to enable eProseed to deliver on a business proposition using UX and PaaS. Exact use case details and images of screens cannot be disclosed. But, if you were at this innovative event, held in Oracle Nederland in Utrecht, you’d have witnessed:

  • The awesome eProseed UX design and wireframing enablement; a best practice to communicate design amongst stakeholders, get their agreement, and eliminate surprises later when coding starts.
  • The bringing together of key stakeholders around the use case: partner UX and development teams, customer, customer advocacy, Oracle Nederland technology sales, and the OAUX team.  
  • The rapid building of a simplified user experience that realizes activity-based working, based on glance, scan, commit design philosophy. This enables people to organize, act, and report on their work autonomously and easily.

The vision of Erik Veldhoen’s new way of working virtually using technology and the cloud melding magically with the OAUX design philosophy and strategies of simplicity, mobility, and extensibility.  

eProseed Managing Partner, Luc Bors (@lucb_) with UX Developer Lancy Silveira (@LancyS) showing off Luc’s Oracle Mobile Application Framework Developer Guide (Oracle Press), available now.

eProseed Managing Partner, Luc Bors (@lucb_) with UX Developer Lancy Silveira (@LancyS), showing off Luc’s Oracle Mobile Application Framework Developer Guide (Oracle Press), available now.

  • The application of user experience design patterns to the wireframes created by eProseed. The patterns leverage Oracle ADF components and eProseed now has reusable, common solutions at hand, ready for the next business opportunity. 
  • The deployment of the solution using PaaS. The designing, building and deploying of non-English language UIs is another workshop first. 
eProseed Managing Partner Lonneke Dikmans (@lonnekedikmans) and eProseed SOA developer Thanasis Tegos work through the necessary backend development.
eProseed Managing Partner Lonneke Dikmans (@lonnekedikmans) and eProseed SOA developer Thanasis Tegos work through the SOA backend development together.
  • A display of agile-style development, design iterations, and flexible working over three days. We adopted our own “new way of working", one of minimal management and supervision. Everyone at the event worked together, as one team, self-organizing and staying focused on the end result
That's quite a breadth of activity and achievement. And, if you were there, you’d also have heard words like “vision realized”, “simplicity”, and “audit trail” used together in the room; all music to an enterprise UXer's ears, and an example of how our three outreach principles came to life. 

eProseed Managing Partner, Lonneke Dikmans, tweeted as the event concluded:

VERY cool workshop implementing activity based working #awb using Oracle #ACM Alta UI - ADF and the Oracle #UX design patterns

UX and PaaS is the new cool!

The workshop is part of an ongoing story as  eProseed iterates the design and development and takes things to the next stage in the business cycle.

Stay tuned for more insights from this event but also for coverage of the other recent partner PaaS4SaaS enablement events in the UK and in the U.S.

Are you a Gold or Platinum level partner in the Oracle Applications Cloud business, seeking that UX and PaaS differentiator? Do ideas of empathy, ideation, and enterprise resonate with your organization?

Get in touch.

Saturday Nov 22, 2014

From Coffee Table to Cloud at a Glance: Free Oracle Applications Cloud UX eBook Available

Your free eBook, Oracle Applications Cloud User Experiences: Trends and Strategy, is now available. Go to tinyurl.com/UXstrategy to register and download the PDF.   

This is a colorful, beautifully illustrated, and simply written document that shows and tells you everything you need to know about the Oracle Applications Cloud user experience. From strategy and design philosophy to current innovation and emergent trends, the Oracle Applications User Experience (OAUX) team has it covered. 

Oracle Applications Cloud User Experiences: Trends and Strategy

Jeremy Ashley (@jrwashley), Oracle Applications User Experience Vice President, tell you just what you need to use that Oracle UX message to increase your cloud business. 

So, what's in it for partners and developers? As you scan through the eBook, you'll discover as innovation and ideation comes to life using Oracle technology toolkit and the guidance shared on the Usable Apps website, the OUAX outreach enables you to build similar awesome cloud user experiences. You can use the eBook to confidently explain key cloud UX concepts to your customers and to jointly inspire new business ideas and solutions.

And hey, it's a great resource to share with anyone interested in design, technology, and building things with a user experience too!

Extending the User Interface

We enable business users and developers to build and tailor simplified user experiences for the Oracle Applications Cloud productively, in ways that make sense for their customers.

The Cloud is Our Platform

The cloud is our platform. You can also design optimized, contextual user experiences easily, using familiar, core elements across experiences. 

Watch out for more eBooks from OAUX. Stay tuned to the usual channels.

For now, enjoy! 

Friday Nov 14, 2014

Today, We Are All Partners: Oracle UX Design Lab for PaaS

To ideate with our partners to create user experience (UX) enablement that delivers, we first empathize with how partner development teams go about their business. By understanding their world, we can rock it.

The Oracle Applications User Experience (OAUX) Communications and Outreach team has just executed on a very successful internal event called the UX Design Lab for PaaS. The event's attendees adopted the role of partners delivering typical simplified UI (SUI) SaaS solutions using PaaS.

PaaS4SaaS event banner

This new kind of event used a new visual style agenda designed by the team.

We’ve got that partner message cloud and clear: SUI and PaaS are differentiators. And, we know how the cloud has changed everything, including user experience (UX). Partners need to build UX solutions in the cloud, quickly and easily, to meet those ever-demanding customer expectations.

Sticky notes to UX science: Baked-in developer enablement

User experience is baked into the simplicity of our enablement for busy partner developers.

So, a group of our own software architects, UX designers, Oracle ADF developers, platform experts, and other partner enablers, took typical PaaS and SaaS use cases and designed and built solutions using our Simplified UI Rapid Development Kit (based on Oracle ADF). They then deployed their applications using the Oracle Java Cloud platform services.

PaaS4SaaS use cases from paper to cloud explored

From paper to cloud. The event tested the PaaS4SaaS process from “All I want to do is... ” use cases to more complex solutions for Oracle Sales, HCM, ERP Cloud, and more.

This was a strategic event with Jeremy Ashley (@jrwashley), Vice President of OAUX as executive sponsor. Furthermore, 20% of attendees had “Vice President” (or higher) in their titles reflecting the importance that Oracle puts on this kind of partner enablement. What’s more, they got down to business with the design and the development tools too.

Karen Scipi, Jeremy Ashley, and Anthony S Lai explore the Ring

Jeremy Ashley (center) explores gesture-based interactions with Karen Scipi (@karenscipi) (left) and Anthony Lai (@anthonyslai) (right) during the event.

Our next step is to evaluate our experience and validate the outcome of the event with partners themselves. We're fine-tuning our partner communications and outreach with more awesome PaaS4SaaS resources, already proven for developers and ready to win business.

The occasion was an opportunity to try out ways of organizing partner events, so we added fitness and wellness breaks, fun activities, and tailored the event to reflect the diversity of the tech community.

David Haimes and Misha Vaughan in the minutetowinit challenge facilitated by Brandon of Reach Fitness

Minute-To-Win-It. Attendee wellness and engagement was one focus of the event. David Haimes (@dhaimes) and Misha Vaughan (@mishavaughan) display their dexterity with all matters cloud, facilitated by the Oracle HQ Reach Fitness team.

We also looked at ways of communicating UX in a simple, effective way, one that resonates with busy developers, such as using a Jobs To Be Done framework applied to agile simplified UI user requirements gathering and wireframing.

Julian Orr and Ultan O'Broin and the Jobs To Be Done Approach

Julian Orr (left) and Ultan Ó Broin (@ultan) fronting the #JTBD approach.

As this was an internal event, I can’t disclose use case details, of course. But, I will reveal that we are soon hosting one partner onsite for high-touch simplified UI design and development best practices to add to their existing Oracle ADF and Oracle Fusion Middleware knowledge. We'll fast-track that partner to rapidly build a solution that will grow their cloud business and add real value to the Oracle Applications Cloud partner ecosystem.

You could be the next partner. So, if you are an eager partner in North America or EMEA and have compelling simplified UI Oracle Applications Cloud use cases that fit the PaaS model, reach out to us through the usual channels.

More pictures of the event are available on the Usable Apps Instagram account and Twitter account timeline.

Thursday Apr 17, 2014

Twilio: Democratizing Communications to Build a Better User Experience in the Oracle Cloud

Oracle has a powerful partner ecosystem in the Oracle Cloud, adding value to our applications in many areas. Enabling partners to integrate with our cloud applications is key to Oracle’s “Extending SaaS through PaaS” approach. Sharing our expertise with partners, which helps them to productively build a great user experience (UX), is a major drive of Oracle Applications User Experience (OAUX) outreach.

One of the latest additions to the Oracle PartnerNetwork  is the very cool and happening Twilio. Followers of the AppsLab know the OAUX team loves exploring the UX possibilities of Twilio-based voice and SMS integrations. I took a trip to Twilio's San Francisco HQ to ask David Wacker (@dlwacker) of Twilio Channel Sales and Partnerships to find out more about the whys and hows of integrating in the cloud and simplifying user experience...

Being in the cloud offers the potential to make a major difference with a superior UX. The days of cumbersome, on-premise installations and horrible UX are gone. Now scalable, cloud-based applications, customizable and reflecting each customer’s business, are changing the UX across datacenter management, CRM, marketing automation, and ERP, all driven through how we power communications.

Twilio is a cloud-based communications platform that offers a powerful, open API for building communications applications, what Twilio refers to as "democratizing access" to communication in a traditionally complex and expensive world of telephony.

Using Twilio, developers can easily access the means to create robust communications integrations, fundamentally changing the UX landscape for applications users in the cloud. Twilio’s open API framework means developers can utilize prebuilt solutions in the Oracle Marketing Cloud, Oracle Service Cloud, and Oracle Sales Cloud. Developers can build such UX integrations productively, without the cost and effort normally associated with such projects.

David pointed out a few ways how Twilio enhanced the user experience for Oracle application users, such as the Oracle Marketing Cloud, Oracle Service Cloud, and Oracle Sales Cloud.

Twilio’s seamless integration to the Oracle Marketing Cloud (Eloqua) means that users can just drag and drop the Twilio Cloud Connector onto a marketing campaign canvas to provide for outbound SMS, MMS (multimedia messaging), and voice calls. This delivers a great multichannel user experience, such as for mobile marketing campaigns with pictures or QR coupon codes.

Twilio Cloud Connector

Dragging the Twilio Cloud Connector onto a campaign canvas easily adds Twilio SMS, MMS, and voice to marketing campaigns.

Twilio's embedding of SMS and voice capabilities right into the Oracle Service Cloud (RightNow) means a superior customer experience built in a scalable, flexible way. A service agent can use click-to-call to phone an end customer, automatically creating the event on their system and then recording the call, for example. An SMS capability can also enable customers to chat with service agents using SMS on their phones instead of web chat, if preferred, and more.

Twilio Click-to-Call

Click-to-call for customer engagement, which allows customers to call inbound more effectively.

Twilio's integration into the Oracle Sales Cloud, drives efficiency by simplifying the UX. Twilio uses the Oracle Sales Cloud native CTI toolbar to track and record phone calls, allowing for seamless conference calls, and all integrated to drive sales productivity. For example, a sales rep can use Twilio’s click-to-call to contact opportunities, automated dialing, or conference line bridges powered by Twilio, creating events and logging activities easily within the Oracle Sales Cloud.

Twilio integrated with Oracle Sales Cloud

Computer Telephony Integration (CTI) toolbar for easy access to inbound and outbound dialing in Oracle Sales Cloud powered by Twilio.

David tells me that “Twilio’s integration possibilities are endless. That's the best part about working with developers in the Twilio and Oracle communities; finding new ways to solve user problems, unconstrained by technology or traditional project limitations. I’m excited to explore new and unique ways that the Oracle developer community and Twilio can change the UX landscape in the Oracle Cloud.”

Those are some great UX insights from David, and there are more to come. The OAUX team will be working with Twilio over the coming months, so stay tuned to your usual outreach and communications channels for news and events.

Twilio is also exhibiting at, and sponsoring, Oracle CloudWorld in Chicago on Thursday, April 17, 2014. Stop by the Twilio booth to learn more (or to just say, Hi!), and give the Usable Apps blog a shout-out.

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