Monday Sep 21, 2015

Licht Is Uit? eProseed Shines the Light on IoT and Design Patterns with TopCasuS

At the Oracle government and innovation event held in Rotterdam in the Netherlands, Oracle partner eProseed demoed a public sector solution that brought together the Internet of Things (IoT) and Activity Based Working (hat tip: Erik Veldhoen [@erikveldhoen]) to enhance business processes for customers: TopCasuS.  Oracle Applications User Experience design patterns and guidance helped eProseed to build a great solution in a productive and consistent way. eProseed NL managing partner, Lonneke Dikmans (@lonnekedikmans) explains more.

Overheid en Innovatie

Tijdens de Oracle Overheid en Innovatie beurs liet eProseed met hun oplossing voor gemeenten en centrale overheid zien hoe je met behulp van Internet of Things (IoT) bedrijfsprocessen kan optimaliseren en verbeteren. TopCasuS is gebaseerd op Gemma 2.0 principes en het concept ‘activity based working’. Dit betekent dat de gebruiker toegang heeft tot de juist informatie op het juiste moment.

TopCasuS UI using Oracle Alta UI

TopCasuS gebruikt Oracle Alta UI 

Op dit moment zijn de volgende modules beschikbaar:

  • Sociaal domein. Enterprise-grade oplossing voor gemeenten die hen ondersteunt bij het uitvoeren van de drie decentralisaties;
  • Openbare ruimte. Module die gemeenten helpt de openbare gemeente schoon, heel en veilig te houden;
  • Shared services. Module voor gemeenten die fuseren of een shared service aan het inrichten zijn.

Licht Is Uit

De openbare ruimte wordt niet alleen schoon, heel en veilig gehouden met behulp van regulier onderhoud, maar ook door te reageren op meldingen. De meldingen kunnen worden gedaan door burgers via een app of the gemeentelijke website, door ambtenaren en ketenpartners en door gebruik te maken van IoT technieken.

Luc and Lonneke demo at the event

Lonneke en Luc op het evenement met Licht Is Uit

Tijdens het evenement demonstreerden ze het volgende scenario:

  1. Een lichtsensor in een fietstunnel meet de hoeveelheid licht in de tunnel. Mensen voelen zich veilig in een verlichte tunnel. 
  2. Als de tunnel donker is, bijvoorbeeld omdat het licht stuk is, wordt een notificatie verzonden naar het meldingen buitenruimte proces. 
  3. De ambtenaar die verantwoordelijk is voor het gebied van de fietstunnel ontvangt een notificatie dat er een nieuwe zaak is gestart en hij pakt deze op, op dezelfde manier als wanneer een burger of college de melding gedaan zou hebben.

English Language Version

The eProseed TopCasuS solution is based on Gemma 2.0 principles and Erik Veldhoen's (@erikveldhoen) concept of Activity Based Working. This means that the user has access to the right information at the right time. Right now, the following modules are available:

  • Social services. Enterprise grade solution for municipalities (Dutch local government) to support the implementation of new laws about youth care, work, and decentralized social support.
  • Public domain. Module to help municipalities to keep public services and the environment safe, clean, and working properly.
  • Shared services. Module to support municipalities when merging and when they need to implement shared services.

Licht Is Uit (Light Is Out) Demo

Keeping public areas safe, clean, and working properly is carried out by regular servicing, but also by the local authority's reaction to the prompt notifications of issues with their services. These notifications can be triggered by a citizen reporting an issue using a mobile app or a website or by a local authority employee or contractor noticing an issue. But now it can also be reported automatically using the IoT. At the Rotterdam event, eProseed NL CTO and managing partner Luc Bors (@lucb_) demoed with Lonneke how sensors detect an issue and let the local authority know about a problem:

  1. A sensor in a bike tunnel measures the amount of light in the tunnel. Pedestrians and cyclists can go safely through the tunnel.
  2. If a light bulb in the tunnel fails, or something else causes the tunnel to become dark, the sensor detects the change in lighting conditions and a notification is automatically sent to the local authority, creating a new case in their service system.
  3. The local authority employee responsible for the tunnel maintenance receives a notification that a new case has been started, can then assess the situation and process it, just as if a citizen had filed the issue. 

Watch out for more solutions that partners can build productively with reusable UX design patterns and Oracle technology and for demos of the solutions at an event near you soon.

Read more about our eProseed UX enablement event in Utrecht, too.  

Saturday Aug 22, 2015

Bucharest's Oracle EPC Ambassadors Show 'n' Wow with Oracle Applications Cloud UX

The Oracle EMEA Presales Center (EPC) team (@OracleEPC), based in Bucharest, Romania has delivered an awesome Oracle Applications Cloud User Experience (UX) day. 

UX Team in Readers' Cafe Bucharest

The team carries the message: Passion and enthusiasm for UX. In style.

The event was for local customers and partners to find out more about the Oracle Applications Cloud UX strategy, to see and hear how we innovate with UX, and to explore the Oracle Applications Cloud in a personal, hands-on way. I was honored to kick off the proceedings, being keen to gauge the local market reaction to the cloud and innovation, and to answer any questions.

Services, PaaS, and IOT: Still part of UX

Look mum, no UI! But there's still a UX! IoT and web services are part of our Cloud UX story.

An eager and curious audience in Bucharest's Metropolis Centre was treated to an immersive UX show about strategy, science, and storytelling: What's UX? What does UX mean for users and the business? Simplicity, Mobility, Extensibility, Glance, Scan, Commit, the Oracle Cloud as platform, wearables, IoT and web services, and PaaS4SaaS, it was all covered.

The Oracle EPC team was the real enablers. Upstairs in the very funky Readers Café, these UX ambassadors brought the Oracle Applications Cloud UX message to life for customers in style, demoing "by walking around", and staffing stations for deeper discussions about the Oracle HCM Cloud, Oracle Sales Cloud, Oracle ERP Cloud, and PaaS4SaaS.

Oracle EPC team styling the Simplicity, Mobility, Extensibility UX message

The new wearables: Simplicity, Mobility, Extensibility.  

The Oracle EPC team let the UX do the talking by putting the Oracle Applications Cloud into the hands of customers, answering any questions as users enthusiastically swiped and tapped on Apple iPads to explore for themselves.

Oracle ERP Cloud demo in Readers Cafe Bucharest

Oracle Applications Cloud UX orchestration: Music to customer and partner ears.

Later, I was given a walking and video tour of the Oracle EPC operation in the fab Oracle building in Bucharest, co-ordinated by Oracle HCM Cloud and UX champ Vlad Babu (@vladbabu). I learned about the central work that EPC do so passionately across EMEA and APAC in providing content, context, and services to enable the Oracle sales effort: bid management, cloud and technology learning, making web solutions, demos and POC creation, video storytelling, rainmaking with insight, building mobile and PaaS4SaaS integration demos, and more.

I was blown away. To echo Oracle CEO Mark Hurd's (@markvhurd) words, "I didn’t know you did that. I didn’t know you had that."

I do now. And so do our customers.

Our Commitment to UX 

Be clear about what this event meant: It's a practical demonstration of Oracle's tremendous investment in user experience with great design, people, and technology and a testament to global success through bringing it all together. It's a clear message about the UX team's commitment to putting boots on the ground in EMEA, and other regions to listen, watch, and enable. That's why I'm here in EMEA.

Listening to the people who matter. And responding. That's UX.

UX is about listening to customers, partners, and users. It's about empathy. It's about being there.

The Bucharest event is just the beginning of great things to come and even greater things to happen for Oracle Applications Cloud customers and partners in EMEA and APAC. I'll be back. See you soon!

Be Prepared 

If you missed the event, check out our free Oracle Applications Cloud UX eBook, and find out how you can participate in the Oracle Cloud UX and future events in your area from the Usable Apps website. Keep up to date by following along on Twitter (@usableapps). 


Thanks to Vlad Babu and Monica Costea for making it all happen, the co-ordination skills of the Oracle Applications UX team in the U.S., to Oracle EPC management for their support, and to Marcel Comendant for the images used on this page and on Twitter.

The Romanian magazine Cariere also has coverage of the event (in Romanian): Şi tu foloseşti Cloud-ul, doar că nu ştii (Google Translate provides a decent gist translation of the article). 

Saturday Jun 27, 2015

Apple Watch Impressions with Jeremy Ashley: Time for the Best User Experience in the Enterprise Cloud

In part two of a three-part series, Ultan O'Broin (@usableapps) talks with Jeremy Ashley (@jrwashley) about his impressions of the Apple Watch and other insights during a day in the life of a Group Vice President in Oracle. Read part one.

"Perhaps it's an English thing,” says Oracle Applications User Experience Group Vice President, Jeremy Ashley, "but just being able to keep eye contact with someone when we're talking means I can pay closer attention to people."

Group Vice President Jeremy Ashley: Inspiring Cloud UX in Oracle

Jeremy Ashley: Inspiring user experience leadership of strategy, science, and storytelling.

"A glance at my Apple Watch and I know immediately if something is important. I can decide if I need to respond or it can wait. I don't have to pull out my smartphone for that."

This story of combining the personal convenience of wearable technology with empathy for people is typical of the man who sets the vision for the Oracle Applications Cloud user experience (UX).

It’s just one of Jeremy's impressions of the iWatch, as it's known. Now that he's used the Apple Watch for a while since we first chatted, I wanted to find out about his experience and what it all means for enterprise UX.

iWatch iMpressions

"I just love the sheer build quality of the watch; so utterly Apple," Jeremy begins. His industrial design background surfaces, bringing together traditions of functionality, classic craftsmanship, and exuberance for innovation: "Sweet. I can even use it to tell the time!"

A bloke with an eye for pixel-level detail, Jeremy has explored how to get the best from the Apple Watch, right down to the exact precision needed for the force touch action on the built-in Maps app. He's crafted a mix of apps and favorite glances to suit his world, such as for battery life, his calendar, and stocks. He admires the simplicity and visualizations of the built-in Activity app too, swiping the watch face to see his latest progress as we talk in his office full of what's hot in technology and a selection of clocks and traditional woodworking tools.

Microtransactions at a glance from the wrist

Microtransactions at a glance from the wrist delight the wearer and make life—and work—more convenient.

"The watch really shows how the idea of context automates the routine and looks after the little things that make life easier and delight you in simple ways, such as not having to swipe a credit card to pay for coffee."

In the enterprise world, these kinds of little experiences, or "microtransactions" as Jeremy calls them, translate to wearer convenience when working. For example:

  • Automatically recording the time spent and location of a field service job
  • Accepting terms and conditions when attending a confidential demo meeting as you check in at reception
  • Adding data to the cloud, such as updating a win probability as you walk away from a sales engagement
  • Seeing at a glance that a supply chain fulfillment is complete

Oracle Glance and the Enterprise

Oracle's concept of glance is device agnostic and reflects a key UX strategy—mobility—or how we work flexibly today: across devices, pivoting around secure enterprise data in the Oracle Cloud.

"Smartwatches are like mobile dialog boxes," Jeremy explains. "They start that user conversation with the cloud in simple, 'in-the-moment,' deeply contextual ways. Glance and the cloud together automatically detect and deliver the who, what, and where of microtransactions, yet because it's all on a watch, the experience remains personal and familiar. That really resonates with wearers."

The smartwatch is a personal and familiar paradigm in the enterprise too

Jeremy Ashley: The smartwatch is a personal and familiar paradigm that also resonates in the enterprise.

Jeremy shared some thoughts on where such innovation is heading:

"The Apple Watch won't replace the smartphone, for now. We still need that identifier device—a kind of personal beacon or chip, if you like—that lets us make an elegant 'handoff' from a glance on our wrist to a scan for denser levels of information or to a commit to doing less frequent tasks on other devices. The watch just isn't designed for all that."

Activity app Stand goal glances on Apple Watch

Apple Watch Activity glances for stand goal progress

A perfect example of Oracle Cloud UX strategy and design philosophy together. Jeremy glances back at his Activity app and sees his new stand goal progress. That standing desk is paying off!

But, innovating user experience in Oracle is an activity that definitely does not stand still. We'll explore how such innovation and design progress pays off for enterprise users in a future blog post.

Got Time Now?

Discover more:  

Monday Jun 08, 2015

Oracle Partners ♥ APIs for PaaS and IoT User Experience

Platform as a Service (PaaS) and the Internet of Things (IoT) are two ginormous business propositions for Oracle partners. But together they’re a new game-changer of seemingly endless possibilities.

But how do PaaS and IoT work together? Is there a user experience (UX) dimension? And, what should Oracle Applications Cloud partners be thinking about for SaaS?

The IoT train is arriving at your platform now. Be on it.

The IoT train is arriving at your platform. Prepare to board.

PaaS and IoT

The PaaS business proposition might be summarized as "Bring Your Code" to a very productive way to innovate and build custom app and integrations. IoT relies on ubiquitous connectivity across devices of all sorts, with the “things” exchanging bits of data along the way.

Platform as a Service: 5 Ideas - Oracle Profit Magazine

Platform as a Service offers awesome ideas for rapidly innovating, developing, and deploying scalable applications.

I discussed PaaS and IoT with Mark Vilrokx (@mvilrokx), our all-things PaaS UX architect from the AppsLab (@theappslab) crew, and how we might put a business shape around the concept for partners.

"These 'things' don’t need UIs. For PaaS, all they need is a web API", says Mark. “Developers need to think about how IoT devices talk to SaaS applications using APIs and about what kind of PaaS infrastructure is needed to support building these kind of solutions."

"Oracle is up there, with an IoT platform to simplify building IoT solutions. Developers now need now to adopt an approach of not writing UIs, but writing UI services: APIs are part of the Cloud UX toolkit."

IoT in the Enterprise: Connecting the Data

To illustrate what all this might mean for customer solutions, let's assume we have a use case to track items across a supply chain using the cloud.

IoT is all about the data. Using IoT we can gather the data unobtrusively and in a deeply contextual way using devices across the IoT spectrum: beacons, proximity sensors, wearable tech of all sorts, drones, and so on. We can detect where the item is in the supply chain, when it’s expected at its destination, who will receive it, when it arrives, and so on. The item’s digital signature in the Internet of Things becomes data in the cloud.

There are lots of other rich possibilities for PaaS and IoT. Check out this Forbes OracleVoice article, for example.

PaaS for SaaS and IoT

PaaS with SaaS is also a perfect combination to rapidly innovate and keep pace in a fast-moving, competitive space of cloud applications solutions.

SaaS is not done in a vacuum in the enterprise world of integrations, and is an innovation accelerator in its own right, but with PaaS and IoT added into the technology mix, we have an alignment of technology stars that are a solution provider’s dream.

We can use APIs to integrate IoT data in our supply chain example, but we can also use PaaS to build a bespoke app with a dashboard UI for an inventory administrator to correct any outliers or integrate our supply chain with a freight company’s system. For SaaS, we can now also integrate the data with, say, Oracle ERP Cloud, using the Oracle Java Cloud Service SaaS Extension (JCS-SX).

And guess what? Our UX enablement has already helped partners build pure PaaS and PaaS4SaaS solutions, all using the same Oracle ADF-based Rapid Development Kit!

APIs as UX Design

Where does this leave UX? UX takes on increased power as a key differentiator for partners in the PaaS, SaaS, and IoT space. The UX mix of science and empathy makes the complications of all that technology and the machinations of enterprise business processes fade away for users in a delightful way and deliver ROI for customer decision makers.

Developers: Learn to heart APIs

Developers: Pivot and learn to ♥ APIs. At the heart of the Cloud UX toolkit to win business.

So, the user experience for a task flow build using API connectivity must still be designed to be compelling and to provide value. And, when UIs are required, they must still be designed in an optimal way, reflecting the UX mobility strategy, even if that means making the UI invisible to users.

For example, going back to our use case, we would glance at a notification on a smartwatch letting us know that our item has entered the supply chain or that it’s been received. The data comes from contextual sensors and is communicated in a convenient, micro-transactional way on our wrists.

Oracle Partner UX Enablement

Web APIs are the new Cloud UX for connecting data and devices. That APIs are UX design is not really a new idea, but what is emerging now are new business opportunities for partners who exploring are PaaS, SaaS, and IoT innovation.

Be sure of one thing: The Oracle Applications User Experience team takes a strategic view of Cloud UX enablement for partners. Whether it is PaaS, SaaS, or IoT, our enablement is there to help you take your business to a higher level.

For partners who say "Bring It On", you know where to find us and what our enablement requirements are

Wednesday May 27, 2015

Deep-Diving Oracle UX PaaS4SaaS Partner Enablement in Asia

Just back from our fantastic Oracle Applications User Experience (OAUX) communications outreach events in Asia. The VoX blog has great recaps of the highlights and takeaways from two tremendous events in Singapore and Beijing.

Oracle Applications User Experience Outreach in Beijing and Singapore: Chinese visa shown

Oracle Applications Cloud user experience in Asia: Enabling a local user experience. Empowering global capabilities.

The second day in each location comprised of a deep-dive workshop about the Oracle Applications Cloud user experience extensibility and PaaS4SaaS capabilities. Together, they’re a powerful competitive differentiator that empowers customers and partners to really make that cloud their own.

It’s worth calling out the comments of co-worker Greg Nerpouni (@gnerpouni) again. Greg really nails the excitement and enthusiasm for what we shared when he says:

"The extensibility and PaaS4SaaS stations were mobbed by our Chinese and Korean partners, especially when they realized the combined power of our extensibility and PaaS4SaaS capabilities. At the extensibility station, they saw tangible ways to increase end user participation and overall success of their cloud rollout for our mutual customers. And at the PaaS4SaaS station, they saw immediate value in being able to leverage the UX rapid development kit to emulate Oracle’s user experience in their own PaaS implementations - and seamlessly integrate their PaaS applications into Oracle Cloud Applications."

Greg Nerpouni deep-dives Oracle Applications Cloud Extensibility in Singapore

Greg stylin' the Cloud UX extensibility deep-dive action in Singapore. (Singapore image via Shy Meei Siow [@shymeeisiow])

Now, the “Why Should I Care?” business propositions for the OAUX PaaS4SaaS Oracle Partner enablement and the requirements for same are clear (read them again). If you've seen our roadshow you'll know that part of my PaaS4Saas story includes “the wisdom of the cloud crowd”.

That wisdom is PaaS and SaaS insight and knowledge from Oracle Partner leaders such as Debra Lilley (@debralilley) of Certus Solutions, who have proven the business proposition, and from cloud influencers and shapers such as Mark Hurd (@markvhurd) and Steve Miranda (@stevenrmiranda).

The latest addition to the celestial book of wisdom comes from Oracle CIO, Mark Sunday. Mark, explaining that enterprise applications aren't a siloed concept, underpins the need for partners to integrate fast and how SaaS with PaaS is a must-have differentiator when he declares, in his own inimitable way (using HCM by way of example):

“Absolutely without a doubt, the integration of a suite always wins... I think it’s more important than any given function. If you think HCM stands alone as a silo inside of an enterprise, you’re nuts.”

If you're a partner, therefore I think you’d be somewhat remiss not to take up on opportunities for enablement to make PaaS4SaaS happen for you too!

Ultan O'Broin Storytelling the Selling the UX Message in Beijing

Storytelling that UX. Winning more business with our Cloud enablement. (Beijing image via Shy Meei Siow)

So, if you’re a partner in the Asia region (or elsewhere for that matter) that wants to go places, start that enablement conversation by following @usableapps on Twitter or reach out to us through your Oracle Alliances and Channels or Oracle PartnerNetwork contacts.

Ultan in action in Beijing

Come on Beijing, you know you want that enablement! (Beijing image via Shy Meei Siow)

Oh, did I mention I did some running in Beijing, by the way of UX research into smartwatches?

Thursday Apr 30, 2015

Partners, Don’t PaaS On an Opportunity to Grow Your Oracle Applications Cloud Business

I attended the Oracle HCM Cloud Partner Enablement Summit near Milan, Italy to explain the Oracle Applications User Experience (OAUX) enablement strategy of using Oracle Platform as a Service (PaaS) to extend the Oracle Applications Cloud. We enable partners to offer their customers even more: a great user experience across the Software as a Service (SaaS) applications portfolio. We call this PaaS4SaaS.

The central part of my charter is to drive an OAUX PaaS4SaaS strategy that resonates with the business needs of the Oracle PartnerNetwork (OPN) and our own sales enablement worldwide, but with the EMEA region as focus.

We have a great team that delivers Oracle PaaS and SaaS enablement and direct deal support, scaling our outreach message and running events so that the proven resources to win more business get into the hands of our partners and our sales teams.

Rapid Development Kit available for PaaS4SaaS

The OAUX team PaaS4SaaS enablement is based on a rapid development kit (RDK) strategy of simple development, design, and business materials. After a few hours, partners walk away from one of our events with Cloud solutions they can sell to customers.

Let me explain more broadly why our PaaS4SaaS approach is a partner differentiator and a competitive must-have, and about how you can be in on the action!

RDK simplified UI deployed to Oracle Java Cloud Service - SaaS Extension live!

During the event in Italy, I deployed live a tablet-first Oracle Applications Cloud simplified UI from the RDK to the Oracle Java Cloud Service - SaaS Extension (JCS-SX), demonstrating that our apps are not only simple to use, but easy to build, and therefore easy for partners to sell.

Make no mistake; PaaS4SaaS is the partner differentiator when it comes to competing in the cloud. Our enablement means partners can:  

  • Build Oracle Applications Cloud simplified UIs productively using Oracle PaaS and SaaS.
  • Offer customization and integration confidence to customers in the cloud: they’ll get the same great user experience that Oracle delivers out of the box.
  • Identify new reusable business opportunities in the cloud and win more deals.
  • Accelerate innovation and SaaS adoption and increase the range of value-add PaaS solutions offered to customers.
  • Sharpen sales and consulting strategies using the user experience message, and take your position in the partner world to a new level.

But don’t just take it from me, check out the wisdom of the cloud, and what our partners, the press, and Oracle’s leadership team have to say about PaaS and SaaS:  

Here are the partner requirements to start that conversation with you about OAUX enablement: 

  • Do you have use cases for PaaS and the Oracle Applications Cloud? 
  • Do you want user experience (UX) as the partner differentiator? 
  • Are you an Oracle Applications Cloud (ERP, HCM, Sales) partner who wants to lead and influence
  • Do you have Oracle ADF, Oracle Fusion Middleware, SOA, Cloud or other development skills in-house or by way of an alliance? 
  • Are you willing to participate jointly in Oracle outreach and communications about your enablement and the outcome? 

So, if you want what other partners in EMEA and the U.S. have already experienced, and you tick all the requirements boxes, get in touch with me.

For more information on our PaaS4SaaS enablement, check out these links:  

Monday Apr 27, 2015

Interested in Lift-Off for Your Cloud Business?

Julian Orr (@Orr_UX), Senior Usability Engineer in the Oracle Applications User Experience Communications and Outreach team reflects on the OAUG Collaborate 15 conference.

Much like the very real sand cloud that enveloped Las Vegas during this year’s OAUG Collaborate 15, the conference itself is getting drawn deeper into the Oracle Cloud, as more Oracle applications lift off and soar towards the Oracle Applications Cloud user experience and look and feel.

I co-presented three sessions with Oracle Cloud Applications partners at the conference. All three sessions focused on how to extend and complement the functionality of the Oracle Applications Cloud using a combination of PaaS for SaaS (or PaaS4SaaS as we call it). Common themes included:

  • PaaS is an agile, effective means used to extend SaaS cloud applications as proven by our partners.
  • Oracle PaaS is not just used to extend SaaS functionality, but it’s also used to extend the user experience benefits of the Oracle Applications Cloud simplified UI to your users.
  • Applying best practices helps users reap the many benefits of the simplified user experience.

In the Oracle Fusion Middleware for the Cloud panel session, Sandeep Banerjie, Senior Director, Oracle Product Management, did a great job of setting the table with comprehensive coverage about Oracle Cloud current and future offerings.

Julian Orr, and Basheer Khan at the Oracle Fusion Middleware for the Cloud panel

(L-R) Sandeep Banerjie, Julian Orr, and Basheer Khan at the Oracle Fusion Middleware for the Cloud panel [Photo by Natasha K. Rogers (@NatashaKotovsky)]

I used my time to describe how the Oracle Applications User Experience team worked with Basheer Khan, (@bkhan) CEO of Knex Technology and OAUX Speaker, and its customers in an intensive onsite design workshop to rapidly develop a simplified approach for accurately assigning a constantly changing cadre of new hires to project resources to enable accurate management and accounting. Basheer followed my coverage of the simplified design process with a live demo the PaaS application that we co-designed.

The panel was well received, with a few nods for involvement of end users in the design process and demonstrated success in PaaS rapid development. The majority of the questions we addressed were focused on cloud security features.

Debra Lilley extols the user experience value of using PaaS for SaaS solutions.

Debra Lilley extols the Oracle Partner business value of using PaaS for SaaS solutions.

In the two sessions about using Oracle PaaS to Extend Oracle Cloud Applications, I joined Debra Lilley (@debralilley), Vice President of Cloud Services at Certus Solutions, Oracle ACE Director, and OAUX Speaker; and Ian Carline, Executive Vice President - Product Development at Certus Solutions, to discuss the design workshop we conducted with Certus to use PaaS to extend the Oracle HCM Cloud cloud functionality.

Debra and Ian did powerful jobs of stressing the absolute need and value of having a consistent user experience across PaaS and SaaS applications. My part of the presentation emphasized how to achieve a simplified user experience by focusing on these three things:

  • Design work: Before coding begins, employ a simplified design process that involves use-case review with end users and user advocates, sketching, and wireframing.

Following the presentation, much of the discussion centered on how to determine which use cases would make prime candidates for PaaS4SaaS projects.

As more partners and customers start designing and building PaaS solutions for the Oracle Applications Cloud SaaS offerings, I expect we will see that questions will begin to focus more and more on user experience. If it is not already, it will become, clear that to differentiate and win business in the cloud partners building and customizing enterprise apps need to compete on user experience as well as functionality. 

Interested in lifting off your business?

Sunday Apr 26, 2015

Book Review with a Real-World Application from a Master | Keeping It Simple, SaaSy

By Floyd Teter, Director, Strategy Group, Oracle Higher Education Practice at Sierra-Cedar, Inc., and guest contributor

Floyd Teter (@fteter), Oracle ACE Director, Oracle Applications User Experience Speaker, ORCLville blogger, and main man behind ”simple is the new cool” shares his thoughts on a book about Lean UX.

A few months back, I received an interesting request from my Oracle Applications User Experience sensei, Ultan O’Broin (Mr. @usableapps). Ultan asked me to read and share opinions on the book Lean UX: Applying Lean Principles to Improve User Experience (Jeff Gothelf with Josh Seiden). I read a few reviews myself and got excited about what Gothelf was trying to do: build a framework for applying Lean principles to user experience (UX) design. I agreed to give it a go.

Lean UX: Applying Lean Principle to Improve User Experience on Amazon

Lean UX: Applying Lean Principles to Improve User Experience by Jeff Gothelf with Josh Seiden

First, let’s be a bit more specific about the book. The intent is not just to apply broad Lean or Agile principles (Gothelf references both, sometimes interchangeably); the real intent is to apply the Scrum methodology to UX. It’s no secret that I’m a bit of a fan and heavily engaged with both Scrum and UX, so I was excited to dive in.

The meat of the book is divided into three sections: Introduction and Principles, Process, and Making It Work. Each section contains multiple chapters.

In the first section, Gothelf lays out the argument for Lean UX: internet-based software distribution, lower barriers to market entry, continuous integration, agile software development, continuous deployment—all activities that put pressure on teams to shorten cycles to release product early and often, critical to meeting the faster innovation cycles in the SaaS and PaaS world.

Gothelf proposes Lean UX as a deeply collaborative and cross-functional method that enables teams to build a shared understanding about UX design by focusing on objective goals rather than being distracted by deliverables and documents. Having presented this argument, Gothelf then discusses the three foundations of Lean UX: design thinking, agile software development, and the Lean Startup method of build-measure-learn feedback loops, originally founded by Eric Ries.

Design thinking, as defined by design firm IDEO CEO and president Tim Brown, is “innovation powered by . . . direct observation of what people want and need in their lives and what they like or dislike about the way particular products are made, packaged, marketed, sold and supported . . . a discipline that uses the designer’s sensibility and methods to match people’s needs with what is technologically feasible and what a viable business strategy can convert into customer value and market opportunity.” That’s a real mouthful, but it comes down to designing elegant and simple solutions that people will want to use.

Gothelf defines Agile methods by reviewing the Agile core values and utilizing Scrum to apply these core values. This is not new, but it was good to see Gothelf sign up for using Scrum in UX design. Makes sense.

Finally, Gothelf promotes build-measure-feedback loops. I’m still mostly onboard here, although my preferred viewpoint is a build-observe-learn approach (with observe being mostly watching and listening).

Throughout Part I, which is really a discussion of principles and theory, I’m thinking Gothelf could be my twin brother from a different mother. We’re both singing off the same sheet of music. Part II does seem to be more of a “difficult second album” though.

In Part II, Gothelf applies the principles discussed in Part I, a journey where the metaphorical wheels begin to come off the tour bus. Lean UX relies heavily on written deliverables and formal structure for starting up a UX design effort:

  • A hypothesis statement, with assumptions, hypotheses, outcomes, personas, and features 
  • A problem statement, with product and/or system goals, problem description, and a description of an explicit request for improvement that doesn’t dictate a specific solution 
  • A business assumptions worksheet, including prioritized assumptions 
  • A recommendation for written subhypotheses 
  • A written declaration of metrics to be used along with current state of each metric 
  • A written list of features matched to groups of user personas 

After we’re done with writing (he comments “finally!”), Gothelf proceeds to lay out some pretty formal structure for design studio sessions, including time-boxing presentation and critique, iteration and refinement, and team idea generation. Gothelf also argues for creating a style guide prior to design (as opposed to building concurrently as you progress and learn).

This is the point where Lean UX stopped making complete sense in my world. Agile and Scrum make a point of minimizing written deliverables, especially anything that might be a barrier to getting started with the actual design and build work; the idea being the sooner you get into feedback loops, the quicker you’ll deliver a product of outstanding quality. Gothelf acknowledges this in Part I, yet his recommended process is based on the opposite. Gothelf continues with the formality and structure throughout Parts II and III.

I’m now hard-wired against formality in development; software development cycles in the cloud almost demand that. Partners and developers need to create real solutions fast—formality presents the risk of getting wrapped up in management processes that distract from the essential tasks required to design, innovate and build rapidly.

A final point of contention for me comes with how feedback loops are addressed. These loops are mentioned a founding principle of Lean UX in Part I, yet there is almost no discussion of how to leverage their value (by observing and learning). How do you elicit feedback? How is feedback filtered for relevance and priority? What techniques are used to assure the user that he/she was heard . . . which, in turn, elicits even more feedback. Discussion? Tips? Techniques? Zip. Zero. Bupkis. Notta. Nothing.

My own applied techniques? I suggest following the discover-design-deploy approach on the Oracle UX Direct website.

Discover-Design-Deploy from Oracle UX Direct

Discover-design-deploy approach from UX Direct

Begin by recording the required features on Scrum story cards, cutting to the essence of what’s important from your discovery stage. I’d then follow the Scrum process for estimating and prioritizing features prior to starting the first design sprint. Now, I’ve tried lots of virtual Scrum boards for geographically-dispersed project teams to keep track of everything, but Trello remains a favorite. Sprint productivity can be further accelerated by use of UX design patterns and guidelines so that developers can focus in on technical areas.


Trello virtual Scrum board

In summary: The book presents great conceptual ideas, but the approach and implementation didn’t rock my world of delivering on enterprise applications UX today. It left me hoping for more.

My point of view would be to stay away from structural overheads and formality, and stay truer to Agile concepts. I’d recommend a mix tape The Elements of Scrum (Chris Sims and Hillary Louise Johnson) and the simple discover-design, and deploy approach to UX on the Usable Apps website.

Splash BI Reports mobile app

Splash BI reports app built using Agile

You’ll quickly build simple, elegant solutions.

Read more Floyd Teter insights on ORCLVille.

Saturday Feb 21, 2015

Oracle PaaS4SaaS UX Enablement with Certus Solutions: Valid Business Proposition

Oracle’s Platform as a Service (PaaS) is a huge opportunity for Oracle partners. Using PaaS4SaaS  for extending the Oracle Applications Cloud and building simplified UI solutions are powerful differentiators combined. Add in user experience (UX), and it's a competitive must-have move for business. The Oracle Applications User Experience (OAUX) communications and outreach team has been on the road enabling partners to make this competitive potential real.

Our first PaaS4SaaS enablement in 2015 was a three-day, hands-on design and development event with Certus Solutions, which was held at the Oracle London City office in the UK.

An awesome range of UX and technology skills from OAUX and partners was brought to bear on realizing a Cloud solution with attendees self-organizing and working seamlessly together in small agile teams.

All the stakeholders work it out. L-R: Caroline Moloney (Certus Solutions), Lancy Silveira (OAUX), Mascha van Oosterhout (eProseed), Julian Orr (OAUX). Background: Debra Lilley (Certus Solutions) and Amit Kumar Bhowmick

All the stakeholders. Certus Solutions, eProseed and OAUX developers and designers collaborate. (L-R) Caroline Moloney (Certus Solutions), Lancy Silveira (OAUX), Mascha van Oosterhout (eProseed), and Julian Orr (OAUX). In the background are Debra Lilley (Certus Solutions) and Amit Kumar Bhowmick (OAUX).

Certus Solutions has partnered with eProseed to accelerate its PaaS offerings for extending the Oracle HCM Cloud and Oracle ERP Cloud, and participants from both companies were at the event*. Facilitated by the OAUX design and development chops, this powerhouse of a team wireframed a great business solution for the Oracle Applications Cloud, built it using the simplified UI RDK, and deployed the result using the Oracle Java Cloud Service SaaS-Extension (JCS-SX) PaaS offering.

Forget everything you knew about enterprise software UI design. Julian Orr (OAUX) keeps it simple.

Keepin' it simple. Julian Orr (OAUX) explains the essence of the simplified UI design. 

The event was a learning experience for all. OAUX got to walk in partner shoes. Certus Solutions and eProseed found out how to identify PaaS4SaaS business opportunities. All experienced the technical side of Oracle ADF-based Oracle Applications Cloud development and PaaS deployment. Such an exchange of empathy meant everyone discovered how to work together.

Demonstrating the straightforward nature of JCS-SX deployment,  Debra Lilley (@debralilley), Vice President of Certus Solutions Cloud Services and OAUX designated speaker, was in the thick of the development action, deploying a prototype to the cloud like a pro while declaring “I'm not technical®” (more details about this will be revealed at a future Oracle event)!

The team working side-by-side: L-R: Bruno Neves Alves (eProseed), Amit Kumar Bhowmick (OAUX), Debra Lilley (Certus Solutions), Lancy Silveira (OAUX), and Lonneke Dikmans (eProseed)

Learning while doing. Agile, activity based work, side-by-side. (L-R) Bruno Neves Alves (eProseed), Amit Kumar Bhowmick (OAUX), Debra Lilley (Certus Solutions), Lancy Silveira (OAUX), and Lonneke Dikmans (eProseed).

The inimitable Debra closed the event, saying how the event moved Certus Solution’s Cloud business to a new high on the capability scale, and provided further vindication of Certus Solutions' business directions, including their strategic partnering with eProseed. You can read more from Debra about the event in her article "Partner Column: Extending Your SaaS Applications with PaaS" on the Oracle Fusion Middleware community blog. 

Reflecting on the event, OAUX felt that the PaaS4SaaS partner enablement strategy based on the simplified UI RDK and Oracle Cloud technology skills is hitting the right mark in the Oracle partner ecosystem. It was validation all around.

If you are a Gold or Platinum Oracle Applications Cloud partner that wants in on our ongoing PaaS and SaaS journey and seeking to validate that decision to take your business to the Cloud and to demonstrate confidence to customers, then reach out to us through the usual channels. 

* You can read about the OAUX eProceed PaaS and Oracle Alta UI enablement event in the Netherlands here

Saturday Feb 07, 2015

Oracle PaaS and UX: Keepin' it <af:simple/> with Oracle Alta UI and eProseed

Empathy, ideation, and enterprise: three principles we keep at the heart of our partner PaaS and SaaS enablement. All three aligned at the Oracle Applications Cloud User Experience PaaS event with eProseed in the Netherlands.


By finding the pulse of real people and the requirement to work flexibly, by exchanging ideas about new ways of working using the cloud, digital technology and autonomous organization, and by agreeing on a design solution that resonated with all; one that could be built in a secure and scalable way using Oracle technology, and making business sense.

The result was the delivery of a powerful experience that Erik Veldhoen (@erikveldhoen), architect of activity-based working, saw as a milestone progression towards innovative business models and how people get things done.

Erik Veldhoen goes into the cloud with glance, scan, commit; seamlessly allied with his vision of using technology as a powerful instrument for people to organize their lives and work in a better, virtual space.

Erik Veldhoen goes into the cloud with the design philosophy of glance, scan, commit; seamlessly melding with his vision of using technology as a powerful instrument for people to organize their lives and work in a better, virtual space.

The cloud has changed everything, and user experience is no exception. Make no mistake; it's “Game Over” for traditional ways of selling software and for people accepting less than compelling user experiences in work. User experience is a competitive must-have, and a capability to deliver a rockin’ UX using PaaS is the partner differentiator.

Julian Orr of OAUX and eProseed UX consultant Mascha Van Oosterhout work together on applying design patterns to wireframes.

Julian Orr of Oracle Applications User Experience (OAUX) and eProseed UX consultant Mascha van Oosterhout work together on applying design patterns to wireframes for maximum productivity and reusability.

OAUX's goal was to enable eProseed to deliver on a business proposition using UX and PaaS. Exact use case details and images of screens cannot be disclosed. But, if you were at this innovative event, held in Oracle Nederland in Utrecht, you’d have witnessed:

  • The awesome eProseed UX design and wireframing enablement; a best practice to communicate design amongst stakeholders, get their agreement, and eliminate surprises later when coding starts.
  • The bringing together of key stakeholders around the use case: partner UX and development teams, customer, customer advocacy, Oracle Nederland technology sales, and the OAUX team.  
  • The rapid building of a simplified user experience that realizes activity-based working, based on glance, scan, commit design philosophy. This enables people to organize, act, and report on their work autonomously and easily.

The vision of Erik Veldhoen’s new way of working virtually using technology and the cloud melding magically with the OAUX design philosophy and strategies of simplicity, mobility, and extensibility.  

eProseed Managing Partner, Luc Bors (@lucb_) with UX Developer Lancy Silveira (@LancyS) showing off Luc’s Oracle Mobile Application Framework Developer Guide (Oracle Press), available now.

eProseed Managing Partner, Luc Bors (@lucb_) with UX Developer Lancy Silveira (@LancyS), showing off Luc’s Oracle Mobile Application Framework Developer Guide (Oracle Press), available now.

  • The application of user experience design patterns to the wireframes created by eProseed. The patterns leverage Oracle ADF components and eProseed now has reusable, common solutions at hand, ready for the next business opportunity. 
  • The deployment of the solution using PaaS. The designing, building and deploying of non-English language UIs is another workshop first. 
eProseed Managing Partner Lonneke Dikmans (@lonnekedikmans) and eProseed SOA developer Thanasis Tegos work through the necessary backend development.
eProseed Managing Partner Lonneke Dikmans (@lonnekedikmans) and eProseed SOA developer Thanasis Tegos work through the SOA backend development together.
  • A display of agile-style development, design iterations, and flexible working over three days. We adopted our own “new way of working", one of minimal management and supervision. Everyone at the event worked together, as one team, self-organizing and staying focused on the end result
That's quite a breadth of activity and achievement. And, if you were there, you’d also have heard words like “vision realized”, “simplicity”, and “audit trail” used together in the room; all music to an enterprise UXer's ears, and an example of how our three outreach principles came to life. 

eProseed Managing Partner, Lonneke Dikmans, tweeted as the event concluded:

VERY cool workshop implementing activity based working #awb using Oracle #ACM Alta UI - ADF and the Oracle #UX design patterns

UX and PaaS is the new cool!

The workshop is part of an ongoing story as  eProseed iterates the design and development and takes things to the next stage in the business cycle.

Stay tuned for more insights from this event but also for coverage of the other recent partner PaaS4SaaS enablement events in the UK and in the U.S.

Are you a Gold or Platinum level partner in the Oracle Applications Cloud business, seeking that UX and PaaS differentiator? Do ideas of empathy, ideation, and enterprise resonate with your organization?

Get in touch.

Saturday Nov 22, 2014

From Coffee Table to Cloud at a Glance: Free Oracle Applications Cloud UX eBook Available

Your free eBook, Oracle Applications Cloud User Experiences: Trends and Strategy, is now available. Go to to register and download the PDF.   

This is a colorful, beautifully illustrated, and simply written document that shows and tells you everything you need to know about the Oracle Applications Cloud user experience. From strategy and design philosophy to current innovation and emergent trends, the Oracle Applications User Experience (OAUX) team has it covered. 

Oracle Applications Cloud User Experiences: Trends and Strategy

Jeremy Ashley (@jrwashley), Oracle Applications User Experience Vice President, tell you just what you need to use that Oracle UX message to increase your cloud business. 

So, what's in it for partners and developers? As you scan through the eBook, you'll discover as innovation and ideation comes to life using Oracle technology toolkit and the guidance shared on the Usable Apps website, the OUAX outreach enables you to build similar awesome cloud user experiences. You can use the eBook to confidently explain key cloud UX concepts to your customers and to jointly inspire new business ideas and solutions.

And hey, it's a great resource to share with anyone interested in design, technology, and building things with a user experience too!

Extending the User Interface

We enable business users and developers to build and tailor simplified user experiences for the Oracle Applications Cloud productively, in ways that make sense for their customers.

The Cloud is Our Platform

The cloud is our platform. You can also design optimized, contextual user experiences easily, using familiar, core elements across experiences. 

Watch out for more eBooks from OAUX. Stay tuned to the usual channels.

For now, enjoy! 

Friday Nov 14, 2014

Today, We Are All Partners: Oracle UX Design Lab for PaaS

To ideate with our partners to create user experience (UX) enablement that delivers, we first empathize with how partner development teams go about their business. By understanding their world, we can rock it.

The Oracle Applications User Experience (OAUX) Communications and Outreach team has just executed on a very successful internal event called the UX Design Lab for PaaS. The event's attendees adopted the role of partners delivering typical simplified UI (SUI) SaaS solutions using PaaS.

PaaS4SaaS event banner

This new kind of event used a new visual style agenda designed by the team.

We’ve got that partner message cloud and clear: SUI and PaaS are differentiators. And, we know how the cloud has changed everything, including user experience (UX). Partners need to build UX solutions in the cloud, quickly and easily, to meet those ever-demanding customer expectations.

Sticky notes to UX science: Baked-in developer enablement

User experience is baked into the simplicity of our enablement for busy partner developers.

So, a group of our own software architects, UX designers, Oracle ADF developers, platform experts, and other partner enablers, took typical PaaS and SaaS use cases and designed and built solutions using our Simplified UI Rapid Development Kit (based on Oracle ADF). They then deployed their applications using the Oracle Java Cloud platform services.

PaaS4SaaS use cases from paper to cloud explored

From paper to cloud. The event tested the PaaS4SaaS process from “All I want to do is... ” use cases to more complex solutions for Oracle Sales, HCM, ERP Cloud, and more.

This was a strategic event with Jeremy Ashley (@jrwashley), Vice President of OAUX as executive sponsor. Furthermore, 20% of attendees had “Vice President” (or higher) in their titles reflecting the importance that Oracle puts on this kind of partner enablement. What’s more, they got down to business with the design and the development tools too.

Karen Scipi, Jeremy Ashley, and Anthony S Lai explore the Ring

Jeremy Ashley (center) explores gesture-based interactions with Karen Scipi (@karenscipi) (left) and Anthony Lai (@anthonyslai) (right) during the event.

Our next step is to evaluate our experience and validate the outcome of the event with partners themselves. We're fine-tuning our partner communications and outreach with more awesome PaaS4SaaS resources, already proven for developers and ready to win business.

The occasion was an opportunity to try out ways of organizing partner events, so we added fitness and wellness breaks, fun activities, and tailored the event to reflect the diversity of the tech community.

David Haimes and Misha Vaughan in the minutetowinit challenge facilitated by Brandon of Reach Fitness

Minute-To-Win-It. Attendee wellness and engagement was one focus of the event. David Haimes (@dhaimes) and Misha Vaughan (@mishavaughan) display their dexterity with all matters cloud, facilitated by the Oracle HQ Reach Fitness team.

We also looked at ways of communicating UX in a simple, effective way, one that resonates with busy developers, such as using a Jobs To Be Done framework applied to agile simplified UI user requirements gathering and wireframing.

Julian Orr and Ultan O'Broin and the Jobs To Be Done Approach

Julian Orr (left) and Ultan Ó Broin (@ultan) fronting the #JTBD approach.

As this was an internal event, I can’t disclose use case details, of course. But, I will reveal that we are soon hosting one partner onsite for high-touch simplified UI design and development best practices to add to their existing Oracle ADF and Oracle Fusion Middleware knowledge. We'll fast-track that partner to rapidly build a solution that will grow their cloud business and add real value to the Oracle Applications Cloud partner ecosystem.

You could be the next partner. So, if you are an eager partner in North America or EMEA and have compelling simplified UI Oracle Applications Cloud use cases that fit the PaaS model, reach out to us through the usual channels.

More pictures of the event are available on the Usable Apps Instagram account and Twitter account timeline.

Thursday Apr 17, 2014

Twilio: Democratizing Communications to Build a Better User Experience in the Oracle Cloud

Oracle has a powerful partner ecosystem in the Oracle Cloud, adding value to our applications in many areas. Enabling partners to integrate with our cloud applications is key to Oracle’s “Extending SaaS through PaaS” approach. Sharing our expertise with partners, which helps them to productively build a great user experience (UX), is a major drive of Oracle Applications User Experience (OAUX) outreach.

One of the latest additions to the Oracle PartnerNetwork  is the very cool and happening Twilio. Followers of the AppsLab know the OAUX team loves exploring the UX possibilities of Twilio-based voice and SMS integrations. I took a trip to Twilio's San Francisco HQ to ask David Wacker (@dlwacker) of Twilio Channel Sales and Partnerships to find out more about the whys and hows of integrating in the cloud and simplifying user experience...

Being in the cloud offers the potential to make a major difference with a superior UX. The days of cumbersome, on-premise installations and horrible UX are gone. Now scalable, cloud-based applications, customizable and reflecting each customer’s business, are changing the UX across datacenter management, CRM, marketing automation, and ERP, all driven through how we power communications.

Twilio is a cloud-based communications platform that offers a powerful, open API for building communications applications, what Twilio refers to as "democratizing access" to communication in a traditionally complex and expensive world of telephony.

Using Twilio, developers can easily access the means to create robust communications integrations, fundamentally changing the UX landscape for applications users in the cloud. Twilio’s open API framework means developers can utilize prebuilt solutions in the Oracle Marketing Cloud, Oracle Service Cloud, and Oracle Sales Cloud. Developers can build such UX integrations productively, without the cost and effort normally associated with such projects.

David pointed out a few ways how Twilio enhanced the user experience for Oracle application users, such as the Oracle Marketing Cloud, Oracle Service Cloud, and Oracle Sales Cloud.

Twilio’s seamless integration to the Oracle Marketing Cloud (Eloqua) means that users can just drag and drop the Twilio Cloud Connector onto a marketing campaign canvas to provide for outbound SMS, MMS (multimedia messaging), and voice calls. This delivers a great multichannel user experience, such as for mobile marketing campaigns with pictures or QR coupon codes.

Twilio Cloud Connector

Dragging the Twilio Cloud Connector onto a campaign canvas easily adds Twilio SMS, MMS, and voice to marketing campaigns.

Twilio's embedding of SMS and voice capabilities right into the Oracle Service Cloud (RightNow) means a superior customer experience built in a scalable, flexible way. A service agent can use click-to-call to phone an end customer, automatically creating the event on their system and then recording the call, for example. An SMS capability can also enable customers to chat with service agents using SMS on their phones instead of web chat, if preferred, and more.

Twilio Click-to-Call

Click-to-call for customer engagement, which allows customers to call inbound more effectively.

Twilio's integration into the Oracle Sales Cloud, drives efficiency by simplifying the UX. Twilio uses the Oracle Sales Cloud native CTI toolbar to track and record phone calls, allowing for seamless conference calls, and all integrated to drive sales productivity. For example, a sales rep can use Twilio’s click-to-call to contact opportunities, automated dialing, or conference line bridges powered by Twilio, creating events and logging activities easily within the Oracle Sales Cloud.

Twilio integrated with Oracle Sales Cloud

Computer Telephony Integration (CTI) toolbar for easy access to inbound and outbound dialing in Oracle Sales Cloud powered by Twilio.

David tells me that “Twilio’s integration possibilities are endless. That's the best part about working with developers in the Twilio and Oracle communities; finding new ways to solve user problems, unconstrained by technology or traditional project limitations. I’m excited to explore new and unique ways that the Oracle developer community and Twilio can change the UX landscape in the Oracle Cloud.”

Those are some great UX insights from David, and there are more to come. The OAUX team will be working with Twilio over the coming months, so stay tuned to your usual outreach and communications channels for news and events.

Twilio is also exhibiting at, and sponsoring, Oracle CloudWorld in Chicago on Thursday, April 17, 2014. Stop by the Twilio booth to learn more (or to just say, Hi!), and give the Usable Apps blog a shout-out.


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