By Ultan O'Broin-Oracle on Dec 15, 2013
Check out this great video of Oracle Sales Consultant and UX Sales Ambassador Michael Klein interviewing Uma Welingkar of the Siebel product team. Usable Apps previously chatted with Uma about the Siebel Open UI and the free resources available to implementors and builders to make the UX go further, so we were keen to know more...
This video update, made at Oracle OpenWorld 2013, explains new Siebel functionality for different roles and devices, enabling customers to offer an optimal UX for their users, one that's demanded by today's CRM users, and providing even more return on investment for Siebel customers.
Special mention is made of disconnected offering for pharma sales reps and field service engineers, citizen self-service, revamp of customer dashboards, and lots more. Whether its sales or service, as Uma says, UX is about listening to customers's stories at events like OOW13 and through customer panels and presentations and then responding with specific applications to their needs. A nice shout out for how wireframes as part of this process is there too. Customers and partners take note!