Thursday Dec 19, 2013

Oracle Social Network: Collaboration and Productivity Enabled with Oracle Cloud Services

Julien Laforêt (@julienlaforet), Procurement and Financials Sales Consultant, Oracle Social Network Business Leader, and User Experience Sales Ambassador, tells us why social network integration with enterprise applications is revolutionizing business communications and how Oracle customers and partners can collaborate efficiently using Oracle Social Network Cloud Service.

Millions of people (about one in seven worldwide) today are connecting using social media. The world of business has joined the trend and is now taking advantage of these same collaborative technologies. Enterprises now use Facebook, Twitter, LinkedIn, and other social media applications externally to share knowledge about their products and services; to create user or customer communities; to communicate about events; to inform the market of product offerings; to respond to customer requests and issues; to find opportunities, influencers, new employees; and much more...

But what about social collaboration inside the enterprise?

Prior to the advent of social media, enterprises have been limited to email and meetings as a means of collaboration—tools that some have found are not always the most efficient means of communication. Take for instance this YouTube video that shows an actual collaboration business case that an enterprise “managed” using email. I had to laugh at the complexity and frustration that resulted! But such inefficiency—an email tree that involved 61 exchanges to arrive at a single decision—is no laughing matter for businesses whose priority is to increase productivity.

More and more companies are exploring enterprise social networks as an alternative and more productive means of collaboration. And the enterprise applications market is responding to this interest by delivering modern technology solutions that users are already familiar with from the consumer world.

But to bring about a return on investment, when we talk collaboration inside the enterprise, we must link it to enterprise requirements and goals. That means not just connecting people in the enterprise, but also connecting them in a secure environment with all of their business transactions, data objects, and daily tasks. For example, we might use social media to enable collaboration when working to resolve invoice discrepancies that require justifications, when negotiating or awarding contracts, when collecting information on suppliers, or when involving multiple stakeholders at different levels of authority or expertise in an approval process or transactions of common interest.

Oracle Cloud Services recognizes the value of social networking collaboration applications in the enterprise environment and has introduced Oracle Social Network—a powerful, yet intuitive application. Whether your employees use Oracle Human Capital Management, Sales, Marketing, Financials, Procurement, Projects, or other applications, Oracle Social Network provides a means of collaboration that seamlessly integrates business task flows and objects.

Oracle Social Network also provides users with the flexibility to match their preferred way of working: they can collaborate from anywhere at any time and on any device—from tablet to smart phone—using any modern web browser, or Microsoft Outlook. The result is optimal business efficiency through employee participation, sharing, and streamlined communication around tasks and objects.

Collaboration in action with Oracle Social Network: auction creation

In this example, we see how, directly from an auction, a buyer, Calvin Roth, has started a conversation so that the key stakeholders can review the contract terms and propose any amendments. See how Roger Bolton, responsible for final execution of the contract, is kept informed centrally, while other employees without access to the auction itself can still see important information about it and can collaborate on establishing a new contract template.

Shared auction in Oracle Social Network

Auction collaboration in Oracle Social Network.

Stakeholders securely collaborate on the auction document using Oracle Social Network

Stakeholders securely collaborate on the auction document using Oracle Social Network.

Directly in the document, employees can collaborate on and annotate any part of the document with their review comments:

Annotating a document with review comments.

Annotating a document with review comments. Microsoft Word, Excel, PowerPoint, Adobe PDF, and so on formats can be attached to the conversation.

The document remains attached to the auction using an Oracle Social Network conversation, which conversation members can access securely and contribute to at any time. The beauty of Oracle Social Network is if newcomers are added as contributors to the conversation, they will see all the historical conversations and work already completed by their peers.

And your company? 

Think about how your company might manage this kind of negotiation today. Visualize the number of email exchanges, the effort required to orient everyone involved in the process, and the challenges of tracking transaction progress and history.

If thinking about that makes you feel anxious about lost productivity today, then imagine how frustrated you will feel tomorrow, learning that your competitors are using collaboration tools to effectively link their employees, transactions, and business data in one seamless, productive user experience!

But don’t lose heart. Oracle Social Network Cloud Services provides a solution that enables collaboration inside your company. So those using this application can sleep better tonight knowing that their businesses are communicating efficiently—bringing the right people together to collaborate on tasks and to provide the right answers at the right time.☺

Julien is one of our latest User Experience Sales Ambassadors. You can find out more about the SAMBA program on the Oracle Applications Blog

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