By Ultan O'Broin-Oracle on Dec 07, 2013
Just back from Manchester, in the UK, where the Oracle Applications User Experience (UX) team (with Oracle Worldwide Alliances and Channels) held an outreach and communications event for Oracle PartnerNetwork members, this one aimed at applications pre-sale teams.
These events are all about sharing the UX message, partner learning, and an opportunity for networking and relationship building. But, they're a two-way exercise. Applications UX get to understand local market requirements and to respond with the right message and resources for customers and partners. Attendees tell it to us straight about how to make sales deals happen, and the insight we get from pitch-back sessions where attendees use those UX messages as part of their own sales stories is invaluable.
Our latest UX Sales Ambassador Julien Laforêt (@julienlaforet) of Oracle France pitches a compelling social integration message to an engaged audience. Sold!
Learning and Listening
In Manchester, attendees learned the UX fundamentals of our Cloud applications, how to communicate the business benefits of our UX science, and identify enduring return on investment for customers. For example, one big win is the simplicity with which our Oracle Sales Cloud and Oracle HCM Cloud simplified UI applications (available now in Release 7) can not only be used out of the box without training, but easily customized and extended using composers to meet customer business requirements, too. It’s simple to build on that great UX, without needing a major IT project.
The Applications UX team were listening. We heard how important social network integration is to applications customers, the must-haves for ease of use and tailoring, how regional customers must have those localizations to do business, PaaS partner applications integration drivers, the enablement of continued ROI for coexisting applications, the need to address productivity needs of heads-down workers, getting that UX message out to Oracle Forms customers, meeting public sector procurement requirements, and more. Mobile apps were a very hot topic too, and our demoing of two Oracle apps (Oracle E-Business Suite and Oracle Cloud Applications) live and showing off the latest mobile toolkit wiki of Oracle Mobile Application Development Framework (ADF) components and UX design patterns hit the target.
Applications UX showed and shared demos for applications desktop and mobile UIs, all built using UX design patterns and Oracle ADF, and delivered the latest info on the Simplified UI Release 7 applications and how to use composers to extend those applications. We also revealed emerging innovations and business cases, demoing wearables, for example. The CRM Google Glass app was a big hit!
Noel Portugal (@noelportugal) demonstrates a CRM app live on Google Glass.
So, customers, developers, customers, are you preparing to join us in 2014? Watch out for more enablement events coming to your country or region next year. Stay tuned to the Voice of User Experience (VOX) blog and to @usableapps on Twitter for the latest details.
See you signed up for one of our communications and outreach events in 2014!