By Ultan O'Broin-Oracle on Jan 07, 2015
By Joe Dumas, Oracle Applications User Experience
When you blog, are you reaching the right audience? Is blogging an effective way to spread your message? These are some of the questions that the Oracle Applications User Experience (OAUX) Communications and Outreach team asked me to help answer.
The team made the Simplified User Experience Design Patterns for the Oracle Applications Cloud Service eBook available for free on the web. They announced its availability on the Usable Apps blog.
Simplified User Experience Design Patterns for the Oracle Applications Cloud Service eBook in use.
The eBook contains user experience design guidance and examples for building the Oracle Applications Cloud simplified UI. The target audience was developers building applications with Oracle ADF in the Oracle Java Cloud Service. To download the eBook (in a tablet-friendly format of choice), developers registered their name and email address on the eBook landing page.
To gather the information for analysis, I created a short online survey of questions and, using that database of thousands of email addresses, invited those registered users to complete the survey, without either obligation or incentive.
However, when I tabulated the survey results, more than half of the respondents had found out about the eBook from the blog.
Furthermore, I found that of those who used the book extensively, some 70% said they had first heard about it from the blog.
I also found that the survey respondents were mostly the very people for whom the book was intended. 70% of respondents made user interface design decisions for applications development teams, and all either worked for Oracle Partners or were applications development consultants for Oracle products.
I’ll explore in a further blog article about what parts of the eBook developers found most useful and other insights. But, as a taster, I can let you know now about receiving positive comments again and again about developers being “thrilled” with the content.
In these days of pervasive social media and other communications channels and a debate about the effectiveness of different online platforms, these findings show that blogs are indeed an effective way to reach out to a target audience, especially one committed to finding ways to work faster and smarter.
Do you communicate with developers or other information technology professionals using a blog? How often do you blog, and why? Share your experience in the comments.