By Ultan O'Broin-Oracle on Aug 22, 2015
The team carries the message: Passion and enthusiasm for UX. In style.
The event was for local customers and partners to find out more about the Oracle Applications Cloud UX strategy, to see and hear how we innovate with UX, and to explore the Oracle Applications Cloud in a personal, hands-on way. I was honored to kick off the proceedings, being keen to gauge the local market reaction to the cloud and innovation, and to answer any questions.
Look mum, no UI! But there's still a UX! IoT and web services are part of our Cloud UX story.
An eager and curious audience in Bucharest's Metropolis Centre was treated to an immersive UX show about strategy, science, and storytelling: What's UX? What does UX mean for users and the business? Simplicity, Mobility, Extensibility, Glance, Scan, Commit, the Oracle Cloud as platform, wearables, IoT and web services, and PaaS4SaaS, it was all covered.
The Oracle EPC team was the real enablers. Upstairs in the very funky Readers Café, these UX ambassadors brought the Oracle Applications Cloud UX message to life for customers in style, demoing "by walking around", and staffing stations for deeper discussions about the Oracle HCM Cloud, Oracle Sales Cloud, Oracle ERP Cloud, and PaaS4SaaS.
The new wearables: Simplicity, Mobility, Extensibility.
The Oracle EPC team let the UX do the talking by putting the Oracle Applications Cloud into the hands of customers, answering any questions as users enthusiastically swiped and tapped on Apple iPads to explore for themselves.
Oracle Applications Cloud UX orchestration: Music to customer and partner ears.
Later, I was given a walking and video tour of the Oracle EPC operation in the fab Oracle building in Bucharest, co-ordinated by Oracle HCM Cloud and UX champ Vlad Babu (@vladbabu). I learned about the central work that EPC do so passionately across EMEA and APAC in providing content, context, and services to enable the Oracle sales effort: bid management, cloud and technology learning, making web solutions, demos and POC creation, video storytelling, rainmaking with insight, building mobile and PaaS4SaaS integration demos, and more.
I was blown away. To echo Oracle CEO Mark Hurd's (@markvhurd) words, "I didn’t know you did that. I didn’t know you had that."
I do now. And so do our customers.
Our Commitment to UX
Be clear about what this event meant: It's a practical demonstration of Oracle's tremendous investment in user experience with great design, people, and technology and a testament to global success through bringing it all together. It's a clear message about the UX team's commitment to putting boots on the ground in EMEA, and other regions to listen, watch, and enable. That's why I'm here in EMEA.
UX is about listening to customers, partners, and users. It's about empathy. It's about being there.
The Bucharest event is just the beginning of great things to come and even greater things to happen for Oracle Applications Cloud customers and partners in EMEA and APAC. I'll be back. See you soon!
If you missed the event, check out our free Oracle Applications Cloud UX eBook, and find out how you can participate in the Oracle Cloud UX and future events in your area from the Usable Apps website. Keep up to date by following along on Twitter (@usableapps).
Thanks to Vlad Babu and Monica Costea for making it all happen, the co-ordination skills of the Oracle Applications UX team in the U.S., to Oracle EPC management for their support, and to Marcel Comendant for the images used on this page and on Twitter.
The Romanian magazine Cariere also has coverage of the event (in Romanian): Şi tu foloseşti Cloud-ul, doar că nu ştii (Google Translate provides a decent gist translation of the article).