By Karen Scipi on Jul 07, 2014
By Georgia Price and Karen Scipi
Think about the software applications you like most. Why do you like them? How do they make you feel? What is your experience like when you use them? The most successful user interfaces—those that delight users—focus equally on the intersection of visual, interaction, and language design.
Visual and interaction design get a lot of play in the enterprise software development environment. Yet language design directly impacts a user’s ability to complete tasks. The use and arrangement of general words, specialized terms, and phrases on the UI promote a naturally conversational voice and tone and inform and induce user actions.
Simply put, the words, terms, and phrases that we promote on a UI either facilitate or hinder the user experience and either delight or frustrate the user.
As Oracle Applications User Experience language designers, we took this message on the road last month as featured speakers at the Society for Technical Communications Summit, where we presented two papers: Designing Effective User Interface Content and The Unadorned Truth About Terminology Management: Initiatives, Practices, and Melodrama.
If attendance is any indication, our message resonated with many. More than 115 people gathered to hear us talk about how designing language for the UI is just as important when building effective, simplified user experiences as creating the right interactions and choosing the right images, icons, colors, and fonts. Dozens lined up after our talks to ask questions and to learn more, making us realize that many others who build software applications are also grappling with how to design language to enable more simplified user experiences.
Perhaps we can pique your interest! Over the coming weeks, we'll share our thoughts and experiences on language design. Stay tuned to the Usable Apps blog to learn more about what language design is and how we use words, terms, and phrases, as well as voice and tone, to help build simplified user experiences and easy-to-understand UIs.