Sunday Apr 26, 2015

Book Review with a Real-World Application from a Master | Keeping It Simple, SaaSy

By Floyd Teter, Director, Strategy Group, Oracle Higher Education Practice at Sierra-Cedar, Inc., and guest contributor

Floyd Teter (@fteter), Oracle ACE Director, Oracle Applications User Experience Speaker, ORCLville blogger, and main man behind ”simple is the new cool” shares his thoughts on a book about Lean UX.

A few months back, I received an interesting request from my Oracle Applications User Experience sensei, Ultan O’Broin (Mr. @usableapps). Ultan asked me to read and share opinions on the book Lean UX: Applying Lean Principles to Improve User Experience (Jeff Gothelf with Josh Seiden). I read a few reviews myself and got excited about what Gothelf was trying to do: build a framework for applying Lean principles to user experience (UX) design. I agreed to give it a go.

Lean UX: Applying Lean Principle to Improve User Experience on Amazon

Lean UX: Applying Lean Principles to Improve User Experience by Jeff Gothelf with Josh Seiden

First, let’s be a bit more specific about the book. The intent is not just to apply broad Lean or Agile principles (Gothelf references both, sometimes interchangeably); the real intent is to apply the Scrum methodology to UX. It’s no secret that I’m a bit of a fan and heavily engaged with both Scrum and UX, so I was excited to dive in.

The meat of the book is divided into three sections: Introduction and Principles, Process, and Making It Work. Each section contains multiple chapters.

In the first section, Gothelf lays out the argument for Lean UX: internet-based software distribution, lower barriers to market entry, continuous integration, agile software development, continuous deployment—all activities that put pressure on teams to shorten cycles to release product early and often, critical to meeting the faster innovation cycles in the SaaS and PaaS world.

Gothelf proposes Lean UX as a deeply collaborative and cross-functional method that enables teams to build a shared understanding about UX design by focusing on objective goals rather than being distracted by deliverables and documents. Having presented this argument, Gothelf then discusses the three foundations of Lean UX: design thinking, agile software development, and the Lean Startup method of build-measure-learn feedback loops, originally founded by Eric Ries.

Design thinking, as defined by design firm IDEO CEO and president Tim Brown, is “innovation powered by . . . direct observation of what people want and need in their lives and what they like or dislike about the way particular products are made, packaged, marketed, sold and supported . . . a discipline that uses the designer’s sensibility and methods to match people’s needs with what is technologically feasible and what a viable business strategy can convert into customer value and market opportunity.” That’s a real mouthful, but it comes down to designing elegant and simple solutions that people will want to use.

Gothelf defines Agile methods by reviewing the Agile core values and utilizing Scrum to apply these core values. This is not new, but it was good to see Gothelf sign up for using Scrum in UX design. Makes sense.

Finally, Gothelf promotes build-measure-feedback loops. I’m still mostly onboard here, although my preferred viewpoint is a build-observe-learn approach (with observe being mostly watching and listening).

Throughout Part I, which is really a discussion of principles and theory, I’m thinking Gothelf could be my twin brother from a different mother. We’re both singing off the same sheet of music. Part II does seem to be more of a “difficult second album” though.

In Part II, Gothelf applies the principles discussed in Part I, a journey where the metaphorical wheels begin to come off the tour bus. Lean UX relies heavily on written deliverables and formal structure for starting up a UX design effort:

  • A hypothesis statement, with assumptions, hypotheses, outcomes, personas, and features 
  • A problem statement, with product and/or system goals, problem description, and a description of an explicit request for improvement that doesn’t dictate a specific solution 
  • A business assumptions worksheet, including prioritized assumptions 
  • A recommendation for written subhypotheses 
  • A written declaration of metrics to be used along with current state of each metric 
  • A written list of features matched to groups of user personas 

After we’re done with writing (he comments “finally!”), Gothelf proceeds to lay out some pretty formal structure for design studio sessions, including time-boxing presentation and critique, iteration and refinement, and team idea generation. Gothelf also argues for creating a style guide prior to design (as opposed to building concurrently as you progress and learn).

This is the point where Lean UX stopped making complete sense in my world. Agile and Scrum make a point of minimizing written deliverables, especially anything that might be a barrier to getting started with the actual design and build work; the idea being the sooner you get into feedback loops, the quicker you’ll deliver a product of outstanding quality. Gothelf acknowledges this in Part I, yet his recommended process is based on the opposite. Gothelf continues with the formality and structure throughout Parts II and III.

I’m now hard-wired against formality in development; software development cycles in the cloud almost demand that. Partners and developers need to create real solutions fast—formality presents the risk of getting wrapped up in management processes that distract from the essential tasks required to design, innovate and build rapidly.

A final point of contention for me comes with how feedback loops are addressed. These loops are mentioned a founding principle of Lean UX in Part I, yet there is almost no discussion of how to leverage their value (by observing and learning). How do you elicit feedback? How is feedback filtered for relevance and priority? What techniques are used to assure the user that he/she was heard . . . which, in turn, elicits even more feedback. Discussion? Tips? Techniques? Zip. Zero. Bupkis. Notta. Nothing.

My own applied techniques? I suggest following the discover-design-deploy approach on the Oracle UX Direct website.

Discover-Design-Deploy from Oracle UX Direct

Discover-design-deploy approach from UX Direct

Begin by recording the required features on Scrum story cards, cutting to the essence of what’s important from your discovery stage. I’d then follow the Scrum process for estimating and prioritizing features prior to starting the first design sprint. Now, I’ve tried lots of virtual Scrum boards for geographically-dispersed project teams to keep track of everything, but Trello remains a favorite. Sprint productivity can be further accelerated by use of UX design patterns and guidelines so that developers can focus in on technical areas.


Trello virtual Scrum board

In summary: The book presents great conceptual ideas, but the approach and implementation didn’t rock my world of delivering on enterprise applications UX today. It left me hoping for more.

My point of view would be to stay away from structural overheads and formality, and stay truer to Agile concepts. I’d recommend a mix tape The Elements of Scrum (Chris Sims and Hillary Louise Johnson) and the simple discover-design, and deploy approach to UX on the Usable Apps website.

Splash BI Reports mobile app

Splash BI reports app built using Agile

You’ll quickly build simple, elegant solutions.

Read more Floyd Teter insights on ORCLVille.

Sunday Apr 19, 2015

Oracle HCM Cloud and the iGeneration: Not Your Parents’ Applications

Harder Than You Think” is one awesome rap anthem by Public Enemy (I’ve always suspected Flavor Flav was a wearable technology innovator with that clock).

There’s a particular line in the song that resonates soundly with the Oracle Applications User Experience (OAUX) capacity for empathy: to "bear witness". Witness to real people doing real tasks in real places. I used the line to open my session on Future User Experience (UX) at the Oracle HCM Day 2015 at Oracle Nederland in Utrecht.

Public Enemy: Harder Than You Think (Click to play)

Public Enemy: Harder Than You Think 

UX is harder than you think too, but our job is to make things easy for Oracle Applications Cloud users by simplifying things; hiding the complexity of technology and making convoluted business processes fade away.

The theme of HCM Day was the iGeneration: those technology-versed young adults about to enter the workforce with expectations and attitudes about job permanence and how talent is recruited and managed that have shattered the employment model status quo. So, to explain the OAUX fit with their world, I jumped right into Oracle co-CEO Mark Hurd’s “Welcome to Nobody Cares” HCM World keynote, research and insights into younger generations' use of technology, how work apps are more than a pretty face; and then in to Oracle HCM Cloud, stealing a line from U2 about everything you know (about enterprise software) being wrong, along the way.

The Oracle Applications Cloud UX message for the iGeneration can be summed up as:

  1. We care. Winning in HCM is strategic for Oracle.
  2. This is not your parent’s software (Not that they wanted crapplications, either).
  3. Tech-savvy people need tech-savvy workplaces.
  4. User experience is a competitive must-have.
  5. The cloud has changed everything. Vendor and partner complacency about how people and business use software is dead. 
  6. Making things "Apple Easy" (h/t Richard Twelvetrees [@rg12t]) is no longer merely a dream for enterprise applications users thanks to simplicity and a design philosophy of Glance, Scan, Commit.
Tech-savvy people need tech-savvy workplaces: UX Apple Easy

The Message 

To keep the performance real I offered a glimpse of what UX might come the iGeneration's way too. I shared some innovative concepts from the OAUX AppsLab team (@theappslab), our mobile Cloud apps, and the Oracle HCM Cloud, Oracle Sales Cloud and Oracle ERP Cloud designs for the forthcoming Apple Watch. I then showed live proof-of-concept demos of a glanceable UI for time entry microtransactions (using a Motorola Moto 360 smartwatch and location detection for mega convenience) and of Oracle Taleo interview evaluations and phone screener text (SMS) messaging built using Oracle partner Twilio's cloud API.

Glance UI on Smartwatch

Glance UI time entry on Motorola Moto 360

Oracle Taleo Texting (SMS)

Oracle Taleo Texting (SMS)

HCM Day was a great event, with over 130 attendees (including some 90 customers). It was a cool, fun, fast-paced learning event and an opportunity to build more relationships across the Benelux area. I was really wowed by the heads-up displays and 3D printing by main partner Deloitte too!

Glance UX 3D Print by Deloitte

3D Print by Deloitte 

Special thanks to Conny Groen in 't Woud (Marketing Manager Applications, HCM Benelux) and Henry Barenholz (Senior Director, HCM Leader Benelux and Nordics) for asking me to share our insight and innovation at a brilliantly organized and orchestrated happening.

You can see more of the cool stuff I showed off at HCM Day in the free Oracle Applications Cloud User Experience Trends and Strategy eBook.

Remember, it’s not how you swipe or click. It’s how you work. Tell your parents.

The iGeneration already knows.

A Werken.FM podcast of the day is now available (in Dutch). 

Wednesday Apr 01, 2015

Finally, My PaaS4SaaS Workshop Blog

By Debra Lilley, guest contributor

Debra Lilley (@debralilley), Oracle ACE Director and Vice President of Certus Cloud Services at Certus Solutions, offers her reflections on the PaaS4SaaS workshop that took place in January 2015 in London*.

I know this posting is a bit late, but at the end of January I took part in a proof of concept workshop for PaaS4SaaS, and it’s been a rollercoaster ride ever since.

When I was thinking about moving to Certus, one of the things that attracted me was their intent to write extensions for Oracle Cloud Applications using the just announced PaaS4SaaS solution.

I attended Oracle Open World with an open mind and tried to learn as much as I could about the solutions. The Larry Ellison (Oracle Executive Chairman and Chief Technology Officer) demo was really impressive but then Oracle has always been a brilliant marketing company.

I came back to the UK and set about validating what was available, some of the components Database and Java Cloud had been available for a while but I wanted or would want to also use the Process and Integration Cloud offerings.

As regular readers of my blog will know, I am an Oracle Applications User Experience advocate and am very committed to the user experience work that goes into Oracle Cloud Applications. Extensions delivered by Certus will have this same user experience, and I made this video on behalf of Certus.

YouTube video: Debra Lilley, Certus Solutions

Click here to watch Debra's YouTube video.

The user experience team has been given funding by Thomas Kurian, Oracle President, Product Development, who is personally committed to making PaaS4SaaS work, to carry out a number of proof of concept workshops with Oracle partners. The Oracle Applications UX team asked Certus to be part of this. Certus has not been a development company, and so in the same way customers come to us because we are the best at implementing cloud applications, we looked for a partner to help us with development. We selected eProseed who have the same commitment to UX as we do.

The workshop took place in London at the end of January with four people from each of Oracle Applications UX, eProseed, and Certus taking part. We worked through a use case taken from an existing application from one of our customers who is considering modernizing this and moving it to the cloud. In three days we were able to build a working application and prove to ourselves that when the customer says “go,” we will be able to deliver what they need.

Oracle Applications UX team have in their blog already covered the workshop and I have also written about it in the Oracle Fusion Middleware blog I am a guest author for. The following month I took part in the Partner SOA Community Forum in Budapest when we had the opportunity to work with product management teams of both the Process and Integration Cloud offerings and further validate our approach, understanding the possibilities and the constraints. The Oracle Applications UX team also had a stand there.

Lonneke Dikmans of eProseed and Debra Lilley of Certus Solutions

Lonneke Dikmans (@lonnekedikmans) Managing Partner eProseed Nederland and Debra Lilley of Certus Solutions

I was very pleased on behalf of both Certus and eProseed to accept the first Community Cloud award. These awards are a bit like the Oscars and awarded to individuals Lonneke Dikmans from eProseed and myself, however we had a similar thank you to all those involved in our acceptance speech.

The Community Leader Jürgen Kress (@soacommunity) said:

“I awarded my first SOA Community Outstanding Contribution for Cloud to Debra Lilley of Certus Solutions and Lonneke Dikmans of eProseed because they not only took on board the messaging of PaaS4SaaS from the last Oracle Open World, but also their collaboration between an Applications partner and a Middleware partner, sought out answers and training and with Oracle Development giving feedback and validating their approach in this area. All good things but bringing that back to the community and sharing is the outstanding contribution.”

I have written a White Paper, which will be published for Collaborate in a few weeks and Certus along with Oracle Applications UX will be presenting this twice both for OAUG and Quest. I’ve also had an article published in this month’s Profit Magazine.

Thank you to the Oracle Applications UX team and the SOA Community. I’m still not technical enough to do this but I am technical enough to understand that PaaS4SaaS is a game changer and will continue to be seeing more and more in our community.

* This article was originally published here

Saturday Mar 28, 2015

A Glance at Smartwatches in the Enterprise: A Moment in Time Experience

Ultan O’Broin (@usableapps) talks to Oracle Applications User Experience (OAUX) Vice President Jeremy Ashley (@jrwashley) about designing apps for that smartwatch, and every other smartwatch, too. This is a three-part series of blog posts. Read part two.

Nobody wants their device to disrupt them from what they are doing or to have to move to another one to continue working. Keeping users in the moment of their tasks—independent of the devices they’re using—is central to any great user experience.

The ability to apply our Oracle Applications Cloud design philosophy to the smartwatch demonstrates an ideal realization of the “glance” method, keeping users in that moment: Making the complex simple, flexible, intuitive, and most of all, convenient. OAUX recognizes the need for smartwatch wearers to experience that “right here, right now” feeling, the one in which you have just what you need, just when you need it.

The wearable technology space is currently focused on smartwatches. We’re excited by Apple’s announcement about their smartwatch, and we’re even more thrilled to now show you our proof of concept glance designs for the Oracle Applications Cloud on the Apple Watch. We want to hear your reaction! 

Glance for Oracle Applications Cloud on Apple Watch

Glance for Oracle Applications Cloud on Apple Watch

Glance for Oracle Applications Cloud on Apple Watch

Glance for Oracle Applications Cloud on Apple Watch

Glance for Oracle Applications Cloud on Apple Watch

Glance for Oracle Applications Cloud on Apple Watch

Glance for Oracle Applications Cloud for Apple Watch proof of concept designs

For the smartwatch specifically, VP Jeremy Ashley explained how our glance approach applies to smartwatch wearers, regardless of their choice of device:

“The most common wearable user interaction is to glance at something. The watch works as the wearer’s mini dialog box to the cloud, making microtransactions convenient on the wrist, and presenting the right information to the wearer at the right time. How quickly and easily someone can do something actually useful is the key activity."

Glance brings cloud interaction to wearers in a personal way, requesting and not demanding attention, while eliminating a need to switch to other devices to “dig in,” or to even have to pull a smartphone out of the pocket to respond.

“To continue the journey to completing a task using glance is as simple and natural as telling the time on your wrist”, says Jeremy.

Being able to glance down at your wrist at a stylish smartwatch experience—one that provides super-handy ways to engage with gems of information— enhances working in the cloud in powerful and productive ways, whether you’re a sales rep walking from your car to an opportunity engagement confidently glancing at the latest competitive news, or a field technician swiping across a watchface to securely record time on a remote job.

Glancing at a UI is the optimal wearable experience for the OAUX mobility strategy, where the cloud, not the device, is our platform. This means you can see our device-agnostic glance design at work not only on an Apple Watch, but on Android Wear, Pebble, and other devices, too.

Glance on Android Wear Samsung Gear Live and Pebble

Glance for Oracle Applications Cloud proof of concept apps on Android Wear Samsung Gear Live and Pebble

Designing a Glanceable Platform

The path to our glance designs began with OAUX research into every kind of smartwatch we could get on our wrists so that we could study their possibilities, experience how they felt, how they looked, and how they complemented everyday work and life activities. Then we combined ideas and experiences with Oracle Cloud technology to deliver a simplified design strategy that we can apply across devices. As a result, our UI designs are consistent and familiar to users as they work flexibly in the cloud, regardless of their device, type of operating system, or form factor.

This is not about designing for any one specific smartwatch. It’s a platform-agnostic approach to wearable technology that enables Oracle customers to get that awesome glanceable, cloud-enabled experience on their wearable of choice.

Why Smartwatches?

Smartwatches such as the Apple Watch, Pebble, and Android Wear devices have resonated strongly with innovators and consumers of wearable technology. The smartwatch succeeds because we’re already familiar and comfortable with using wristwatches, and they’re practical and easy to use.

From first relying on the sun to tell the time, to looking up at town hall clocks, to taking out pocket watches, and then being able to glance at our wrists to tell the time, we’ve seen an evolution in glanceable technology analogous to the miniaturization of computing from large mainframes to personal, mobile devices for consumers.

Just like enterprise apps, watches have already been designed for many specializations and roles, be they military, sport, medical, fashion, and so on. So the evolution of the smartwatch into an accepted workplace application is built on a firm foundation.

More Information

Again, OAUX is there, on trend, ready and offering a solution grounded in innovation and design expertise, one that responds to how we work today in the cloud.

In future articles, we’ll explore more examples that showcase how we’re applying the glance approach to wearable technology, and we’ll look at design considerations in more detail. You can read more about our Oracle Applications Cloud design philosophy and other trends and innovations that influence our thinking in our free eBook.

Check the Usable Apps website for events where you can experience our smartwatch and other innovations for real, read our Storify feature on wearable technology, and see our YouTube videos about our UX design philosophy and strategy.

We'll follow up with Jeremy in a future blog post about his impressions of the Apple Watch after he's used it for a while. 

More Apple Watch glance designs are on Instagram

Friday Mar 27, 2015

Oracle FMW Partner Community Forum 2015: The Oracle Applications Cloud UX Rapid Development Kit Goes to Hungary!

Vlad Babu (@vladbabu), Oracle Applications Cloud Pre-Sales UX Champ, files a report about his Oracle Applications User Experience (OAUX) while attending the recent Oracle Fusion Middleware Partner Community Forum 2015 in Budapest, Hungary.

Over 200 Oracle Partners from the Oracle Fusion Middleware (FMW) area stepped away from their projects in early March 2015 to take part in a groundbreaking event in Budapest, Hungary: the Oracle Fusion Middleware Partner Community Forum 2015. For some time, this two-day event had been just a glimmer in the eye of Jürgen Kress (@soacommunity),  Senior Manager SOA/FMW Partner Programs EMEA. However, with the unprecedented success of the partner programs and community growth in recent years, he really felt compelled to make this event  happen. And he did!

Andrew Sutherland, Senior Vice President Business Development - Technology License & Systems EMEA, and Amit Zavery (@azavery), Senior Vice President, Integration Products, were the keynote speakers. They inspired the audience when they spoke about Digital Disruption and how Oracle is soaring to success with Integration Cloud Services offerings, such as Oracle Cloud Platform (Platform as a Service [PaaS]).

Tweet from Debra Lilley

Tweet from Debra Lilley: Pervasiveness of UX to Cloud success

The user experience (UX) presence at the event struck a chord with Debra Lilley (@debralilley), (Vice President of Certus Cloud Services), who remarked on how important the all-encompassing Oracle Applications User Experience Simplified User Experience Rapid Development Kit (RDK) is for enabling great partner development for the cloud experience. Yes, integration and PaaS4SaaS are key partner differentiators going forward!

PTS Code Accelerator Kit and Oracle Applications UX design patterns eBook

Tweet from Vlad Babu: PTS Code Accelerator Kit and Oracle Applications UX design patterns eBook 

So, how can partners truly leverage their investment in Oracle Fusion Middleware? Use the RDK. Oracle Partners were really excited by and empowered when they used the RDK for designing and coding a simplified UI for the Oracle Applications Cloud. The RDK contains all the information you’ll need before you even start coding, such as easy-to-use RDK wireframing stencils. The YouTube guidance offers great productivity features when creating new extensions in PaaS or developing from scratch a brand new, custom application using Oracle ADF technology.

Tweet from Debra Lilley

Tweet from Debra Lilley: Integration is key to SaaS. 

For example, Certus Solutions leveraged the RDK Simplified User Experience Design Patterns eBook that covers simplified UI design patterns and the ADF-based code templates in the RDK to develop a new extension for the Oracle HCM Cloud. The result? Certus Solutions received the FMW Community Cloud Award for outstanding work in validating PaaS4SaaS with the Usable Apps team!

Tweet from Debra Lilley announcing that Certus Solutions received the FMW Community Cloud Award

Tweet from Debra Lilley: Announcing that Certus Solutions received the FMW Community Cloud Award  

Experiencing the motivation and innovation from successful partners, this event proved to be a unique and rewarding chance to interact with key Oracle Partners. This event was truly a fantastic two-day event to remember. Here’s to the next opportunity to wear the OAUX colors with pride!

Tweet from Debra Lilley

Tweet from Debra Lilley: Simplicity, Extensibility, Mobile worn with pride. 

For more information, I encourage you to visit the Usable Apps website where you’ll find lots of essential information about designing and building new simplified UIs for the Oracle Applications Cloud.

Your reward is waiting.

Saturday Feb 21, 2015

Oracle PaaS4SaaS UX Enablement with Certus Solutions: Valid Business Proposition

Oracle’s Platform as a Service (PaaS) is a huge opportunity for Oracle partners. Using PaaS4SaaS  for extending the Oracle Applications Cloud and building simplified UI solutions are powerful differentiators combined. Add in user experience (UX), and it's a competitive must-have move for business. The Oracle Applications User Experience (OAUX) communications and outreach team has been on the road enabling partners to make this competitive potential real.

Our first PaaS4SaaS enablement in 2015 was a three-day, hands-on design and development event with Certus Solutions, which was held at the Oracle London City office in the UK.

An awesome range of UX and technology skills from OAUX and partners was brought to bear on realizing a Cloud solution with attendees self-organizing and working seamlessly together in small agile teams.

All the stakeholders work it out. L-R: Caroline Moloney (Certus Solutions), Lancy Silveira (OAUX), Mascha van Oosterhout (eProseed), Julian Orr (OAUX). Background: Debra Lilley (Certus Solutions) and Amit Kumar Bhowmick

All the stakeholders. Certus Solutions, eProseed and OAUX developers and designers collaborate. (L-R) Caroline Moloney (Certus Solutions), Lancy Silveira (OAUX), Mascha van Oosterhout (eProseed), and Julian Orr (OAUX). In the background are Debra Lilley (Certus Solutions) and Amit Kumar Bhowmick (OAUX).

Certus Solutions has partnered with eProseed to accelerate its PaaS offerings for extending the Oracle HCM Cloud and Oracle ERP Cloud, and participants from both companies were at the event*. Facilitated by the OAUX design and development chops, this powerhouse of a team wireframed a great business solution for the Oracle Applications Cloud, built it using the simplified UI RDK, and deployed the result using the Oracle Java Cloud Service SaaS-Extension (JCS-SX) PaaS offering.

Forget everything you knew about enterprise software UI design. Julian Orr (OAUX) keeps it simple.

Keepin' it simple. Julian Orr (OAUX) explains the essence of the simplified UI design. 

The event was a learning experience for all. OAUX got to walk in partner shoes. Certus Solutions and eProseed found out how to identify PaaS4SaaS business opportunities. All experienced the technical side of Oracle ADF-based Oracle Applications Cloud development and PaaS deployment. Such an exchange of empathy meant everyone discovered how to work together.

Demonstrating the straightforward nature of JCS-SX deployment,  Debra Lilley (@debralilley), Vice President of Certus Solutions Cloud Services and OAUX designated speaker, was in the thick of the development action, deploying a prototype to the cloud like a pro while declaring “I'm not technical®” (more details about this will be revealed at a future Oracle event)!

The team working side-by-side: L-R: Bruno Neves Alves (eProseed), Amit Kumar Bhowmick (OAUX), Debra Lilley (Certus Solutions), Lancy Silveira (OAUX), and Lonneke Dikmans (eProseed)

Learning while doing. Agile, activity based work, side-by-side. (L-R) Bruno Neves Alves (eProseed), Amit Kumar Bhowmick (OAUX), Debra Lilley (Certus Solutions), Lancy Silveira (OAUX), and Lonneke Dikmans (eProseed).

The inimitable Debra closed the event, saying how the event moved Certus Solution’s Cloud business to a new high on the capability scale, and provided further vindication of Certus Solutions' business directions, including their strategic partnering with eProseed. You can read more from Debra about the event in her article "Partner Column: Extending Your SaaS Applications with PaaS" on the Oracle Fusion Middleware community blog. 

Reflecting on the event, OAUX felt that the PaaS4SaaS partner enablement strategy based on the simplified UI RDK and Oracle Cloud technology skills is hitting the right mark in the Oracle partner ecosystem. It was validation all around.

If you are a Gold or Platinum Oracle Applications Cloud partner that wants in on our ongoing PaaS and SaaS journey and seeking to validate that decision to take your business to the Cloud and to demonstrate confidence to customers, then reach out to us through the usual channels. 

* You can read about the OAUX eProceed PaaS and Oracle Alta UI enablement event in the Netherlands here

Friday Feb 20, 2015

Oracle Design Jam takes a look at the Future of Information

By Sarahi Mireles and Kathy Miedema, Oracle Applications User Experience Communications and Outreach

From Kathy...

In keeping with a new emphasis and investment from Oracle on exploring emerging technology for ways to encourage the evolution of the Oracle user experience, the UX Innovation Events (@InnovateOracle) team held a design jam for Oracle employees in early February.

Since embracing their charter in Fall 2014, the team -- a branch of the Oracle Applications User Experience (UX) team -- has organized and held a rapid succession of design jams. The design jam focused on the future of information design.

Verbal Karate Chop: The Team. (L-R) Tony Orciuoli, Sarahi Mireles, Sasha Boyko, Rob Hernandez (Kathy Miedema not pictured)

Verbal Karate Chop, the team: (L-R) Tony Orciuoli, Sarahi Mireles, Sasha Boyko, Rob Hernandez, and Kathy Miedema (not pictured) 

It’s worth pointing out how exciting it is to be part of an organization that encourages a free flow of thinking and creativity by supporting events like these. Our team met a few times before the event to kick-start our brainstorming, and then took off an entire day to participate in this event.

We were well-supported during the event too – we had room to collaborate, materials to help us develop ideas, mentors to help guide us, food to keep us fueled.

Our team, Verbal Karate Chop, designed a product that builds on the technology behind Oracle Voice, pulling in information around a particular keyword or phrase to create meetings, help prepare for meetings, and even start a meeting hands-free if you happen to be driving in your car, for example.

Sarahi can better describe what it’s like to participate as a developer and build an idea like this on a tight deadline. Before turning it over to her, I’m happy to announce that our idea won both the People’s Choice award and the Best Use of Audio/Video award. This was my first time participating in such an event – what a thrill it was!

Innovate and diversify. Getting the message out: Kathy Miedema and Sarahi Mireles

Innovate and diversify. Getting the message out: Kathy Miedema and Sarahi Mireles

... and from Sarahi

As a developer, I find it really fun going to a design jam. The best part after the brain-storming is starting to build your prototype. This can be something really simple or something quite complex, and that actually depends on the time you have and how fast are you able to play with whatever tool you are using.

Time was actually the key factor for this design jam. Having only a couple of hours to build your entire idea is what really makes your adrenaline surge.

We started putting together all our ideas, and then we began to draw the general design of the whole idea (I’m glad we had two designers on our team!), and after that, we built it.

From a non-designer point of view, I have to say that we designed some cool UIs after a couple of hours of pushing our brains to the maximum. And it was awesome to build out those ideas.

If you have the opportunity to join a design jam, do it! It’s also the best way to learn from other developers and non-developers, and to explore all kinds of crazy ideas for innovation in the enterprise.

Verbal Karate Chop. The User Experience: People’s Choice and the Best Use of Audio/Video awards

Verbal Karate Chop, the user experience: People’s Choice and Best Use of Audio/Video awards

Explore more 

Find out more about this Oracle Applications User Experience design jam and about other events on the UX Innovation Events blog, and follow event happenings on Twitter.

The overall results of the design jam are here.

To discover more about the emerging technology and trends that drive the Oracle Applications User Experience strategy, get the free eBook from Vice President, Jeremy Ashley (@jrwashley). 

Saturday Feb 07, 2015

Oracle PaaS and UX: Keepin' it <af:simple/> with Oracle Alta UI and eProseed

Empathy, ideation, and enterprise: three principles we keep at the heart of our partner PaaS and SaaS enablement. All three aligned at the Oracle Applications Cloud User Experience PaaS event with eProseed in the Netherlands.


By finding the pulse of real people and the requirement to work flexibly, by exchanging ideas about new ways of working using the cloud, digital technology and autonomous organization, and by agreeing on a design solution that resonated with all; one that could be built in a secure and scalable way using Oracle technology, and making business sense.

The result was the delivery of a powerful experience that Erik Veldhoen (@erikveldhoen), architect of activity-based working, saw as a milestone progression towards innovative business models and how people get things done.

Erik Veldhoen goes into the cloud with glance, scan, commit; seamlessly allied with his vision of using technology as a powerful instrument for people to organize their lives and work in a better, virtual space.

Erik Veldhoen goes into the cloud with the design philosophy of glance, scan, commit; seamlessly melding with his vision of using technology as a powerful instrument for people to organize their lives and work in a better, virtual space.

The cloud has changed everything, and user experience is no exception. Make no mistake; it's “Game Over” for traditional ways of selling software and for people accepting less than compelling user experiences in work. User experience is a competitive must-have, and a capability to deliver a rockin’ UX using PaaS is the partner differentiator.

Julian Orr of OAUX and eProseed UX consultant Mascha Van Oosterhout work together on applying design patterns to wireframes.

Julian Orr of Oracle Applications User Experience (OAUX) and eProseed UX consultant Mascha van Oosterhout work together on applying design patterns to wireframes for maximum productivity and reusability.

OAUX's goal was to enable eProseed to deliver on a business proposition using UX and PaaS. Exact use case details and images of screens cannot be disclosed. But, if you were at this innovative event, held in Oracle Nederland in Utrecht, you’d have witnessed:

  • The awesome eProseed UX design and wireframing enablement; a best practice to communicate design amongst stakeholders, get their agreement, and eliminate surprises later when coding starts.
  • The bringing together of key stakeholders around the use case: partner UX and development teams, customer, customer advocacy, Oracle Nederland technology sales, and the OAUX team.  
  • The rapid building of a simplified user experience that realizes activity-based working, based on glance, scan, commit design philosophy. This enables people to organize, act, and report on their work autonomously and easily.

The vision of Erik Veldhoen’s new way of working virtually using technology and the cloud melding magically with the OAUX design philosophy and strategies of simplicity, mobility, and extensibility.  

eProseed Managing Partner, Luc Bors (@lucb_) with UX Developer Lancy Silveira (@LancyS) showing off Luc’s Oracle Mobile Application Framework Developer Guide (Oracle Press), available now.

eProseed Managing Partner, Luc Bors (@lucb_) with UX Developer Lancy Silveira (@LancyS), showing off Luc’s Oracle Mobile Application Framework Developer Guide (Oracle Press), available now.

  • The application of user experience design patterns to the wireframes created by eProseed. The patterns leverage Oracle ADF components and eProseed now has reusable, common solutions at hand, ready for the next business opportunity. 
  • The deployment of the solution using PaaS. The designing, building and deploying of non-English language UIs is another workshop first. 
eProseed Managing Partner Lonneke Dikmans (@lonnekedikmans) and eProseed SOA developer Thanasis Tegos work through the necessary backend development.
eProseed Managing Partner Lonneke Dikmans (@lonnekedikmans) and eProseed SOA developer Thanasis Tegos work through the SOA backend development together.
  • A display of agile-style development, design iterations, and flexible working over three days. We adopted our own “new way of working", one of minimal management and supervision. Everyone at the event worked together, as one team, self-organizing and staying focused on the end result
That's quite a breadth of activity and achievement. And, if you were there, you’d also have heard words like “vision realized”, “simplicity”, and “audit trail” used together in the room; all music to an enterprise UXer's ears, and an example of how our three outreach principles came to life. 

eProseed Managing Partner, Lonneke Dikmans, tweeted as the event concluded:

VERY cool workshop implementing activity based working #awb using Oracle #ACM Alta UI - ADF and the Oracle #UX design patterns

UX and PaaS is the new cool!

The workshop is part of an ongoing story as  eProseed iterates the design and development and takes things to the next stage in the business cycle.

Stay tuned for more insights from this event but also for coverage of the other recent partner PaaS4SaaS enablement events in the UK and in the U.S.

Are you a Gold or Platinum level partner in the Oracle Applications Cloud business, seeking that UX and PaaS differentiator? Do ideas of empathy, ideation, and enterprise resonate with your organization?

Get in touch.

Wednesday Jan 07, 2015

Fit for Work: A Team Experience of Wearable Technology

By Sandra Lee (@sandralee0415)

What happens when co-workers try out wearable technology? Misha Vaughan (@mishavaughan), Director of Oracle Applications Communications and Outreach, explored just that.

“Instead of a general perspective, I wanted the team to have a personal experience of wearable technology”, said Misha. So, she gave each member of her team a Fitbit Flex activity tracker to use. The exercise proved insightful, with team members providing useful personal and enterprise-related feedback on device usage.

Fitbit Flex Awaits

Your Fitbit Flex awaits [Photo: Sandra Lee]

Team Dynamic and Initial Reactions

It was a free choice for team members to wear the Fitbit device or not. Those that did were inspired and enjoyed comparing activities and goals. Shannon Whiteman, Communication Operations and Online Training Manager, loved the competitive aspect. “If I saw someone had 100 more steps than I did, I’d take the stairs and walk an extra 101 steps to beat them.” Kathy Miedema, Senior Market Research Analyst, noted that the Fitbit “really motivated and validated my personal fitness activity”.

Fitbit Dashboard for Ultan O'Broin

Example of recorded activity: Ultan O’Broin’s (@usableapps) Fitbit dashboard

The exercise also provided observations on team dynamics in the workplace. Some chose not to wear the device whether for personal reasons, set-up issues, or lack of time; a reminder that although fun to try, such devices are not for everyone, and that’s OK.

The Fashion Perspective

Sarahi Mireles, User Experience Developer in Mexico, tried the Fitbit, but it didn’t fit her lifestyle, saying that “the interest is there [for wearables in general], but the design attraction is lacking.” Sarahi feels the ideal fitness tracker for her world is one with interchangeable looks, so she can wear it to work and to dinner. This typical user need is where fashion designers like Tory Burch offer value to technology developers, in this case partnering with Fitbit to make devices look more like beautiful bracelets and necklaces.

Tory Burch bracelet for Fitbit

Tory Burch for Fitbit metal-hinged bracelet

The Enterprise Employee Investment

Fitness plays a role in work/life balance, and health, happiness, and productivity are intrinsically linked. Overall, wellness contributes to the bottom line in a big way. Oracle is focused on such solutions too, researching user experiences that best engage, promote and support employee wellness.

Oracle HCM Cloud Wellness Page Prototype

Oracle HCM Cloud: Employee Wellness page prototype

Externally, at HCM World for example, Oracle's interest in this space offered analysts and customers complimentary Fitbit Zip devices for a voluntary wellness competition; the winner receiving a donation to the American Cancer Society.

Karen Scipi (@karenscipi), Senior Usability Engineer, reflected that companies like Oracle, in facilitating the use of the fitness device, are placing importance on employee health and fitness as an “employee investment.” Healthier individuals are happier and therefore more productive employees.

Jeremy Ashley (@jrwashley), Vice President of Applications User Experience, already leads his team in embracing wellness within the workplace, participating in the American Heart Association Bay Walk, for example. He explained how encouraging and measuring activity during the working day, whether through walking meetings or using activity trackers, is a meaningful way to identify with the Oracle Applications Cloud User Experience strategy too.  

Jeremy described how sensors in activity trackersalong with smart watches, heads-up displays, smart phones, and beaconsare part of the Internet of Things: that ubiquitous connectivity of technology and the Cloud that realize daily experiences for today's enterprise users to empathize with.

Your Data and the Enterprise Bottom Line

From the business perspective, employee activity data gathered from corporate wellness programs could lead to negotiated discounts and rewards for users from health care companies, for example; one possible incentive to enterprise adoption. Gamification, the encouraging of team members to engage and interact in collaborative and productive ways in work using challenges and competitions, is another strategy for workplace wellness programs uptake.

Ultan O’Broin, Director of User Experience, who travels globally out of Ireland, noted that although he personally hasn’t experienced any negative reactions to wearable technology, the issue of privacy of the data gathered, especially in Europe, is a huge concern.  

Data accuracy, permitting employees to voluntarily opt in or out of fitness and wellness programs, privacy issues, and what to do with that data once its collected, all need to reassure users and customers alike. Having HR involved in tracking, storing and using employee activity data is an enterprise dimension being explored.

User Experience Trends

Smart watch usage is on the rise, combining ability to unobtrusively track activity with other glanceable UI capabilities. Analysts now predict a shift in usage patterns as smart watches begin to replace fitness bands, but time will tell in this fast-moving space.

Regardless of your wearable device of choice, and the fashion, personal privacy, employee data, and corporate deployment considerations we’ve explored, wearable technology and wellness programs are enterprise happenings that are here to stay. It’s time to get on board and think about how your business can benefit.

Perhaps your team could follow Misha’s great initiative and explore wearable technology user experience for yourselves? Let us know in the comments!

You can read more about Oracle Applications User Experience team’s innovation and exploration of wearable technology on the Usable Apps Storify social story.

How Effective is Blogging for Software Developer Outreach?

By Joe Dumas, Oracle Applications User Experience

When you blog, are you reaching the right audience? Is blogging an effective way to spread your message? These are some of the questions that the Oracle Applications User Experience (OAUX) Communications and Outreach team asked me to help answer.

The team made the Simplified User Experience Design Patterns for the Oracle Applications Cloud Service eBook available for free on the web. They announced its availability on the Usable Apps blog.

Simplified User Experience Design Patterns for the Oracle Applications Cloud Service eBook

Simplified User Experience Design Patterns for the Oracle Applications Cloud Service eBook in use.

The eBook contains user experience design guidance and examples for building the Oracle Applications Cloud simplified UI. The target audience was developers building applications with Oracle ADF in the Oracle Java Cloud Service. To download the eBook (in a tablet-friendly format of choice), developers registered their name and email address on the eBook landing page.

To gather the information for analysis, I created a short online survey of questions and, using that database of thousands of email addresses, invited those registered users to complete the survey, without either obligation or incentive.

Of course, developers might have heard about the eBook in other ways, such as attending an OAUX workshop or visiting the Usable Apps website.

However, when I tabulated the survey results, more than half of the respondents had found out about the eBook from the blog.

Furthermore, I found that of those who used the book extensively, some 70% said they had first heard about it from the blog.

I also found that the survey respondents were mostly the very people for whom the book was intended. 70% of respondents made user interface design decisions for applications development teams, and all either worked for Oracle Partners or were applications development consultants for Oracle products.

I’ll explore in a further blog article about what parts of the eBook developers found most useful and other insights. But, as a taster, I can let you know now about receiving positive comments again and again about developers being “thrilled” with the content.

In these days of pervasive social media and other communications channels and a debate about the effectiveness of different online platforms, these findings show that blogs are indeed an effective way to reach out to a target audience, especially one committed to finding ways to work faster and smarter.

Do you communicate with developers or other information technology professionals using a blog? How often do you blog, and why? Share your experience in the comments.

For more eBook goodness from OAUX, download the Oracle Applications Cloud UX Strategy and Trends eBook too. More details are on the Voice of User Experience (VoX) blog.

Tuesday Dec 09, 2014

User Experience y desarrollo enfocado al contexto: Shape and ShipIt Design Jam

Desarrollador de Experiencias de Usuario (User Experience Developer), Sarahi Mireles escribe:

El pasado 4 y 5 de Noviembre, tuve la oportunidad de participar en el Shape and ShipIt Design Jam interno que se llevo a cabo en Oracle HQ. Ahí, diferentes miembros del equipo de User Experience nos reunimos para investigar e innovar soluciones móviles empresariales.

¿El objetivo de todo esto? Conocer más sobre el concepto de desarrollo enfocado al contexto, lo que da como resultado una interacción más natural e intuitiva entre el usuario y las soluciones empresariales que utiliza día con día.

Participantes Cindy Fong, Sarahi Mireles, Tony Orciuoli, y Thao Nguyen [foto: Karen Scipi]

Estuvimos trabajando en equipos durante dos días, y debo decir que fue muy divertido (¿quién dice que el trabajo no puede ser divertido?). En ese tiempo hicimos lluvia de ideas, las afinamos, hicimos nuestros propios wireframes basados en casos de uso y finalmente comenzamos a codificar.

articipantes Luis Galeana, Julian Orr, Raymond Xie, Thao Nguyen, y Anthony Lai [foto: Karen Scipi]

Participantes Luis Galeana, Julian Orr, Raymond Xie, Thao Nguyen, y Anthony Lai [foto: Karen Scipi]

¿El resultado? Soluciones empresariales fáciles de entender, de usar y relevantes, brindando al usuario la información necesaria en el momento más oportuno, lo que se ve reflejado en una experiencia de usuario simplemente increíble.

Equipo ASCII_kerz! presentando su solución a los jueces (jueces (sentados) Jeremy Ashley y Bill Kraus; participantes (de pie) Cindy Fong, Sarahi Mireles, y Tony Orciuoli) [foto: Karen Scipi]

Equipo ASCII_kerz! presentando su solución a los jueces (jueces (sentados) Jeremy Ashley y Bill Kraus; participantes (de pie) Cindy Fong, Sarahi Mireles, y Tony Orciuoli) [foto: Karen Scipi]

Si quieres conocer más acerca de Oracle Applications User Experience visita el sitio de Usable Apps, y el blog para conocer más acerca de lo que el equipo de Jake Kuramoto (@jkuramot) está haciendo. Y por supuesto, sí quieres conocer más acerca del Oracle MDC (México Development Center) echa un vistazo a nuestra página de Facebook.

Saturday Nov 22, 2014

From Coffee Table to Cloud at a Glance: Free Oracle Applications Cloud UX eBook Available

Your free eBook, Oracle Applications Cloud User Experiences: Trends and Strategy, is now available. Go to to register and download the PDF.   

This is a colorful, beautifully illustrated, and simply written document that shows and tells you everything you need to know about the Oracle Applications Cloud user experience. From strategy and design philosophy to current innovation and emergent trends, the Oracle Applications User Experience (OAUX) team has it covered. 

Oracle Applications Cloud User Experiences: Trends and Strategy

Jeremy Ashley (@jrwashley), Oracle Applications User Experience Vice President, tell you just what you need to use that Oracle UX message to increase your cloud business. 

So, what's in it for partners and developers? As you scan through the eBook, you'll discover as innovation and ideation comes to life using Oracle technology toolkit and the guidance shared on the Usable Apps website, the OUAX outreach enables you to build similar awesome cloud user experiences. You can use the eBook to confidently explain key cloud UX concepts to your customers and to jointly inspire new business ideas and solutions.

And hey, it's a great resource to share with anyone interested in design, technology, and building things with a user experience too!

Extending the User Interface

We enable business users and developers to build and tailor simplified user experiences for the Oracle Applications Cloud productively, in ways that make sense for their customers.

The Cloud is Our Platform

The cloud is our platform. You can also design optimized, contextual user experiences easily, using familiar, core elements across experiences. 

Watch out for more eBooks from OAUX. Stay tuned to the usual channels.

For now, enjoy! 

Thursday Nov 20, 2014

Concept to Code: Shaping and Shipping Innovative User Experience Solutions for the Enterprise

It was an exciting event here at Oracle Headquarters as our User Experience AppsLab (@theappslab) Director Jake Kuramoto (@jkuramot) recently hosted an internal design jam called Shape and ShipIt. Fifteen top-notch members of the newly expanded team got together for two days with a packed schedule to research and innovate cutting-edge enterprise solutions, write use cases, create wireframes, and build and code solutions. They didn’t let us down.

The goal: Collaborate and rapidly design practical, contextual, mobile Oracle Applications Cloud solutions that address real-world user needs and deliver enterprise solutions that are streamlined, natural, and intuitive user experiences.

The result: Success! Four new stellar user experience solutions were delivered to take forward to product development teams working on future Oracle Application Cloud simplified user interface releases.

Design jam event banner

Design jam event banner

While I cannot share the concepts or solutions with you as they are under strict lock and key, I can share our markers of the event’s success with you.

The event was split into two days:

  • Day 1: A “shape” day during which participants received invaluable guidance from Bill Kraus on the role of context and user experience, then researched and shaped their ideas through use cases and wireframes.
  • Day 2: A “ship” day during which participants coded, reviewed, tested, and presented their solutions to a panel of judges that included Jeremy Ashley (@jrwashley), Vice President of the Oracle Applications User Experience team.

It was a packed two days full of ideas, teamwork, and impressive presentations.

Photo: Participants Anthony Lai, Bill Kraus, and Luis Galeana [photo: Sandra Lee]

Participants Anthony Lai, Bill Kraus, and Luis Galeana [photo: Sandra Lee (@SandraLee0415)]

The participants formed four small teams that comprised managers, architects, researchers, developers, and interaction designers whose specific perspectives proved to be invaluable to the tasks at hand. Their blend of complementary skills enabled the much needed collaboration and innovation.

Photo: Diversity drives more innovation at Oracle. Participants Mark Vilrokx, Osvaldo Villagrana, Raymond Xie Julia Blyumen, and Joyce Ohgi hard at work. [photo: Karen Scipi]

Diversity drives more innovation at Oracle. Participants Mark Vilrokx, Osvaldo Villagrana, Raymond Xie Julia Blyumen, and Joyce Ohgi hard at work. [photo: Karen Scipi (@KarenScipi)]

Although participants were charged with a short timeframe for such an assignment, they were quick to adapt and refine their concepts and produce solutions that could be delivered and presented in two days. Individual team agility was imperative for designing and delivering solutions within a two-day timeframe.

Participants were encouraged to brainstorm and design in ways that suited them. Whether it was sitting at tables with crayons, paper, notebooks and laptops, or hosting walking meetings outside, the participants were able to discuss concepts and ideate in their own, flexible ways.

Photo: Brainstorming with notebooks and pens: Cindy Fong and Tony Orciuoli [photo: Sandra Lee]

Brainstorming with notebooks and pens: Cindy Fong and Tony Orciuoli [photo: Sandra Lee]

Photo: Brainstorming with laptops: Noel Portugal and Ben Bendig [photo: Karen Scipi]

Brainstorming with laptops: Noel Portugal and Ben Bendig 
[photo: Karen Scipi]

As with all of our simplified user interface design efforts, participants kept a “context produces magic” perspective front and center throughout their activities. In the end, team results yielded responsive, streamlined, context-driven user experience solutions that were simple yet powerful.

Healthy “brain food” and activity breaks were encouraged, and both kept participants engaged and focused on the important tasks at hand. Salads, veggies, dips, pastas, wraps, and sometimes a chocolate chip cookie (for the much needed sugar high) were on the menu. The activity break of choice was an occasional competitive game of table tennis at the Oracle Fitness Center, just a stone’s throw from the event location. The balance of think-mode and break-mode worked out just right for participants.

Photo: Healthful sustenance: Lunch salads [photo: Karen Scipi]

Healthful sustenance: Lunch salads [photo: Karen Scipi]

Our biggest marker of success, though, was how wrong we were. Yes. Wrong. While we expected one team’s enterprise solution to clearly stand out from among all of the others, we were pleasantly surprised as all four were equally impressive, viable, and well-received by the design jam judges. Four submissions, four winners. Nice job!

Photo: Participants (standing) Cindy Fong, Sarahi Mireles, and Tony Orciuoli present their enterprise solution to the panel of judges (seated): Jake Kuramoto, Jatin Thaker, Tim Dubois, Jeremy Ashley, and Bill Kraus [photo: Karen Scipi]

Participants (standing) Cindy Fong, Sarahi Mireles, and Tony Orciuoli present their enterprise solution to the panel of judges (seated): Jake Kuramoto, Jatin Thaker, Tim Dubois, Jeremy Ashley, and Bill Kraus [photo: Karen Scipi]

Stay tuned to the Usable Apps Blog to learn more about such events and what happens to the innovative user experiences that emerge!

Friday Nov 14, 2014

Today, We Are All Partners: Oracle UX Design Lab for PaaS

To ideate with our partners to create user experience (UX) enablement that delivers, we first empathize with how partner development teams go about their business. By understanding their world, we can rock it.

The Oracle Applications User Experience (OAUX) Communications and Outreach team has just executed on a very successful internal event called the UX Design Lab for PaaS. The event's attendees adopted the role of partners delivering typical simplified UI (SUI) SaaS solutions using PaaS.

PaaS4SaaS event banner

This new kind of event used a new visual style agenda designed by the team.

We’ve got that partner message cloud and clear: SUI and PaaS are differentiators. And, we know how the cloud has changed everything, including user experience (UX). Partners need to build UX solutions in the cloud, quickly and easily, to meet those ever-demanding customer expectations.

Sticky notes to UX science: Baked-in developer enablement

User experience is baked into the simplicity of our enablement for busy partner developers.

So, a group of our own software architects, UX designers, Oracle ADF developers, platform experts, and other partner enablers, took typical PaaS and SaaS use cases and designed and built solutions using our Simplified UI Rapid Development Kit (based on Oracle ADF). They then deployed their applications using the Oracle Java Cloud platform services.

PaaS4SaaS use cases from paper to cloud explored

From paper to cloud. The event tested the PaaS4SaaS process from “All I want to do is... ” use cases to more complex solutions for Oracle Sales, HCM, ERP Cloud, and more.

This was a strategic event with Jeremy Ashley (@jrwashley), Vice President of OAUX as executive sponsor. Furthermore, 20% of attendees had “Vice President” (or higher) in their titles reflecting the importance that Oracle puts on this kind of partner enablement. What’s more, they got down to business with the design and the development tools too.

Karen Scipi, Jeremy Ashley, and Anthony S Lai explore the Ring

Jeremy Ashley (center) explores gesture-based interactions with Karen Scipi (@karenscipi) (left) and Anthony Lai (@anthonyslai) (right) during the event.

Our next step is to evaluate our experience and validate the outcome of the event with partners themselves. We're fine-tuning our partner communications and outreach with more awesome PaaS4SaaS resources, already proven for developers and ready to win business.

The occasion was an opportunity to try out ways of organizing partner events, so we added fitness and wellness breaks, fun activities, and tailored the event to reflect the diversity of the tech community.

David Haimes and Misha Vaughan in the minutetowinit challenge facilitated by Brandon of Reach Fitness

Minute-To-Win-It. Attendee wellness and engagement was one focus of the event. David Haimes (@dhaimes) and Misha Vaughan (@mishavaughan) display their dexterity with all matters cloud, facilitated by the Oracle HQ Reach Fitness team.

We also looked at ways of communicating UX in a simple, effective way, one that resonates with busy developers, such as using a Jobs To Be Done framework applied to agile simplified UI user requirements gathering and wireframing.

Julian Orr and Ultan O'Broin and the Jobs To Be Done Approach

Julian Orr (left) and Ultan Ó Broin (@ultan) fronting the #JTBD approach.

As this was an internal event, I can’t disclose use case details, of course. But, I will reveal that we are soon hosting one partner onsite for high-touch simplified UI design and development best practices to add to their existing Oracle ADF and Oracle Fusion Middleware knowledge. We'll fast-track that partner to rapidly build a solution that will grow their cloud business and add real value to the Oracle Applications Cloud partner ecosystem.

You could be the next partner. So, if you are an eager partner in North America or EMEA and have compelling simplified UI Oracle Applications Cloud use cases that fit the PaaS model, reach out to us through the usual channels.

More pictures of the event are available on the Usable Apps Instagram account and Twitter account timeline.

Friday Nov 07, 2014

Emphasis on Practical Usability Research at HFES Annual Meeting in Chicago

By Anna Wichansky

Senior Director, Oracle Applications User Experience

HFES 2014 Meeting in Chicago

The 2014 International Annual Meeting of the Human Factors and Ergonomics Society (HFES) was recently held in Chicago, on October 27-31, 2014. This conference deals with all the latest research and issues in the field of human factors, the study of human-machine systems. Some 1450 professionals in human factors, user experience (UX), and related fields attended the event.

Anna Wichansky and Ultan O’Broin (@usableapps) of the Oracle Applications User Experience (OAUX) team presented a half-day workshop on How to Create User Requirements for Software to HFES members and students, including industry consultants and end-user customers. This is their third presentation of the workshop, which features a highly interactive format with small groups engaged in hands-on role-playing exercises.

In this unique workshop, students prepared a business case about a fictitious auto parts company requiring a financial software upgrade to a more efficient, effective, and satisfying application. They worked in small groups and played the roles of UX consultant, user, and stakeholders in the implementation. Ultan and Anna facilitated the groups, played stakeholder roles as needed, and presented relevant concepts and methods for setting UX requirements based on the NIST IR 7432 Common Industry Format for Requirements. Students left with a completed template of user requirements for the workshop business case.

Context of Use: The fundamental layer of user requirements. Picture of people coding together

Understanding the context of use (the who, what, where, how, and with whom) dimension of software user requirements gathering is fundamental to a successful implementation. The HFES workshop explored context of use thoroughly as an underlying layer of the Common Industry Format for Usability Requirements.

In other highlights of the conference, Deborah Hersman, President and CEO of the U.S. National Safety Council and former head of the National Transportation Safety Board, gave an invited speech on the importance of human factors in promoting safety. One particular theme was computer-distracted operators of transportation vehicles. She related examples of the Northwest Airlines pilots who overflew their destination while reading rosters on a laptop, a texting engineer responsible for a train collision in Chatsworth, California, and the Delaware River tug boat mate in charge of towing a barge that collided with another vessel because he was distracted by his cell phone. Her clear message is that we need to use technology thoughtfully to ensure the benefits outweigh any detrimental effects. Automated cars, for example, could have many benefits in providing a very safe ride, possibly decreasing the effects of driver distraction, fatigue, and aging on highway accidents.

The fastest growing technical group in HFES is Healthcare, with many papers and sessions presented on testing medical devices, the design and human factors of electronic medical records, and online consumer information systems for patient compliance and support.

A symposium on research being conducted to support the NASA manned extra-planetary missions was also presented, with many relevant findings for life here on Earth, including the effects of sleep deprivation and sleep inertia (when you are suddenly awakened in the middle of sleep) on human performance.

BMW presented research on the optimal design for augmented displays in automated driving scenarios. The research found that drivers’ reactions to the displayed alerts and warnings as they attempted to avoid hazards in simulated driving tasks were often unpredictable, depending on features of the visual design.

About the Human Factors and Ergonomics Society 

Human Factors and Ergonomics Society logo

The Human Factors and Ergonomics Society is a 4500-member professional organization dedicated to the study of human-machine systems. Anna Wichansky is a Fellow of the HFES.

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