Friday Feb 17, 2017

Dublin Tech Summit 2017: Running into the Oracle Experience

In Dublin's Fair City

I've just been to the first Dublin Tech Summit (@DubTechSummit) where I was wowed by the awesome depth and breadth of the event, learned some new things, renewed old acquaintances, and forged new business relationships too!


Robo Thespian from Engineered Arts: "We Can't Unbite the Apple"

Dublin Tech Summit (DTS) offered a powerful schedule covering topics from Fashion and Healthcare to IoT and FinTech and a geansaí load more for an audience that ranged from storytellers to investors to coders, combined with workshops and a platform for startups and spearheaded by a top notch speaker line up. A powerful promotional campaign by the DTS organizers resulted in the Convention Centre Dublin (@TheCCD) packed with attendees from around the world, all greeted by the ever-engaging Robo Thespian in the CCD lobby.

FinTech, IoT, and More...

I was particularly impressed with the sessions on FinTech and IoT, the focus on happening technologies such as AI, VR and chatbots, and how millennials live and work in the digital age. Millennials, for example, would prefer to bank with a digital tech brand such as Amazon or Google than a more 'traditional' financial institution.


Accenture, Samsung, and others brought cutting edge AI, VR, and other happening tech to the event.

Oracle had a strong DTS presence in the exhibition area as well as great sessions on the Internet of Things (IoT) and business transformation, covering such fascinating uses for the linking of devices and cloud data such as parking management and factory monitoring in the U.S.,  e-scooters in Japan, and data analytics for performance sailing in the America’s Cup, FinTech, and more.


Oracle had a strong floor presence for SaaS, IoT and Cloud Services, a fun Anki OVERDRIVE demo, and super IoT sessions by Oracle IoT strategist Joost Volker (@joostvolker) who also joined with other industry players to share insights into BigData, IoT, and digital transformation.

That Conversation About UI

An engaging session from Comtrade Digital on chatbots, or conversational computing, offered me insights into how chatbots have brought the Turing Test to life in real business as mobile messaging chat apps surpass social networks usage. Chatbots offer a personal, fun, and free yet deeply contextual mobile user experience for the millennial generation but also delivers a text-based conversational engagement that resonates with us 'perennials' too.


There was a super-engaging FinTech session on chatbot conversational computing from Comtrade Digital titled "When millennials literally can't even ..."

Would I Go Again? Yep! 

In all, this was one super event that did the Dublin tech ecosystem proud and it was great to see Oracle there in force with some great thought leadership on show. DTS was a great platform for demonstrating your goodness sure, but also a place for hands-on doing and learning, relationship building, and opening your mind to innovative possibilities. That DTS did my hometown of Dublin proud made it all a sweeter experience!

Dublin Tech Summit: Where you'll 'run into' all sorts of digitally-savvy people doing great things.


Here’s to DTS in 2018!

Where Will Oracle Applications User Experience Turn Up Next?

Check our website for news about upcoming events and about how to get involved in our activities. 

(All images in this post by Ultan O'Broin)

Wednesday Feb 01, 2017

Designing and Building Oracle PaaS Cloud Applications: Never the Same Experience Twice

By Vikki Lira (@vklira), Oracle Applications User Experience

I was thrilled to recently travel to London, UK, to participate in another Oracle Applications User Experience (OAUX) Building Simplified UIs PaaS4SaaS Workshop. This is an intensive design workshop that involves a partner, their customer’s user representatives and the Oracle UX team acting as design and technical facilitators.

It was my second time attending a workshop like this, and the first thing that struck me was that although the partner and customer involved were completely different, there was a consistency in the manner of how each workshop was conducted that stems from our adherence to OAUX design strategy: Simplicity, Mobility, Extensibility. It was fascinating to see how it was applied to this Oracle Sales Cloud application project.

Workshop kickoff with Ultan and Julian

Ultan O’Broin and Julian Orr kick off the workshop, a collaborative effort between Oracle Applications User Experience, Boxfusion Consulting and Panasonic. (Photo by Vikki Lira)

The OAUX team was delighted to collaborate with Boxfusion Consulting and Panasonic to help design and develop a solution for Oracle Sales Cloud using the Oracle Applications Cloud UX Rapid Development Kit (RDK). This hands-on workshop leveraged collaborative design work and technical explorations done remotely in advance by OAUX, Boxfusion Consulting, and Panasonic.

The Oracle Applications Cloud UX RDK is built on Oracle technologies and based on proven user experience design and development. It leverages the PaaS for SaaS advantage and accelerates the delivery of sleek, modern SaaS integrations and custom PaaS application solutions.

Rapid Development Kit: Design Patterns; Code Samples; Technical and Design Guidance

Offered in Oracle Applications Cloud UX RDK: Design patterns eBook, coded samples, technical eBook, wireframe template The first day started with introductions.

The OAUX team was led by Ultan O’Broin (@ultan), Senior Director and Julian Orr (@Orr_UX), Principal User Experience Engineer. Ultan kicked off with an overview of the three-day workshop and shared the OAUX design strategy.

Boxfusion Consulting introduced their team as well. They were thrilled to participate with the OAUX team and assist their customer, Panasonic, on this design and build journey. Luis Figueira, Project Lead for Boxfusion, said that "starting with the UX part of the application could mean that we were ensuring a big part of the project up front. We were ensuring that the customer had visibility of what the application would look like, thereby reducing the risk later on in terms of expectations that we deliver something that’s (designed) according to what their needs actually are."

Next up, Panasonic gave an overview of their use case and its current capabilities. The group then analyzed possible flows, users, and goals. The discussion then turned to how Panasonic envisioned what their new application would look like and what the most important elements were.

Built-in Best Practices

Before design sketching/brainstorming started, the group discussed design fundamentals and defined the Jobs To Be Done in order to stay on track throughout the design process. Then it was time to get to work!

Lancy and team in action

Lancy Silveira (@LancyS), Senior User Experience Architect, Alex Sensier, Sr. CX Consultant, Boxfusion Consulting and Luis Figueira, CX Cloud Lead, Boxfusion Consulting discussing the RDK and ADF tools. (Photo by Vikki Lira)

The group broke up into two groups. One group dove into the details of the design and began sketching storyboards. The second group explored the RDK, Oracle ADF tools, how to apply design patterns, and the more technical back end such as options for deployment. After both groups agreed on a design sketch and flow, the team proceeded to use the wireframe template from the RDK to build their prototype.

The Multiplier: Speedy Design, Speedy Transfer

The second day started with a recap of the previous day’s accomplishments, and the group set goals for the day. The group agreed that they would work towards implementing a collaborative work plan for building a deployable solution.

Luis wireframes old school style!

Luis Figueira, Boxfusion Consulting, goes back to the basics—pen and paper—for storyboarding. (Photo by Vikki Lira)

Halfway through the day, the OAUX and the Boxfusion teams checked in with Panasonic to learn about their progress. After reviewing the designs, Daniel Creasey, European Channel Marketing Coordinator, Panasonic said, "The design is already looking really good. I’m impressed at the speed of everything in just two days."

The final day was once again focused on building and reviewing designs, as well as identifying any gaps in expectations. As Rhiannon Ainge, Business Systems and Marketing Manager, Panasonic said, "This project is for both our internal users and our channel  partners so it’s really important that we deliver an excellent user experience." 

From all the hard work that I witnessed, I am confident that is exactly what will be delivered.

Want to Find Out More?

Monday Dec 19, 2016

OAUX SaaS Sizzle Meets Sinterklaas at Oracle Cloud Day 2016 Amsterdam

Oracle Cloud Day 2016, held in the RAI Amsterdam, was a huge, rip-roaring, soaraway success!

Oracle Cloud Day 2016, Amsterdam

OAUX Was There 

Oracle Applications User Experience (OAUX) attended and was in action, showing off our SaaS user experience (UX) and innovation goodness and also contributing a UX enablement for developers session to the day's development track, sponsored by Oracle Partner AMIS NL (@AmisNL).

We were also delighted to make even more Oracle Cloud connections happen through the ever-brilliant Oracle PaaS and Fusion Middleware community leader Jürgen Kress (@soacommunity), Senior Manager for SOA/FMW Partner Programs in EMEA, who provided  the Oracle Cloud services used by the partner teams during the on-site hackathon. He’s like our very own Sinterklaas as a Service for Oracle Partners developing cloud solutions!

Making an Entrance in Style 

What a kickoff! Twelve-year-old Micha Barenholz’s kicked off the day to a super start with a dramatic entry on a hover board, reminding us why we need to talk to technology users like him and about why the cloud rocks the world of perennials and millennials alike.

Micha kicks off the Cloud Day 2016 NL Event

Micha takes the rest of us look slightly old, but we should all be thinking like him. Age is just a number! (Image: Oracle Nederland)

One Big Audience 

At last count, I heard there were over 1,100 people in attendance and a strong partner presence, close to 300. It was the largest Oracle Cloud Day event I have been to, and the best! With tracks dedicated to CX, HCM, ERP, PaaS, IaaS, development, and the rest, all in one fast-paced, business-like, and fun environment, what more could you ask for? 

There was strong turnout for my session co-delivered with Oracle Nederland Director of Business Development Jan Leemans (@janleemans) about cloud services and UX for the developer community. I covered our Rapid Development Kit (RDK) UX enablement offerings as part of a rich developer track on offer that included Java, UX, Mobile, and more on Oracle Cloud services.

Ultan and Jan set up the cloud developer talk, overseen by Martjin

Setting up our Cloud services and RDK talk for development teams with Jan (middle) and moderator Martjin Vlek (@martjinvlek), Senior Director, Fusion Middleware, Oracle Nederland on the right. (Image: Ana Tomescu)

Throughout the day, Oracle Cloud UX Program Manager Ana Tomescu (@annatomsescu), with the assistance of another 12-year-old onsite, Fionn O’Broin, provided the main showcase section of the event engaged with our SaaS, Smart UX, and emerging technology demos and provided some goodies to those who dropped by our demo station.

Fionn O'Broin demos the SaaS UX and chatbots

Fionn O'Broin explores some emerging technology UX and keeps an eye on his Pokémon GO pipeline in the Oracle Cloud. (Image: Ultan Ó Broin)

I also checked out what the local sales folks were sharing about the Oracle HCM Cloud user experience with attendees. I totally loved the show put on by Oracle Nederland Senior Sales Consultants Randy Lens (@RandyLens) and Nele Odegard (@neleodegard). They explained in simple terms to the audience what UX is, why it is important, and explored UX best practices in a fun, engaging, and very real way with iPads and a competition!

Randy and Nele made it all about participation . . .

Randy and Nele rocked the Oracle HCM Cloud Experience

Randy and Nele rock the Oracle HCM Cloud experience! (Image: Ultan Ó Broin)

Hackathon: The Best of Oracle Partners and Oracle Cloud Services

The hackathon proved to be a tremendous technical, yet practical, dimension to the event, covering a complete process from discovery to design to deployment of a digital solution using the integration power of Oracle Cloud services.

As I explored the hackathon, I met representatives from AMIS, eProseed (@eproseed), Capgemini (@capgemini), Ordina (@ordina), and DigitasLBi (@digitaslbi). I was knocked out not only by the experience journey mapping driven by DigitasLBi (who now have an Amsterdam office) but also by the productivity of the development effort and the general atmosphere.

This great time lapse video of the hackathon will give you a flavor of the proceedings!

Customer Experience Journey Mapping

Journey experience mapping example from the hackathon (Image source: Rene de Boer)

Example mobile screen built during the hackathon

Example mobile screen built during the hackathon (Image source: Rene De Boer)

360 View of Hackathon

360-degree view of the hackathon. Check out the video about this and the rest of Cloud Day on YouTube. (Image: Oracle Nederland)

At the end of the day, the hackathon rockstars took to the awesome stage to show off their latest release. What a platform, in the real sense of the word!

Hackathon participants on stage

The hackathon's partners take a bow at the end of the event. (Image: Lucas Jellema (@lucasjellema), AMIS NL)

Digital Marketing Meets Dutch Masters

It was great to check in with the Oracle NL people who brought this event to life and who worked the magic on outreach, people such as Business Development Manager Arianne Hageman (@ariannehageman) and Digital Marketing Manager Conny Groen in t Woud (@conny_groen). Throughout the day there was much vlogging and tweeting, as well as hand-painted beermat portraits, a massive Tweet visualization, and more exciting engagement ideas we all can learn from.

Ana shows off a OBUG portrait beermat

Ana Tomescu shows off a hand-painted portrait OBUG beermat from Oracle Cloud Day. It's how Dutch masters would have done selfies . . . (Image: Ultan Ó Broin)

Many thanks to Arianne and the event team for inviting OAUX. We are looking forward to delivering more UX enablement in the Netherlands soon!

More Information? 

For more information on the Oracle Cloud Day 2016 in Amsterdam check out the YouTube videos and see the Usable Apps Twitter and Instagram accounts.

RDKs demoed at the event: Mobile and PaaS4SaaS using Oracle ADF

Oracle Mobile Application Framework and Oracle Application Development Framework RDKs for mobile applications and PaaS4SaaS were explored at the event. (Image: Ultan Ó Broin)

And, if you want to find out more about the RDK enablement for developers that I spoke about, then see this blog post about the RDK experience at Oracle OpenWorld 2016.

Friday Dec 02, 2016

Front and Center: The User Experience

I recently returned from the Web Summit in Lisbon, Portugal. This year over 50,000 people joined in the experience. The session tracks were many and chock-full of fascinating tech influencers and thinkers as well as creative technologies.

Web Summit 2016

(photo: Karen Scipi (@KarenScipi))

What a difference a year makes! Thinking back to Web Summit 2015 and comparing that experience with Web Summit 2016, I observed a tide shift for the once sidelined majority: the user. This year’s Web Summit left me with a clear sense that no matter how alpha, beta, or established the product design is, the light shines brightly on today’s user.

What resonated with me in all of the sessions that I attended was that the user experience in today’s world does indeed matter. Speakers and exhibitors alike tailored their pitches to consumers—users—of their product and spoke about how their product designs reflect and incorporate the unique needs of their users.

Oracle’s own Jeremy Ashley (@jrwashley), Oracle Group Vice President, Applications User Experience and Oracle Thought Leader, focused on one aspect of user experience design in his SaaS Monster debate session: The customer is not always right.

Jeremy Ashley, Oracle Group Vice President, Applications User Experience (photo: Karen Scipi)

Jeremy Ashley, Oracle Group Vice President, Applications User Experience (photo: Karen Scipi)

The perspective that Jeremy argued was nicely captured by Oracle Vice President Killian Evers (@keversca):

Jeremy Ashley (Oracle), Andy O’Donoghue (The Gadget Buzz, TV3), and David Gurle (Symphony)

Jeremy Ashley (Oracle), Andy O’Donoghue (The Gadget Buzz, TV3), and David Gurle (Symphony)

Jeremy presented a key differentiator for Oracle user experience design: “It’s not what the customer says, it’s what the customer wants and needs essentially. The true designer, the true innovator spends as much time in investigation of that than they do in providing the solution.”

And do we. We do ethnographic studies. We also spend a great deal of time with our customers: we listen, we watch, we observe. We follow our customers around and observe where they work—the kinds of buildings they work in, their offices, their cubicles—as well as how they work, and with whom and how they engage with others.

Then we take that knowledge and design user experiences for our solutions—our platform, tools, and applications—that solve customer problems and empower customers to make the solutions their own, to enhance them, and enable them to innovate on their own.

Jeremy Ashley (Oracle), Andy O’Donoghue (The Gadget Buzz, TV3), and David Gurle (Symphony)

Jeremy Ashley (Oracle), Andy O’Donoghue (The Gadget Buzz, TV3), and David Gurle (Symphony)

Fundamentally each product we deliver should meet a real need. As Jeremy shared: “Every time you design for a large complicated system, there are a number of ways to go about it. . . . . What we [Oracle Applications User Experience] do is we go out to the customer and we identify the essence of the problem.” For example, “Who is the person I can call next that I will make the most money from for the least effort? If it doesn’t address that core essence, it doesn’t matter. Spending that time to understand what the essence is of the problem, that thing that will allow them to participate is a motivation. Identifying not the stories that people tell, but the truth underlying those stories.”

Jeremy Ashley (Oracle), Andy O’Donoghue (The Gadget Buzz, TV3), and David Gurle (Symphony)

Jeremy Ashley (Oracle), Andy O’Donoghue (The Gadget Buzz, TV3), and David Gurle (Symphony)

We work hard to advocate for our customers and to produce the right solutions for them. We believe that our solutions should simply empower the lives of those who use them. We embed great, consistent user experience throughout our solutions.

For more of Oracle GVP Jeremy Ashley’s sessions at Web Summit:

Monday Oct 17, 2016

Who will leave their Apple Watch to their grandchildren? Enablement in Digital Romania

Just back from some very hot Oracle Applications User Experience (OAUX) outreach and enablement in that part of the world known as the Silicon Valley of Transylvania: Romania.

I teamed up with our Bucharest-based Cloud User Experience (UX) Program Manager Ana Tomescu (@annatomescu) and other local Oracle teams to coordinate our presence, which was all about maximizing the Oracle Cloud and SaaS UX message and changing any lingering perceptions about Oracle being only the database company.

Topics at TechHub Bucharest

Word Cloud UX: Our outreach in Romania covered many areas. Users are always at the center of what we do.

We took to the stage at the Great People Inside Conference: The New World of Work event in Brașov, Romania, to deliver a keynote presentation about the functionality, form, fitness, and fashion trends of the digital user experience needed for today’s digital workforce.

Fashion and Technology: The Dress Code of the Digital Workforce

Fashion and Technology: The Dress Code of the Digital Workforce. The title of this blog post is taken from this slide.

The Great People Inside conference is the largest of its type for HR professionals in Romania, and it focuses on the world of work, so it was an ideal platform for people to hear about the Human Capital Management (HCM) benefits of the Oracle Cloud UX strategy and innovation.

The keynote presentation concluded with digital UX adoption observations and takeaways, and then we joined in a panel with Monica Costea, Oracle HCM Senior Solutions Consultant for the region, and other speakers to answer questions from a packed audience.

Increasing Digital UX Adoption

Increasing digital UX adoption: from fashion to fitness to functionality . . . 

The panel was asked about whether Toyota's use of Kirobo, the smart car-based robot in Japan, could apply to other markets, about how to achieve a balance between technology and fitness (Pokémon Go is a fine example), about the 360-degree capabilities of HR applications, and more. The English-to-Romanian translator working in real time deserves a prize for my use of Uncanny Valley.

Monica Costea, Ultan O'Broin, and Ana Tomescu

Monica Costea, Ultan O'Broin, and Ana Tomescu testing remote selfie capabilities

In return, I asked the audience if fitness and wellness programs were a feature of enterprise offerings in Romania (an emergent one it seems), and how many people in the audience played Pokémon GO (seems people were shy, but I am assured they do!).

Earlier that same week we were honored to bring the Powerful Tech Team: The Cloud and Wearable Tech Experience event to Bucharest’s awesome TechHub with co-host Vector. A lively evening there featured panel discussions on Cloud UX strategy and innovation trends and how to increase wearable tech adoption and engagement, followed by a couple of guerrilla pitches to the gathered turnout by local startups Endtest and viLive.

Follow the smart money, the smart people, and what they're saying

Influencers: Follow the smart money, smart people, and what they're saying.

Interaction with the TechHub audience included discussions on user research, data accuracy, context, Big Data and visualizations, the importance of cutting-edge and fashionable design, how emerging tech such as AI, machine learning, and VR can be integrated with the wearables experience, and more. We got to experience the excitement and energy of the Bucharest startup scene, make some new contacts, and get some new ideas for further "boots on the ground" UX activities.

Definitely, there is an opportunity for UX and design meetups in this amazing city of tech innovators, entrepreneurs, and developers. 

So, we covered two great events in the same week that covered the best of Digital Romania and the OAUX communications and outreach charter of UX storytelling and enablement in action for the world of work.

Souvenirs of Transylvania

Some downtime in Transylvania. There's always storytelling and a Vlad involved with UX . . . :) 

It was not my first time in Romania, and it won’t be the last. Oracle is making a huge investment in some very smart people in Romania, and we’re eager to be part of their successes.So, we’re looking forward to planning more UX events in Romania and the ECEMEA region. 

We might even be able to avail of an Airbnb offer of Dracula's castle along the way!

Stay tuned to the Usable Apps website events section.

Monday Oct 03, 2016

Digital User Experience from the Cloud Hits the Silicon Valley of Transylvania

Ultan O'Broin (@ultan) tells us of upcoming OAUX action on the ground in EMEA: 

Seems appropriate that someone from Bram Stoker’s home town, Dublin, should be visiting the Silicon Valley of Transylvania again, eh? I won't be alone, of course. Plus, we have a great team of Oracle Applications User Experience champs in Romania already!

I'm delighted to say that this October we are off to Romania for some engaging sessions about user experience trends, emerging technology insights, innovation, and how digital-savvy people need digital-savvy workplaces and ways of working.

TechHub Bucharest Cloud and Wearable Tech Event

First of all, we're excited by another opportunity to interact with the Bucharest startup scene, this time at Bucharest’s TechHub where we will join the tech community there to share insights on the hot topics of the "Cloud and Wearable Technology Experience". Don’t miss it (Or "Imposibil de ratat", if you prefer). See you there! Sign up here

Later, we will be at the Great People Inside "The New World of Work" conference in Brașov with a lively session called "Function, Form, Fitness and Fashion: Smart People Need A Smart Experience".

Great People Inside Conference Logo

More details of this leading event are on the Usable Apps website.

Stay tuned for reports and insights from both these events--and more--from Romania!

Wednesday Sep 28, 2016

Oracle Cloud UX Exchange: The Rapid Development Kit Experience

I was thrilled to attend Oracle OpenWorld 2016 to support the Oracle Applications User Experience (OAUX) Cloud UX Rapid Development Kit (RDK) station at the OAUX Cloud Exchange with my colleagues Tim Dubois (@Timdubis), Scott Robinson (@scottrobinson), and Lancy Silveira (@LancyS).

Tweet by Misha Vaughan

From left-to-right: Holly Roland, Scott Robinson, and Tim Dubois (photo: Misha Vaughan)

Over three days, we had the great privilege of meeting many partners and customers who stopped by our station to learn more about our RDKs, ask questions, and share their real-world use cases.

I observed some themes in the questions that were asked, so today I'm offering answers to a few of the most frequently asked questions in this post for anyone who wasn’t able to stop by our station and might have these questions, too.

Photo: Lancy Silveira, Luc Bors, Timo Hahn, Tim Dubois

From left-to-right: Lancy Silveira (OAUX), Luc Bors (eProseed), Timo Hahn (virtual7 GmbH), and Tim Dubois (OAUX) explore RDK possibilities at the OAUX Exchange at OpenWorld. Luc Bors also wrote one of the forewords to our Mobile Cloud UX Design Patterns eBook. (photo: Karen Scipi)

What’s a Rapid Development Kit (RDK)?

An RDK is a complete, standalone, integrated user interface (UI) accelerator kit created by the OAUX team with input from the Oracle PartnerNetwork. It is built on Oracle technologies and based on proven user experience design and development.

Partners can use an RDK to design and build consistent SaaS and PaaS user experiences for simplified user interfaces and mobile user experiences deployed to Oracle Cloud Services.

We offer three RDKs. Everything in each RDKs is reusable. Our RDKs include:

  • Example SaaS flows and PaaS services integrations
  • Coded samples, components, and templates with Oracle Alta UI CSS and images
  • UX design pattern eBook, technical eBook, wireframing templates, and more
  • Guidance on how to use a use case to win business with

Design patterns eBook, coded sample, technical eBook, wireframe template

Offered in all of our Oracle UX RDKs: Design patterns eBook, coded sample, technical eBook, wireframe template

What RDKs Are There, and When Will They Be Available?

OAUX is delighted to offer three free RDKs for your technology and development needs.

Oracle Cloud UX RDK

The Oracle Cloud UX RDK is for those who design and build SaaS simplified UIs and extensions using Oracle Application Development Framework (Oracle ADF) and deploy apps using Oracle Java Cloud Service and/or Oracle Java Cloud Service-SaaS Extensions (JCS-SX).

The Oracle Cloud UX RDK is available now. Check out our Usable Apps page for information about downloading this RDK and for information about getting started.

For a quick tour of our Usable Apps page, watch our 15-minute webinar. A Customer Connect Community account is required. If you don’t have an account, take a moment to register for one.

Oracle Cloud UX ADF: Simplified home experience page

Oracle Cloud UX RDK: Simplified home experience


The Oracle JET UX RDK is for those who design and build simplified UIs using Oracle JavaScript Extension Toolkit (JET). This RDK supports any JavaScript-suitable IDE or editor and supports deploying PaaS apps to a cloud server.

The Oracle JET UX RDK will be available soon. Watch this blog and our other channels for announcements and more information when this RDK becomes available.

Oracle Cloud UX JET simplified home experience page

Oracle Cloud JET UX RDK: Simplified home experience


The Oracle MAF UX RDK is for those who design and build mobile apps using Oracle Mobile Application Framework (Oracle MAF). This RDK supports popular devices and native device features. Apps built using this RDK can also be integrated with Oracle Mobile Cloud Service.

The Oracle MAF UX RDK will be available soon. Watch this blog and our other channels for announcements and more information when this RDK becomes available.

Oracle Cloud UX MAF: Simplified home experience pages

Oracle MAF UX RDK: Simplified home experience

Our mobile design patterns eBook is available now in EPUB and PDF formats. Download your free copy now.

eBook cover: Oracle Mobile Applications Cloud User Experience Design Patterns

eBook: Oracle Mobile Applications Cloud User Experience Design Patterns

How Can an RDK Help Me?

Using an RDK helps partners and customers rapidly—in hours—design, build, adapt, and deploy SaaS and PaaS simplified and mobile UIs.

We offer different RDKs so that you can choose the best RDK toolkit for your requirements.

RDKs are major differentiators for partners who are looking to increase business through Oracle Cloud adoption. Because an RDK helps partners produce consistent UX results, an RDK offers customers confidence in the Oracle Cloud.

Using an RDK also helps boost partner and developer productivity. Each RDK includes resources, such as coded samples, flows, design patterns, and wireframing templates that help simplify design, iteration, and coding work.

Design Patterns and Wireframing Templates

Creating reusable interaction design solutions for common use cases that can be adapted and applied across applications to deliver modern, compelling, consistent user experiences is easy with our RDKs. Partners can use design patterns and wireframing templates delivered in our RDKs:

  • Before a single line of code is written. They can be used during the innovation cycle to help expose problems early, increase productivity of application builders, and eliminate costly surprises late in the build cycle.
  • After code is written. They can be used to extend Oracle Applications Simplified User Interfaces and Oracle Mobile Applications by building modern, compelling customer solutions that look and behave like Oracle user experiences for Oracle Cloud Services.

Oracle Mobile UX RDK wireframe template

Wireframe template in the Oracle Mobile UX RDK

Sample design patterns

Sample design patterns: Oracle Cloud UX RDK (top) and Oracle Mobile UX RDK (bottom)

Success Stories

We were joined by partners at the OAUX Cloud Exchange who shared their experiences of how using the Cloud UX RDK has enabled their businesses.

Read their stories:

Banner: Simplicity, mobility, extensibility

Our Channels

For the latest news and updates on our Rapid Development Kits and all things partner-enablement, watch this blog space and follow us on these channels:

Also, if you are an APAC partner, check out the October event. Other regional events will be announced.

Wednesday Sep 21, 2016

Exclusive! Oracle Mobile & JET Rapid Development Kit Enablement for APAC Partners Webinar

OAUX Banner

Oracle PartnerNetwork and Oracle Applications User Experience Exclusive October 2016 Webcast Announcement:

Oracle Applications User Experience PaaS4SaaS Oracle MAF and Oracle JET Rapid Development Kits Enablement

I am pleased to say our first exclusive webinar explaining the new Oracle Applications User Experience (OAUX) Oracle Mobile Application Framework (MAF) and Oracle JavaScript Extension Toolkit (JET) Rapid Development Kits (RDKs) is for our very special PaaS and SaaS friends in the APAC region on October 19, 2016 (local time).

RDKs for MAF and JET

What's an RDK?

The RDK accelerator kits are based on enterprise best practices, reusable user experience (UX) design patterns, and the Oracle Alta UI look and feel. They contain all the components, code samples, and page templates partners need to quickly design and build compelling user experiences in the cloud. At this exclusive event, you can find out about:

  • RDK sample UIs and mobile flows for Oracle Sales Cloud (CRM), Oracle Human Capital Management (HCM) and Oracle Enterprise Resource Planning (ERP) SaaS.
  • Identifying a good PaaS or SaaS use case.
  • Integrating web services with PaaS flows and smartphone “capture” features, such as cameras and microphones, with SaaS flows.
  • And more RDK good stuff revealed at the Oracle Applications User Experience Exchange at Oracle OpenWorld 2016!

The new MAF and JET standalone RDK accelerators for building mobile SaaS apps and JavaScript simplified UIs for SaaS and PaaS augment the OAUX RDK capability so that partners now have even more firepower to win more cloud business with that must-have user experience. Killer mobile apps and SaaS and PaaS UIs can be in customer hands in no time!

The event registration page is now available, so sign up

Can't Wait?

A taster of what you can expect can be had now for free: Get your free copy of the Oracle Mobile Applications Cloud User Experience Design Patterns eBook now!

Mobile UX Design Patterns eBook

Online webinars for other regions will be announced shortly. This is your chance to get the latest RDK information from the experts!

And There's More . . .  

In addition, we are planning to visit each region and provide hands-on enablement and deep-dive sessions about our resources at events for partners and customers worldwide.

Stay tuned. 

How to Increase Partner Opportunities Using Oracle Applications User Experience Enablers

By Plinio Arbizu of Oracle Gold Partner Services & Processes Solutions, Mexico

There are lots of advantages for partners by employing user experience (UX) practices to develop their business solutions. Major benefits such as productivity gains, user satisfaction, and training savings are realized during project implementation, right through to the final delivery.

However, what happens when a partner is in the pre-sale project stage or when the customer is not yet convinced to invest resources to implement UX improvements?

In such situations, at S&P solutions we have found that applying design and prototyping techniques to legacy systems allows us to quickly show customers the benefits that can be achieved with an enhanced applications user experience.

This blog shares details of a prototyping experience that uses the tools provided by the Oracle Applications User Experience (OAUX) Cloud User Experience Rapid Development Kit (RDK).

Use Case

Oracle iProcurement is part of Oracle E-Business Suite, and it enables organizations to perform their procurement activity electronically over the internet. The user interfaces use a classic desktop design as shown in this image of a Requisitions page.

Oracle iProcurement Desktop UI

Oracle iProcurement Requisitions page

In this case, we will enhance the Oracle iProcurement user experience, taking into account real customer requirements and suggestions about the design.

Customer Requirements

The requirements for the new design are:

  1. Expedite the Receiving Goods process. Generally, users perform these tasks to complete the receiving process:
  2. a. Visually inspect received goods.

    b. Register the received goods on paper.

    c. Record the information on paper in the Oracle iProcurement system.

         The proposed digital UX solution should simplify this process and reduce operations time.

  3. The new user experience must facilitate the user to be more productive in completing tasks.

Proposed Solution

The proposed solution comprises these important features:

  • Use of mobile devices, which allow the receiving process to be performed flexibly from the factory receiving zone and avoid the need for of paper.
  • Use of mobile device features, which reduce processing time for received goods. We use the mobile device camera to read the barcode on the goods and avoid entering the codes manually.

Proposed User Interfaces

In order to implement the requirements, we proposed these interface designs:

List of Requisitions

    Proposed Requisitions Mobile UI Design

    Mobile UI design: Proposed Requisitions list 

On this mobile interface, we see the same requisition information that is shown in the earlier classic desktop design user interface. But in the redesign, we've proposed the following recommendations to improve the user experience:
  • A flatter visual design.
  • Page information that is constrained horizontally and centered.
  • The most important information that can be easily glanced at is shown.
  • More information is available with a wider display, in landscape mode.
  • A salient color is used to highlight, not decorate. We ensure that we meet accessibility requirements for use of color, too.
  • Gradual disclosure of key information, as needed, to complete the task.     
Receive Requisitions

    Proposed Receive Requisitions Mobile UI Design

    Mobile UI design: Proposed Receive Requisitions

This interface is designed to register the receipt of goods:
  • We use colors to highlight the information. For example, we use the color red to identify information that has been modified. Again, we considered accessibility requirements.
  • Another important aspect that we considered in this design is showing only that information that is really useful for the business process (for example, requisition quantities).
  • This design follows a gradual disclosure recommendation. For example, the Change Receipt Quantity and Delete Item options are not displayed by default. They are displayed only when the user needs to update information by tapping the arrow at the right of the line. 


We used the prototyping tools provided by the OAUX Cloud UX RDK. The RDK includes an easy-to-use wireframing template and tools that enabled us to design high-fidelity wireframes that we then used to create the mobile user interfaces included in this blog.

In addition to the RDK, the Oracle Applications User Experience team offers partners and developers resources and methods to improve applications user experience productively and to win business. More details can be found on the Usable Apps website.


Using the OAUX resources to show customers designs of user interfaces that apply key UX principles and comparing the new designs with existing solutions is an excellent way to demonstrate the advantages of an improved user experience and to win customer business.

Enablement for the design and building of partner user experience solutions is available for free. Use the resources and guidance offered by the OAUX team on the Usable Apps website and the information on the Usable Apps blog.

These resources and knowledge enables Oracle partners and developers to improve their skills and to offer customers more than technical skills: a complete user experience that is easy and fast to design, build, and implement.

About the Author

Plinio Arbizu is an Oracle Applications User Experience Designated Speaker and Oracle Technology Network ACE Director. He has more of 15 years of professional experience in projects using Oracle products such as Oracle Forms, Oracle ADF, Oracle WebCenter, and Oracle Mobile Application Framework (MAF) and is one of the authors of Web 2.0 Solutions with Oracle WebCenter 11g.

Plinio is a frequent speaker at Latin America events and is one of the coordinators of ORAMEX (Grupo de Usuarios Oracle de México/Oracle User Group Mexico), as featured on the Usable Apps blog. Plinio also holds UX certification from the Nielsen Norman Group.

Sunday Sep 04, 2016

Timecard Humor: A First-Timer’s Perspective on PaaS4SaaS Partner Enablement

By Vikki Lira (@vklira), Oracle Applications User Experience

While it may not seem possible to think humor could be found when discussing timecards and payroll, I’m here to say that it can, and dare I say it can be exciting at times, too.

As a new member of the Oracle Applications Cloud User Experience (OAUX) team, I recently had the opportunity to sit in on a two-day partner enablement workshop: Building Oracle ADF Simplified UIs with PaaS4SaaS. My first thought when I was invited was: “What does that even mean?” I came to discover that it was a hands-on design-and-build workshop facilitated by the OAUX team in collaboration with Oracle Partner Knex Technology. The purpose of the workshop was to enable PES Payroll to use the Oracle Applications Cloud UX Rapid Development Kit (RDK) to productively design and develop SaaS solutions for deployment to the Oracle Applications Cloud.

Ultan O'Broin explains the Oracle Cloud UX Goal of Increased Participation

Ultan O’Broin, fresh from Dublin, kicks off the Oracle Applications User Experience, Knex Technology, and PES Payroll collaborative workshop at Oracle HQ in the OAUX Participatory Design Room. (Photo by Misha Vaughan)

The OAUX team was led by Ultan O’Broin (@ultan), Senior Director and Julian Orr (@Orr_UX), Principal User Experience Engineer. Ultan kicked off the day by reviewing the expectations of the workshop and giving an overview of the Oracle Cloud UX Design Strategy. The focus over the next two days would be to define the job-to-be-done and use the OAUX Simplified UI Rapid Development Kit (RDK) for Release 10 to enable PES Payroll to customize and extend the digital user experience of their payroll solution. The OAUX PaaS4SaaS RDK is a complete standalone kit that contains SaaS simplified code samples, design guidance, wireframing templates, and developer how-tos.

Oracle Cloud UX Design Patterns eBook

The OAUX Design Patterns eBook that contains the user experience design patterns we use to build the sleek, modern, simplified user interface.

Next up was Stephen Chow, Director of Software Development from PES Payroll, who gave an overview of PES, their business needs, and expectations. Larry Morris, VP of Product Development from PES, noted, “This is energizing to me. This is what we do.”

While I will confess there were many times during the day when the material became highly specialized and complex, Julian kept everyone on track until eventually a breakthrough was made and the group had an aha moment. They finally agreed to a workflow. This was a very, very big deal for digital disruption. Suddenly the team went from business as usual to having a quantum breakthrough in their approach to simplicity and design. It was so impactful that  some individuals (who shall remain nameless) actually started jumping up and down. It was really exciting and humorous because after all, we were still talking about timecards.

According to Stephen Chow, the value of the workshop with the OAUX team and Knex Technology is that “it makes collaboration quicker, faster and you know when you have those aha moments, it’s really nice to celebrate with the team. It motivates everyone to keep moving forward and have more aha moments.”

On day 2, a fully sketched solution was agreed upon and presented to Jeremy Ashley (@jrwashley), Group Vice President, OAUX. Because of all the hard work that was done over the two days, combined with an adherence to the OAUX design principles, there was a selection of user interfaces highly rendered using Microsoft PowerPoint as a wireframing tool that perfectly captured the essence of Oracle’s Cloud UX simplicity and PES business requirements. As Jeremy put it, “I look at it, I understand exactly what I need to do”. The design was clean, simple, and to the point.

Basheer Khan (@bkhan), Principal, Knex Technology, told us that by using the OAUX Simplified UI Rapid Development Kit (RDK) for Release 10 “it opens the doors for any new functionality the customer needs to add to what they already have and gives them a complete solution to run their business. It allows them to reach any aspect of Cloud applications and make the process more efficient. It’s just amazing!”

PES Payroll, Knex Technology, and the Oracle Cloud UX Team together.

John Flores and Stephen Chow (PES Payroll); Ultan (Oracle); Larry Morris (PES Payroll) Basheer Khan and CK Leow, (Knex Technology), and Julian (Oracle) take a break from several hours of intensive design work to share some payroll humor and pose for a group photo. (Photo by Vikki Lira)

At the end of the workshop passion prevailed, with a dash of humor. A desire for a clear, accurate, and convenient payroll solution combined with enthusiasm for clean, simple design. I look forward to participating in another workshop soon!

Want to find out more?

Thursday Aug 25, 2016

Jet into the Oracle OpenWorld 2016 User Experience Exchange

10, 9, 8, 7 . . .  Ignition Sequence Start . . .

Oracle OpenWorld 2016 lifts off in September! And boy, have we been putting some passion and power into that user experience (UX) greatness to share with you. Oracle Applications User Experience (OAUX) Senior Director Misha Vaughan (@mishavaughan) tells us:

"I am proud to say that the team has even more fantastic experiences lined up for attendees at Oracle OpenWorld this year. Near and dear to my heart is our Oracle OpenWorld User Experience Exchange. This will be our fourth annual event, and it just gets better every year for partners, customers, and analysts alike!"

Consider Yourself Invited

If you are an Oracle Fusion Middleware and PaaS Oracle PartnerNetwork member, Oracle SaaS customer, Oracle Technology Network Ace of any species, or a UX thought leader discovering the world of digital transformation, then you cannot afford not to spend an hour at our Exchange.

If you are a partner, you just might be interested in building a PaaS4SaaS simplified UI using the Oracle JavaScript Extension Toolkit (JET) and Oracle Alta UI, for example.

Oracle Simplified UI for SaaS JET Rapid Development Kit

Design and build a SaaS simplified UI in Oracle Jet? No problem. When you sign up for the Exchange.

Or perhaps, an Oracle Mobile Application Framework accelerator kit for SaaS UX takes your fancy?

Oracle MAF and iOS Simulator App RDK Example from OAUX

Apply UX design patterns to Oracle MAF in Oracle JDeveloper and use smartphone native features? Find out more at the Exchange. 

Register here: 

About the Exchange

This is an exclusive, hands-on, in-person event that demonstrates the Oracle Applications Cloud UX and our shared enablement on offer,  as well as some near-future Oracle UX and technology-based proof of concept ideas that'll inspire you to explore new business opportunities.

Your Exchange Experience

We'll be showing the roadmap for the full Oracle SaaS portfolio; extensibility tools for business users to make the Oracle Applications Cloud their own; new mobile app and JavaScript front-end UI Rapid Development Kits for partners to design and build Oracle Cloud service solutions; some cool social innovation projects, such as the award-winning Asteroid Data Explorer; innovative magic sauce from the OAUX emerging technologies team, including the incredible "step-in-and-try" Smart Office; and more!

Join Us

Where is the Exchange located?

It's at the InterContinental Hotel at 888 Howard Street in San Francisco, Ca 94013.

When is the Exchange on?

The open house part of the Exchange is from noon to 6 P.M. on Monday, September 19th, 2016.

There will be private events held after the open house. Contact Shannon.Whiteman(@) for inquiries about these events.

Will the Famous Oracle Pokémon GO Cakes be at the Exchange?

There is only one way to find out! 

Register here:

Pokémon GO cakes at Oracle HQ

Play Pokémon GO at the Exchange? It would be rude not to.

See you at lift off in San Francisco!

Tuesday Aug 16, 2016

Fit for Work? Wearables in the Workplace Research Conclusions and Recommendations

Oracle PartnerNetwork members innovating with Oracle Cloud services, emerging tech, and the Oracle Applications User Experience (OAUX) Glance, Scan, Commit design philosophy need to be aware of the factors that drive adoption of new ideas and how to best plan with their customers for a successful rollout of a solution.

Wearables in the workplace is an outstanding piece of research now available in a report form, thanks to postgrad students in the London School of Economics and Political Science.

Wearables in the Workplace Report

Wearables in the workplace research report (click to read).

The shaping of the research was guided by HCM Cloud strategy evangelist and UX champ Andy Campbell (@axcampbe) who told me how Oracle provides Masters in Management candidates with ideas, advice, access to information, and so on, for their final project. A project theme is that is of use and interest to all parties is agreed upon, and then off they go!

This year's project theme was wearable technology in the workplace.

The resulting report based on qualitative and quantitative research methods offers some valuable insights. I encourage you to read the entire report. But for now, the main findings about wearables in the workplace are:

  • Yes, there is huge potential for wearable technology in the enterprise, but whereas the intention to use such devices by employees may be strong, the actual perseverance in doing so is weaker.
  • Most focus is placed on fitness and health (or "wellness" as our dear U.S. friends like to put it) uses for wearable technology in work.
  • People in the workplace are very guarded about data privacy issues and how their personal data gathered from such technology might be used. 
  • Incentives are a must for adoption of the technology. For example, employees respond positively to flexible working arrangements, benefits, and so on. 

 The report's recommendations should be borne in mind, too:  

  • Build upfront awareness among the workforce about what wearable technology can do. Yep, it takes time (Diffusion Theory). 
  • Employees should be offered the choice to opt in or opt out of any wearable technology program in work. 
  • Health and well-being use cases are the spearheads to wider adoption of wearables. Plus, there are direct HCM and business benefits related to these areas. 
  • Understand users. Then, pick an incentive approach that fits their profiles.

Wearable technology is an important part of the OAUX mobility strategy. The technology offers users the means to perform micro-transactions on-the-go using data in the Oracle Cloud that can then be used across other devices as the context suits, or to automate what they hate doing and augment what they love doing. Partners and customers together need to understand the solution use stakeholders and the adoption dynamics of the proposed solution so that they can design for it accordingly. So it was great to see this report presented to partners and customers at the HCM Cloud update day in Oracle's London office recently. The lessons were well-received. 

Looking forward to more such collaborative research in the future!

If you have any feedback on the conclusions, recommendations, or adoption of wearable or emerging technology in the workplace, then share your thoughts in the comments box! 

Monday Aug 15, 2016

Why Digital User Experience Matters in Business

Ever been asked why a digital user experience matters? Or why is it important for business?

Here's a quick explanation that will answer those kinds of questions. The video is based on the Oracle Applications User Experience's Oracle PartnerNetwork enablement session called "Selling with UX":

Saturday Jul 02, 2016

Startups: Your Oracle PaaS4SaaS Cloud Pivot Enabler is Here

Oracle Applications User Experience Senior Director Ultan O’Broin (@ultan) keeps his finger on the pulse of the startup scene in EMEA with an eye to enabling that community with the OAUX outreach machine. Here he talks about user experience (UX) enablement that's on offer to startups to accelerate their SaaS and PaaS opportunities.

 When Life Gives You Lemons, Pivot

Jared of Pied Piper Pivots

Pivoting: That realization that a permanent income is preferable to remaining just a fascination.

After over two decades of experience in the tech industry, half of it in the Valley, I still find it hard to predict what’s going to go down on any given day. Even if things go slightly pear-shaped, I rarely don’t have a #lovemyjob day. Having a sense of humor always helps . . . .

Dogpatch Labs Dublin, Ireland

Dogpatch Labs tech co-working space, Dublin. As good a community of happening startups as anywhere in Silicon Valley (Image: Ultan O'Broin). 

This is probably why HBO's Silicon Valley is favorite viewing of mine. I can relate to it: Not only does it resonate with my experience, it goes past the tech jargon and cuts close to the bone with those #ouch moments.

In the first season of Silicon Valley, there's the famous TechCrunch Disrupt scene where Pied Piper's business development head Jared Dunn responds to a "life giving you lemons" moment by advising the crew that their startup needs to “pivot” and pitch their middle-out compression solution in a different direction. Pivoting is about being adaptable and finding a good fit with the market.

Twilio IPO Congrats at Dogpatch Labs

Twilio IPO celebrated in Dogpatch Labs (Twilio Ireland is located there.) (Image: Ultan O'Broin)

If This, Then That Partner Conundrum

OAUX partners also need to be adaptable in the fast-moving “as a service” space. Building new stuff to pitch is as critical to meeting the demands of a customer as expectations about the shortened innovation cycles of a cloud.

Take virtual reality,  augmented reality, or wearable tech, for example. Partners cannot sell an innovative solution with new technology unless they build it to show it. Yet unless a customer expresses a serious interest in it, they won't risk the expenses and time cost in building something to show to the market. Two factors for success remain constant, though, for a customer to sign up for something new: the solution must add value by solving a problem, and the user experience must be superb.

Startup Enablement Accelerators

The OAUX Cloud UX Rapid Development Kit (RDK) solves this kind of "chicken and egg" problem. Using our kit and enablement practices help startups identify suitable SaaS integrations or custom PaaS apps business use cases and design them using the startup-friendly Jobs To Be Done approach à la Intercom, and then rapidly build and deploy the result as an awesome user experience.

Of course the OAUX team has worked with the best of the startup ecosystem for years: Our AppsLab emerging tech team are huge fans of Twilio (now past IPO stage). We have a great story to tell about enabling others worldwide to design and build PaaS4SaaS solutions with a killer UX to seek out and win business with. In the applications space, startup operations, such as FXLoader, have solutions on the Oracle Cloud Marketplace and others, such as Certus Solutions, are already UX and PaaS4SaaS champs.

FXLoader runs on Oracle PaaS to automate currency exchange rate uploads into Oracle ERP Cloud and Oracle Sales Cloud.

Step into Greatness

Are you a startup that wants to build a killer SaaS or PaaS UX for the cloud? Do you need design guidance for your idea? If so, check out our RDK: it's free. Furthermore, we offer free design guidance and enablement workshops for selected use cases, too. For additional hands-on enablement to happen (which takes the form of a couple of online sessions and a hands-on workshop), there are some criteria you'll need to meet:

  • You must have a cutting edge simplified UI use case for SaaS extensions or PaaS custom app with a responsive web UI across devices; same for any IoT, wearable tech, or mobile solution that integrates with the API riches of the web.
  • You must be an active Oracle PartnerNetwork (OPN) member (Silver level+).
  • Your application or service must extend or integrate with one or more of the Oracle SaaS applications using supported APIs or PaaS or cloud integration services and/or application extensibility tools.
  • You must have full-stack or front-end developers who know their chops with the necessary dev tools.
  • You must be willing to share your success story with Oracle and the partner/startup community.
There are other gotchas that we will also check into before we commit. For example: Are you well past series A funding? Are you out of your parents' garage yet? Is there a Russ Hanneman on board (we'll let you know)? And yes, we will parse your social media history. The final stage would be that you'd need to complete a review and live demonstration to the OAUX and/or the Oracle Cloud Marketplace teams.

Our PaaS4SaaS enablement is already proven in Silicon Valley and in EMEA. Our relationships with the startup community and partner network are global ones and growing all the time.

So if you’re interested in starting a conversation with us about enablement, then contact us through the usual channels or in the Comments section below.

Wednesday Jun 15, 2016

Cloud UX RDK Hits #AMIS25: Multiplying that #PaaS4SaaS Message

We were invited. We just had to go. It would be rude not to. Okay, okay, it was business!

I’m talking about the Oracle Applications User Experience Cloud User Experience Rapid Development Kit outbound crew (yours truly and Senior User Experience Architect, Lancy Silveira [@lancys]) taking our PaaS4SaaS enablement story live to the AMIS Beyond the Horizon Oracle Conference in the Netherlands in June 2016.

RDK Runway Approaches

The conference was an immersive Oracle experience. On the occasion of AMIS’s 25th anniversary, the event was a fitting showcase of AMIS’s expertise and experience and a great platform for the entire Oracle community to share a wide range of technology topics: user experience (UX) and UI development, SOA, integrations and APIs, database platform and development, business and IT agility, continuous delivery, DevOps, and, of course, all things Oracle Cloud.

And, what an awesome location for the conference: Hangaar 2 on the former naval military air base at Valkenburg in Katwijk, in the Netherlands.

Valkenburg Naval Airbase

They weren’t kidding! Vintage scenes from the old Valkenburg naval air base. AMIS started out as Aircraft Maintenance Information System so the location of the conference was quite apt.

The Oracle Applications User Experience (OAUX) presence also included a general session by OAUX Group Vice President Jeremy Ashley (@jrwashley) on Oracle Applications User Experience: Trends and Strategy and other team contributions and demos on the Smart Office, Developer Experience, and Virtual Reality research. The OAUX turnout represented a powerful commitment to this important event.

RDK Roadsters and Rockstars

Our Cloud UX RDK was demoed over two days at AMIS 25 and generated lively interaction and interesting exchanges around the demo station. We also delivered a deep-dive presentation to explain the RDK business proposition and how to use the RDK to accelerate the delivery of must-have simplified UIs for SaaS extensions and PaaS apps.

Lancy Silveira demos the Cloud UX RDK

Lancy Silveira demos the Cloud UX RDK in our AMIS25 deep-dive session.

Our live dive explored the RDK’s UX design patterns eBook, the sketching tools, the AppsCloudUIKit software that includes exemplar SaaS flows and typical PaaS integrations. We pointed out how easy it is to integrate the richness of web services and relayed the success of our partners such as Profource and Knex Technology in using the RDK.

We also revealed our RDK roadmap for what is now an important part of OAUX strategy (suffice to say, there will be more enhancements and RDKs). I was also delighted that some of our OTN ACE Director friends even used our initial RDK in the OTN Developer Challenge at the event!

So, Why Go?

The RDK’s presence at the AMIS 25 event answers the question as to “why do we go to these events?”

Being there affords us a key opportunity to multiply our message by reaching influential ears and eyes that will spread the word about our PaaS4SaaS enablement. AMIS 25 packed a mighty punch in terms of audience caliber: key thought-leaders and C-level execs driving Oracle and partner business; innovators keen to be ahead of the competition; Oracle developer and technology community leaders, the business hungry and the technology savvy, all those the key movers and shakers who “get” why UX is now so critical in the cloud. The "big gun" multiplication factor was high at AMIS 25.

Ultan O'Broin and Jeremy Ashley do the numbers at AMIS25

(L-r) OAUX Senior Director, Ultan O’Broin (@ultan) and Jeremy Ashley crunch those multiplier numbers in an onsite debrief.

Attending these kinds of events also gives you a chance to communicate real and honest feedback on the RDK to us, to advise us on opportunities, to get our answers to technical and UX issues, and to contribute insight that turns into enhancements for the RDK and shape our roadmap.

So, we were excited to spend quality time with global influencers from both sides of the firewall such as Timo Hahn (@tompeez), Sten Vesterli (@stenvesterli), Debra Lilley (@debralilley), Steven Davelaar (@stevendavelaar), Bruno Borges (@brunoborges), Luc Bors (@lucb_), Lonneke Dikmans (@lonnekedikmans), Plinio Arbizu (@oramexico), Lucas Jellema (@lucasjellema), and many more.

Explore and Enhance

In fact, our enablement program with partners resulted in the latest Cloud UX enhancement: a headless mode switch for Cloud UX RDK page templates that will especially appeal to PaaS custom UI app developers. It’s now available on GitHub and OTN.

Before and after: Universal Global Header switch in Cloud UX RDK

Before and after: Headless mode home page switch in the Cloud UX RDK

If you have other RDK suggestions or want to meet us in person, then watch out for our next live hands-on appearance using the Usable Apps website events page, or stay in touch through the usual online channels.

Why not explore the latest RDK and how to use it on the Build a Simplified UI page on the Usable Apps website yourself? We’d love to hear from you and see a customer and partner success story emerge from it!

Many thanks to AMIS for a super event. The bar clearly has been raised – right over the horizon.

Hangaar 2 panorama

Over the horizon panoramic view of Hangaar 2. Phew!

More Information


The Oracle Applications User Experience (OAUX) Usable Apps in the Cloud blog.

Oracle Applictions User Experience logo

Twitter Usable Apps on Twitter

Main OAUX Website:

Usable Apps