Wednesday Nov 07, 2012

Fujitsu Raku-Raku SmartPhone: Japanese Digital Seniors UX Insight from @debralilley

Super blog posting on the super-important subject of digital inclusion by Oracle partner Fujitsu appstech maven and Oracle Applications User Experience FXA-er and ACE Director Debra Lilley (@debralilley).

Debra tells us how Fujitsu is enabling digital inclusion for older mobile users in Japan with their  Raku-Raku (らくらくホン) smart phone: Fujitsu Raku-Raku - My UX Homework (Raku-Raku means easy or comfortable in Japanese). There are UX mobile, social media, and methodology takeaways for us in Debra's blog.

Fujitsu Raku-Raku Smartphone Demo 

I encourage you to read what Debra found out. She also makes reference to a tailored social media experience for those digital seniors (デジタルシニア) as they'd be called in Japan (UK and Ireland uses the term silver surfers). You can find that online community website here.

Raku-Raku community Japanese Raku-Raku community English
Online Community Site for Fujitsu Raku-Raku Smartphone Digital Seniors (English translation via Google Translate)

It's an important reminder that UX is global sure, but also that worldwide accessibility and digital inclusion are priority components for UX. It's vital that we understand  broad societal aspects of technology adoption and how the requirements of different categories of technology users can be met in the enterprise too.

Oracle is committed to providing the best possible user experience for enterprise users of all ages and abilities. That means talking with all sorts of users worldwide and understanding how and why they want to use our technology and what their context of use is. Such users are now heavily influenced by the ICT usability experience in their personal lives too. You can read more about Oracle's accessibility program on our corporate website.

Proud to say I prompted a few questions in Japan all the way from Ireland. So, UX is not only global but you can drive UX research globally too without ever leaving home!

Brilliant job, Debra. Here's to more such joint research creativity and UX collaboration worldwide between us. Wondering where we might go next? And what a fun way to do things too.

Friday Nov 02, 2012

Discount Multilingual Day in the Life of User Experience

Super article by the WikiMedia Foundation engineering folks about Designing for the Multilingual Web using the Wikipedia Universal Language Selector user interface as an example. Great ideas about tools that are available, as well as covering the basics of wireframing (mockups), prototyping, and user testing. Lots of inspiration there for developers and builders of apps who want to ensure their user experience (UX) really delivers for a global audience.

Check out the use of the Firefox-based Pencil, how to translate your mockups, and how to perform remote user testing using Google+ Hangouts.

Paul Giner demonstrates how to translate mockups.

A little clunky and homespun in parts (I would prefer if tools such as Pencil or Balsamiq MockUps, and so on, could roundtrip directly from SVG to XLIFF for example, and Pencil doesn't work yet with the latest versions for Firefox) and I am not sure how it can really scales to enterprise-level use. However, the UX methodology is basically sound, and reinforces the importance of designing and testing in more that one language. The most powerful message for me is that you do not need special resources, training or expensive tools to deliver great-looking usable apps if you're a developer.

Definitely worth considering if you're building apps out there in the community.

Sunday Oct 21, 2012

Not All iPhone 5 and Galaxy SIII in Some Markets #UX #mobile #BBC #L10n

The BBC World Service provides news content to more people across the globe, and has launched a series of new apps tailored for Nokia devices, allowing mobile owners to receive news updates in 11 different languages. So, not everyone using an iPhone 5 or Samsung Galaxy SIII then? hardly surprising given one of these devices could cost you a large chunk of your annual income in some countries! The story is a reminder of taking into account local market requirements and using a toolkit to develop solutions for them.

The article tells us

The BBC World Service apps will feature content from the following BBC websites: BBC Arabic, BBC Brasil (in Portuguese), BBC Chinese, BBC Hindi, BBC Indonesia, BBC Mundo (in Spanish), BBC Russian, BBC Turkce, BBC Ukrainian, BBC Urdu and BBC Vietnamese.

Users of the Chinese, Indonesian and Arabic apps will receive news content but will also be able to listen to radio bulletins.

It’s a big move for the BBC, particularly as Nokia has sold more than 675 million Series 40 handsets to date. While the company’s smartphone sales dwindle, its feature phone business has continued to prop up its balance sheet.

Ah, feature phones. Remember them? You should! Don't forget that Oracle Application Development Framework solution for feature phones too: Mobile Browser. So, don't ignore a huge market segment and opportunity to grow your business by disregarding feature phones when Oracle makes it easy  for you to develop mobile solutions for a full range of devices and users! Let's remind ourselves of the different mobile toolkit solutions offered by Oracle or coming soon that makes meeting the users of global content possible.

Oracle ADF Mobile Solutions. Oracle Makes no contractual claims about development, release, and timing of future products.

Mobile Development with ADF Mobile
(Oracle makes no contractual claims about development, release, and timing of future products.)

All that said, check out where the next big markets for mobile apps is coming from in my post on Blogos: Where Will The Next 10 Million Apps Come From? BRIC to MIST.


Oracle Applications Cloud global user experience (UX): Culture, localization, internationalization, language, personalization, more. A globally-savvy UX making it all fit together for Oracle's worldwide partners and customers.

Audience: Enterprise applications translation and localization topics for the user experience professional (designers, engineers, developers, researchers)!

Ultan Ó Broin. Director, Global Applications User Experience, Oracle Corporation. On Twitter: @localization



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