Monday Dec 08, 2014

Hamburger is the New Discovery: Chinese Mobile App UI Trends

Shout out for a great article on Chinese Mobile App UI Trends by Dan Grover (@dangrover).

Chinese Mobile App UI Trends. Image via Dan Grover.

Chinese Mobile App UI Trends. Image via Dan Grover.

A really great read and a reminder that an awesome UX must be local and contextual. It's a practical example of importance of ethnography as a basis for empathizing with user requirements, and how simple everyday observation can offer many insights for designers and developers of global apps. In this case, Dan took advantage of a relocation from San Francisco to China to observe, document and share his insights.

Dan includes some great visual examples to illustrate the trends. I love the sections on how discovery is the new hamburger menu and how chat is a universal UI. And you thought QR codes were dead?

Oracle Applications Cloud Release 9 is available in 23 national languages, including Traditional Chinese (ZHT) and Simplified Chinese (ZHS), by the way.

And, in keeping with the inspiration for the article, Dan's article is now available in Chinese too: 中国移动应用设计趋势解读

Sunday Oct 21, 2012

Not All iPhone 5 and Galaxy SIII in Some Markets #UX #mobile #BBC #L10n

The BBC World Service provides news content to more people across the globe, and has launched a series of new apps tailored for Nokia devices, allowing mobile owners to receive news updates in 11 different languages. So, not everyone using an iPhone 5 or Samsung Galaxy SIII then? hardly surprising given one of these devices could cost you a large chunk of your annual income in some countries! The story is a reminder of taking into account local market requirements and using a toolkit to develop solutions for them.

The article tells us

The BBC World Service apps will feature content from the following BBC websites: BBC Arabic, BBC Brasil (in Portuguese), BBC Chinese, BBC Hindi, BBC Indonesia, BBC Mundo (in Spanish), BBC Russian, BBC Turkce, BBC Ukrainian, BBC Urdu and BBC Vietnamese.

Users of the Chinese, Indonesian and Arabic apps will receive news content but will also be able to listen to radio bulletins.

It’s a big move for the BBC, particularly as Nokia has sold more than 675 million Series 40 handsets to date. While the company’s smartphone sales dwindle, its feature phone business has continued to prop up its balance sheet.

Ah, feature phones. Remember them? You should! Don't forget that Oracle Application Development Framework solution for feature phones too: Mobile Browser. So, don't ignore a huge market segment and opportunity to grow your business by disregarding feature phones when Oracle makes it easy  for you to develop mobile solutions for a full range of devices and users! Let's remind ourselves of the different mobile toolkit solutions offered by Oracle or coming soon that makes meeting the users of global content possible.

Oracle ADF Mobile Solutions. Oracle Makes no contractual claims about development, release, and timing of future products.

Mobile Development with ADF Mobile
(Oracle makes no contractual claims about development, release, and timing of future products.)

All that said, check out where the next big markets for mobile apps is coming from in my post on Blogos: Where Will The Next 10 Million Apps Come From? BRIC to MIST.

Wednesday Jul 11, 2012

Oracle Worldwide Product Translation Group and Applications User Experience Working Together

The Applications User Experience (UX) Mobile team has been extending its ethnographic research to even more countries. Recently, the team conducted research in Sweden, and I am pleased to say I made the connection for the UX team with the Oracle's Worldwide Product Translation Group (WPTG) local (that is, in-country) language specialists.

It struck me that WPTG's local market knowledge and insight that we heard about at an Oracle Usability Advisory Board meeting in the UK in 2011 would be very valuable to the UX efforts while, at the same time, UX could afford WPTG an opportunity to understand our design and development direction so that linguistic resources (terminology, style guides, translatability guidelines, and so on) for any translation of our mobile solutions could be prepared in advance.

Brent White taking notes as research participant Capri Norrman uses an iPad in work in Stockholm. TITLE=

Brent White of the Mobile UX team takes notes as ethnography participant Capri Norrman uses mobile technology to work in Stockholm.
Pic credit: Oracle Applications UX. The UX team acknowledges Capri's kind permission to use this image.

I'm told by Brent White of the Mobile UX team that the co-operation was a big success.  A WPTG Swedish language specialist joined a couple of ethnographic sessions, taking great notes and turning them around very fast for the UX team. And of course, a great local insight into Swedish culture and ways of working was provided too, along with some very convivial socializing! 

More research in more countries is planned. Watch out for future blog posts and other communications about this super worldwide co-operation.

About

Oracle Applications Cloud global user experience (UX): Culture, localization, internationalization, language, personalization, more. A globally-savvy UX making it all fit together for Oracle's worldwide partners and customers.

Audience: Enterprise applications translation and localization topics for the user experience professional (designers, engineers, developers, researchers)!
Profile

Ultan Ó Broin. Director, Global Applications User Experience, Oracle Corporation. On Twitter: @localization

Links

Search

Archives
« July 2015
SunMonTueWedThuFriSat
   
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
 
       
Today