Sunday Oct 21, 2012

Cross-Cultural Design (great video from HFI) - #usableapps #UX #L10n

Great video from HFI Animate, featuring user-centered design for emerging markets called Cross Cultural Design: Getting It Right the First Time.

Cross Cultural Design: Getting It Right the First Time

Apala Lahiri Chavan talks about the issues involved in designing solutions for Africa, India, China and more markets! Design for the local customer's ecosystem - and their feelings! Timely reminder of the important of global and local research in UX!

Wednesday Jul 11, 2012

Oracle Worldwide Product Translation Group and Applications User Experience Working Together

The Applications User Experience (UX) Mobile team has been extending its ethnographic research to even more countries. Recently, the team conducted research in Sweden, and I am pleased to say I made the connection for the UX team with the Oracle's Worldwide Product Translation Group (WPTG) local (that is, in-country) language specialists.

It struck me that WPTG's local market knowledge and insight that we heard about at an Oracle Usability Advisory Board meeting in the UK in 2011 would be very valuable to the UX efforts while, at the same time, UX could afford WPTG an opportunity to understand our design and development direction so that linguistic resources (terminology, style guides, translatability guidelines, and so on) for any translation of our mobile solutions could be prepared in advance.

Brent White taking notes as research participant Capri Norrman uses an iPad in work in Stockholm. TITLE=

Brent White of the Mobile UX team takes notes as ethnography participant Capri Norrman uses mobile technology to work in Stockholm.
Pic credit: Oracle Applications UX. The UX team acknowledges Capri's kind permission to use this image.

I'm told by Brent White of the Mobile UX team that the co-operation was a big success.  A WPTG Swedish language specialist joined a couple of ethnographic sessions, taking great notes and turning them around very fast for the UX team. And of course, a great local insight into Swedish culture and ways of working was provided too, along with some very convivial socializing! 

More research in more countries is planned. Watch out for future blog posts and other communications about this super worldwide co-operation.

Wednesday Mar 02, 2011

OUAB Europe Globalization Topics

Pleased to announce that the Oracle Usability Advisory Board has added a globalization workgroup (for internationalization, localization, and translation issues) for 2011.

The aims of this workgroup, broadly, are:

  • To understand how our customers use translated versions of applications.
  • To identify key international support, translation and localization-related usability issues in deployed applications.
  • To make recommendations to Oracle usability and development teams about meeting global customer usability requirements in current and future versions of our applications. 
regional_ebs_settings.png
Potential areas include: How international users use applications when working, ethnography opportunities, key cultural impacts on usability; internationalization and multilingual support (MLS) feature usage, localization of forms and reports, language quality, extensibility, translation of user assistance, user-generated and rich-media content like UPK, and international mobile application opportunities. Plus whatever the OUAB members agree should be looked at! More details the organization of the group is available on the usableapps.oracle.com website  (scroll down to the "Charter" section).
About

Oracle applications global user experience (UX): Culture, localization, internationalization, language, personalization, more. For globally-savvy UX people, so that it all fits together for Oracle's worldwide customers.

Audience: Enterprise applications translation and localization topics for the user experience professional (designers, engineers, developers, researchers)!
Profile

Ultan Ó Broin. Director, Global Applications User Experience, Oracle Corporation. On Twitter: @localization

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