Monday Dec 08, 2014

Hamburger is the New Discovery: Chinese Mobile App UI Trends

Shout out for a great article on Chinese Mobile App UI Trends by Dan Grover (@dangrover).

Chinese Mobile App UI Trends. Image via Dan Grover.

Chinese Mobile App UI Trends. Image via Dan Grover.

A really great read and a reminder that an awesome UX must be local and contextual. It's a practical example of importance of ethnography as a basis for empathizing with user requirements, and how simple everyday observation can offer many insights for designers and developers of global apps. In this case, Dan took advantage of a relocation from San Francisco to China to observe, document and share his insights.

Dan includes some great visual examples to illustrate the trends. I love the sections on how discovery is the new hamburger menu and how chat is a universal UI. And you thought QR codes were dead?

Oracle Applications Cloud Release 9 is available in 23 national languages, including Traditional Chinese (ZHT) and Simplified Chinese (ZHS), by the way.

And, in keeping with the inspiration for the article, Dan's article is now available in Chinese too: 中国移动应用设计趋势解读

Sunday Oct 21, 2012

Cross-Cultural Design (great video from HFI) - #usableapps #UX #L10n

Great video from HFI Animate, featuring user-centered design for emerging markets called Cross Cultural Design: Getting It Right the First Time.

Cross Cultural Design: Getting It Right the First Time

Apala Lahiri Chavan talks about the issues involved in designing solutions for Africa, India, China and more markets! Design for the local customer's ecosystem - and their feelings! Timely reminder of the important of global and local research in UX!

Wednesday Jul 11, 2012

Oracle Worldwide Product Translation Group and Applications User Experience Working Together

The Applications User Experience (UX) Mobile team has been extending its ethnographic research to even more countries. Recently, the team conducted research in Sweden, and I am pleased to say I made the connection for the UX team with the Oracle's Worldwide Product Translation Group (WPTG) local (that is, in-country) language specialists.

It struck me that WPTG's local market knowledge and insight that we heard about at an Oracle Usability Advisory Board meeting in the UK in 2011 would be very valuable to the UX efforts while, at the same time, UX could afford WPTG an opportunity to understand our design and development direction so that linguistic resources (terminology, style guides, translatability guidelines, and so on) for any translation of our mobile solutions could be prepared in advance.

Brent White taking notes as research participant Capri Norrman uses an iPad in work in Stockholm. TITLE=

Brent White of the Mobile UX team takes notes as ethnography participant Capri Norrman uses mobile technology to work in Stockholm.
Pic credit: Oracle Applications UX. The UX team acknowledges Capri's kind permission to use this image.

I'm told by Brent White of the Mobile UX team that the co-operation was a big success.  A WPTG Swedish language specialist joined a couple of ethnographic sessions, taking great notes and turning them around very fast for the UX team. And of course, a great local insight into Swedish culture and ways of working was provided too, along with some very convivial socializing! 

More research in more countries is planned. Watch out for future blog posts and other communications about this super worldwide co-operation.

About

Oracle Applications Cloud global user experience (UX): Culture, localization, internationalization, language, personalization, more. A globally-savvy UX making it all fit together for Oracle's worldwide partners and customers.

Audience: Enterprise applications translation and localization topics for the user experience professional (designers, engineers, developers, researchers)!
Profile

Ultan Ó Broin. Director, Global Applications User Experience, Oracle Corporation. On Twitter: @localization

Links

Search

Archives
« August 2015
SunMonTueWedThuFriSat
      
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
     
Today