By Ultan O'Broin-Oracle on Dec 08, 2014
Chinese Mobile App UI Trends. Image via Dan Grover.
A really great read and a reminder that an awesome UX must be local and contextual. It's a practical example of importance of ethnography as a basis for empathizing with user requirements, and how simple everyday observation can offer many insights for designers and developers of global apps. In this case, Dan took advantage of a relocation from San Francisco to China to observe, document and share his insights.
Oracle Applications Cloud Release 9 is available in 23 national languages, including Traditional Chinese (ZHT) and Simplified Chinese (ZHS), by the way.
And, in keeping with the inspiration for the article, Dan's article is now available in Chinese too: 中国移动应用设计趋势解读