Fujitsu Raku-Raku SmartPhone: Japanese Digital Seniors UX Insight from @debralilley
By ultan o'broin on Nov 07, 2012
Super blog posting on the super-important subject of digital inclusion by Oracle partner Fujitsu appstech maven and Oracle Applications User Experience FXA-er and ACE Director Debra Lilley (@debralilley).
Debra tells us how Fujitsu is enabling digital inclusion for older mobile users in Japan with their Raku-Raku (らくらくホン) smart phone: Fujitsu Raku-Raku - My UX Homework (Raku-Raku means easy or comfortable in Japanese). There are UX mobile, social media, and methodology takeaways for us in Debra's blog.
Fujitsu Raku-Raku Smartphone Demo
I encourage you to read what Debra found out. She also makes reference to a tailored social media experience for those digital seniors (デジタルシニア) as they'd be called in Japan (UK and Ireland uses the term silver surfers). You can find that online community website here.
It's an important reminder that UX is global sure, but also that worldwide accessibility and digital inclusion are priority components for UX. It's vital that we understand broad societal aspects of technology adoption and how the requirements of different categories of technology users can be met in the enterprise too.
Oracle is committed to providing the best possible user experience for enterprise users of all ages and abilities. That means talking with all sorts of users worldwide and understanding how and why they want to use our technology and what their context of use is. Such users are now heavily influenced by the ICT usability experience in their personal lives too. You can read more about Oracle's accessibility program on our corporate website.
Proud to say I prompted a few questions in Japan all the way from Ireland. So, UX is not only global but you can drive UX research globally too without ever leaving home!
Brilliant job, Debra. Here's to more such joint research creativity and UX collaboration worldwide between us. Wondering where we might go next? And what a fun way to do things too.