Augmented Reality and Translation: Use Case in Enterprise?

Really love this iPhone app from Visual Quest: Word Lens. Great to see the concept of augmented reality ("a hot topic in UX") and translation coming together. Of course, I've downloaded the app and I'm trying it out already!

wordlens.png

Mashable says it all about this app in terms of how it seems like Sci-Fi is coming to life. However, the question remains: How could such an app be used in the enterprise applications space?

Opinions welcome!

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Oracle applications global user experience (UX): Culture, localization, internationalization, language, personalization, more. For globally-savvy UX people, so that it all fits together for Oracle's worldwide customers.

Audience: Enterprise applications translation and localization topics for the user experience professional (designers, engineers, developers, researchers)!
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Ultan Ó Broin. Director, Global Applications User Experience, Oracle Corporation. On Twitter: @localization

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