What makes for a great, compelling and modern user experience? Context. Context of use, context of device, context of task, all revolving around a source of truth in the cloud: that customer, that employee, that sale, that general ledger. And what makes for a great translation (or localization as the rest of the industry would say)? Context.
Here's a presentation I delivered at Localization World, London 2013 that shows how the two can work together. For me, context is just as useful for implementers and developers as it is for the translation team. And certainly providing the context for a great string in the UI, in any language, is what makes for a great experience.