By Ultan O'Broin-Oracle on Oct 21, 2012
Great video from HFI Animate, featuring user-centered design for emerging markets called Cross Cultural Design: Getting It Right the First Time.
Cross Cultural Design: Getting It Right the First Time
Apala Lahiri Chavan talks about the issues involved in designing solutions for Africa, India, China and more markets! Design for the local customer's ecosystem - and their feelings! Timely reminder of the important of global and local research in UX!