Web 2.0 Developer Matter: Make Sure You Know Who Your Customers Are!
By tra on Mar 22, 2007
Mark Cuban is not as maverick as he often pretends to be. His recent blog on the GooTube vs Viacom case is quiet insightful and right on the money on the most important issue developers should be concerned when building Web 2.0 services:
"Ebay knows their customers. Loopnet knows their customers. I happen to believe that its key that the "Service Provider" have a real business and infringing action by its users is as much a problem to the Provider as it is to the copyright owner. An ISP makes money with the monthly bill. Ebay makes money from transactions. A real estate hosting company makes money from listings. They all know exactly who their customers are and if one of them uploads infringing materials, they can actually identify the person and if they do it repetitively remove them. In either case, it doesn't change or impact their core business and it helps identify those who dont respect copyright and gives the content owner the option of taking action."
If you are looking to build and deploy a Web 2.0 service make sure you identify and know who your users are. By the way, Sun's has the industry leading Identity Management system to help you build your Web 2.0 services, and helped develop JXTA, the industry leading open-source P2P platform that provides peer identity and security as a core platform feature :-)