In the event of a data breach, the role of marketing could be arguably the most important. Speed and communication are of critical importance, as minutes could...
In the event of a data breach, the role of marketing could be arguably the most important. Speed and communication are of critical importance, as minutes could result in millions of dollars lost for your business. To avoid this, marketeers need to thoroughly assess all customer touch points and work with IT to ensure data is collected, analyzed and stored securely at every step. In doing so, marketeers can mitigate the likelihood of a data breach and increase trust inside...
In the event of a data breach, the role of marketing could be arguably the most important. Speed and communication are of critical importance, as minutes could result in millions of dollars lost for...
Everyone agrees GDPR has changed the digital marketing paradigm. In the process, it’s also changed the marketing game—providing smart marketers an unprecedented...
Everyone agrees GDPR has changed the digital marketing paradigm. In the process, it’s also changed the marketing game—providing smart marketers an unprecedented opportunity to shine. While seeking unambiguous and continuous opt-in from customers, marketers have the obligation (and privilege) to take scrupulous care of customer communication. Those that do this well will reap big rewards. From interruption to permission Coined by marketing guru Seth Godin, Permission Marketing...
Everyone agrees GDPR has changed the digital marketing paradigm. In the process, it’s also changed the marketing game—providing smart marketers an unprecedented opportunity to shine. While...
What good is all your data if it can’t be trusted? As marketers start to embrace new technologies, further work is needed to ensure data is accurate and...
What good is all your data if it can’t be trusted? As marketers start to embrace new technologies, further work is needed to ensure data is accurate and reliable to ensure customer trust and reduce risk. Today’s marketing opportunities are unprecedented. The cloud is driving the move to AI, where data is collected and analysed to better understand customer needs. However, if the data is inaccurate it really can’t be trusted, putting both the organisation and customer at...
What good is all your data if it can’t be trusted? As marketers start to embrace new technologies, further work is needed to ensure data is accurate and reliable to ensure customer trust and...
Every marketer wants to build trust in their brand, because it fuels the business. But while marketers are increasingly using data to build and measure...
Every marketer wants to build trust in their brand, because it fuels the business. But while marketers are increasingly using data to build and measure reputation, they often ignore that in the same way a defective product can undermine their efforts, a data breach can be catastrophic. Data and The Brand Customer data is what makes smart, effective marketing possible. It allows us to reach the right people, at the right time, in the right way. It’s the difference between...
Every marketer wants to build trust in their brand, because it fuels the business. But while marketers are increasingly using data to build and measure reputation, they often ignore that in the same...
Data security is seen as a drag: it’s complicated; it stifles a marketer’s creativity; and it’s IT’s baby anyway. Sound familiar? The truth is that data...
Data security is seen as a drag: it’s complicated; it stifles a marketer’s creativity; and it’s IT’s baby anyway. Sound familiar? The truth is that data security drives every aspect of the technology revolution that is transforming marketing. Marketers need to not just take responsibility, but take control. The idea that data security is boring vanishes once we understand that it’s essential to brand value. The average cost of a data breach is over US$3.8 million ─ with...
Data security is seen as a drag: it’s complicated; it stifles a marketer’s creativity; and it’s IT’s baby anyway. Sound familiar? The truth is that data security drives every aspect of the technology...
If customers are going to trust that brands use their personal data responsibly, marketers first need confidence in their company’s ability to handle this...
If customers are going to trust that brands use their personal data responsibly, marketers first need confidence in their company’s ability to handle this information internally. We outline the crucial role marketing leaders will play in fostering a more ethical approach to data management. Today’s data protection regulation is not intended to punish brands. Its aim is to make them accountable for the significant power they hold. And if harnessed correctly, it can even be an...
If customers are going to trust that brands use their personal data responsibly, marketers first need confidence in their company’s ability to handle this information internally. We outline...
By 2025 there will be 163 zettabytes of data – but a only 3% of this data will be analysed according to a Seagate/IDC study. To turn this goldmine of data into...
By 2025 there will be 163 zettabytes of data – but a only 3% of this data will be analysed according to a Seagate/IDC study. To turn this goldmine of data into actions, the key is looking ahead, not behind. An organisation tackling this task head on is Shibuya Tourism Association, which provides information for the area surrounding the iconic Shibuya Crossing in Tokyo. The crossing, and beyond Over 5 million foreign tourists a year visit this scrambled intersection made...
By 2025 there will be 163 zettabytes of data – but a only 3% of this data will be analysed according to a Seagate/IDC study. To turn this goldmine of data into actions, the key is looking ahead, not...
90% of the world’s existing data was created in the past 2 years and most of that data is linked to individuals. Think about your own interaction with...
90% of the world’s existing data was created in the past 2 years and most of that data is linked to individuals. Think about your own interaction with businesses as a customer, not a marketer. As a savvy consumer you’ll not tolerate any barriers to purchase – meet one and you’ll find your product elsewhere. Barriers are diverse, but they share a common failure point: an inability to connect with you as an individual. It’s a clear signal that a company isn’t innovating,...
90% of the world’s existing data was created in the past 2 years and most of that data is linked to individuals. Think about your own interaction with businesses as a customer, not a marketer. As...
Social media has been marketing’s stellar performer for nearly two decades. From 2002’s launch of LinkedIn through to 2018, close to 3.2 billion people have...
Social media has been marketing’s stellar performer for nearly two decades. From 2002’s launch of LinkedIn through to 2018, close to 3.2 billion people have ‘gone social’ – that’s a 13% hike on 2017. Understandably, businesses have rushed to where consumers now spend more of their time. But recent events have tarnished social’s golden egg and the fallout shows that marketers need to follow their customers – not channels. Learning the lessons Don’t panic, social media isn’t...
Social media has been marketing’s stellar performer for nearly two decades. From 2002’s launch of LinkedIn through to 2018, close to 3.2 billion people have ‘gone social’ – that’s a 13% hike on...
