By terrymckenzie on May 10, 2008
In the midst of stories dissing my company because of our weak Q3 and subsequent drop - ok, plunge - in stock price, my day was brightened this morning when I opened up my morning paper, the Los Angeles Times. There, on the front page, was this headline: A Second Life for Corporate America.
I'm an internal communicator, and my job is typically behind the scenes, not making headlines. So the fact that our recent Global Employee Connections meeting in Second Life was prominently featured in the story has just made me grin, ear-to-ear.
Here's a quote from the story:
....Hundreds of Sun avatars lounged in the audience, some wearing sneakers and jeans, others in business attire, asking questions about new products, Second Life and Sun's competitive position. Thousands of other employees watched the virtual meeting on monitors in Sun's offices in Santa Clara, New York and Tokyo."
How did employees react to our global meeting in Second Life? I'd say the reaction was pretty split, with some people loving it and other not so crazy about it. But while not everyone loved the experience, you've gotta love good publicity!
OK, I'm going to get this big grin off my face any minute now....