By Isabel F. Pe�uelas-Oracle on Feb 18, 2013
Can you foresee a time when you won't need a browser to do the things you do online? This is the smart question that starts with the article of Scott M. Fulton about The Web vs. the Cloud.
In a recent debate sponsored by Oracle in Madrid, Pepe Cerezo - digital business strategy expert- highlighted that Internet has now become an Internet of Services, what is called the Business of Data: the combination of M2M technologies with mobile will provide new services that we can´t predict now, and we may see soon firms as Nike selling shirts with sensors that will help us to monitor our sport activity based on data analysis.
The actual explosion of mobile technologies and the widespread of mobile connectivity is enabling companies to leapfrog some stages and launch digital mobile business without passing through the Web. One of the reasons of the mobile revolution is that mobile is sticky: with an increasing number of internauts permanently connected, in the media sector it has found that the average duration of the visit from the mobile readers is longer than the browser readers.
But what technology companies are embracing to keep with the momentum? The apps vs web is as a false dichotomy, the decision on whether to offer an app to download, or to serve services through a mobile browser, largely depends on the desired functionality, and on the particular state of the customer life cycle.
It is not a black and white question, a native app is sometimes better than a native app, but mobile web technology is winning the race for both apps and Web experience –as it was pointed by Enrique Martín –Middleware Presales Manager of Oracle Iberia- Gartner predicts that by 2015 80% of all mobile applications developed will be hybrid or mobile web oriented.