Cloud is fueling the next wave of digital disruptive growth

Cloud has evolved from a mere cost-saving tool and has slowly started to spread within many companies as the core accelerator for digital transformation. Three reasons why Cloud is fueling the next wave of digital disruptive growth. CLOUD = AGILITY TO WORK AT PACE Previously to the cloud advent, when a business had an application or process they wanted to implement, it would take weeks or months to get the infrastructure in place before development could even begin. Companiesfocused...

Monday, September 28, 2015 | Customer Experience | Read More

We are all Digital Startups: Three Predictions describing how Digital Teams will Work during 2015

With the advent of the New Year it is difficult to determine which technological innovations will create the higher impact: Drones, BitCoins, 3D scan and printing, Connected Cars, Connected Vending, Skin Wearables, Deep Web, Programmatic, Digital Signage or the re-emerging of Artificial Intelligence are some on the Top. Digital Teams in charge of Corporate Innovation are watching it all, but are also exploring, learning and applying newdevelopment approaches with high impact...

Monday, January 5, 2015 | Customer Experience | Read More

Stop Thinking of your eShop as the Online Equivalent of a Physical Store and Convert your Store into a Digital Boutique

With the occasion of an Oracle WebCenter event around The Connected Customer last week in Madrid, I have had the chance to listen and to discuss with different companies including big retailers from supermarkets to luxury brands. During the day, several questions and concerns came to my attention, so here you have some thoughts inspired by the meeting and by my own recent readings on the subject and in particular by Brian Solis´s book The End of Business as Usual. How can I...

Monday, October 14, 2013 | Customer Experience | Read More

The App-Patient and the New Healthcare Processes

Three years ago the most heard buzzword in the Health sector was the e-Patient, but today with the emergence of mobile Internet access, self-care has been revolutionized with a massive number of mobile-health apps becoming quickly popular. With more than 8000 apps in Apple Store under the category “Health and Fitness” and more than 5000 under “Medical”, people can use apps to monitor their sport activities, to play social games for dietary objectives with fellows, to preventmental...

Wednesday, June 12, 2013 | Customer Experience | Read More

Notes from a debate on mobility

Can you foresee a time when you won't need a browser to do the things you do online? This is the smart question that starts with the article of Scott M. Fulton about The Web vs. the Cloud. In a recent debate sponsored by Oracle in Madrid, Pepe Cerezo - digital business strategy expert- highlighted that Internet has now become an Internet of Services, what is called the Business of Data: the combination of M2M technologies with mobilewill provide new services that we can´t...

Monday, February 18, 2013 | Customer Experience | Read More

Gamify your Web

Yesterday Valencia welcomed the Gamification World Congress that I follow virtually through #GWC2012. BBVA, Iberia, Ligeresa, Axe, Wayra, ESADE, GlaxoSmithKline, Macmillan, Gamisfaction, Nomaders, Blaffin were among the companies presenting success stories on gaming. It has been proved that people remember things easily when an emotion is created. The marketing expectations around Gamification techniques have a lot to do with Neuromarketing theories. There are a lot of...

Friday, September 21, 2012 | Customer Experience | Read More

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