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OracleNext Podcast | July 3, 2018

The World of Data Management According to Paul Sonderreger

By: Roland Smart

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Get the lowdown on the new European data privacy regulations—which by the way reverberate far beyond the European Union—on this edition of the OracleNext podcast. Data expert Paul Sonderegger riffs on how the data handling framework, rolling out this year, could impact consumers—whose information is being collected—and the companies wanting to parse that information.

Sonderegger, Oracle’s chief data strategist, who is interviewed by veteran journalists  Michael Hickins and Barbara Darrow, also talks about:

  • How the move to cloud computing is complicating how data is collected, stored, and managed.
  • How the F. Scott Fitzgerald test might be a better gauge of true artificial intelligence (AI) than the more commonly applied Turing test. 
  • And how the aforementioned GDPR regulations, now rolling out in Europe, could shift the balance of power between the people whose behavior is being observed and the companies that are observing that behavior.

It’s a great chat, so sit back and enjoy. And please tune back in to hear more from Hickins, Darrow, and their guests on the OracleNext Iconoclasts series.

For more from Sonderreger, check out his Quartz story on the F. Scott Fitzgerald test as well as his blog post about common misconceptions about data disruption.

ROLAND SMART is a product oriented marketing leader who serves as a vice-president in the Oracle corporate marketing group. During his tenure he has led several modernization initiatives related to The Oracle Technology Network, social programs, and content/inbound programs. His previous experience includes early roles at a number of startups including Involver which was acquired by Oracle in 2012. Smart speaks at industry events such as the ad:tech, Modern Marketing Experience, The Social Media Optimization Conference, SXSW, and co-hosts The Marketing Agility Podcast. He's written for such industry publications as Forbes and iMedia. His acclaimed book The Agile Marketer: Turning Customer Experience Into Your Competitive Advantage was published in 2016 by Wiley.

 

 

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