The ultimate business model

I'm sitting here on a plane, and the airlines continue to amaze. While they continue to offer free carbonated beverages, American Airlines is now charging $2.00 for a bottle of water. Apprently you can still get your contaminated water for free however. Price hasn't had much correlation with cost in much of our world for a while, but sometimes it smacks you so hard upside the head it's hard to ignore.
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