Yesterday was my first day at OOW. Even though there were some
scintillating events over the weekend, in particular these keynotes
from Sun's Scott McNealy & James Gosling(view here
Oracle's Larry Ellison (view
), I wasnt at that portion of OOW.
My first impressions, even before I entered Moscone, was Wow! The place
was entirely taken over by Oracle. Buses ran billboards advertising
Oracle and the event, there was even a huge tent between Moscone North and South, reserved as dining area
and essentially closing Howard Street
. There was even the scale model BMW
Oracle Racing High-tech Catamaran on display
at the Fourth and
Howard Streets intersection. Exhibitions were in Moscone South AND
Moscone West. Essentially, that 6 block area was nothing but Oracle OpenWorld.
My second impression was suits. Lots and lots of them. Essentially
different from IDF, which billed itself as the next, next, next big
thing, and JavaOne, which is clearly a hacker's conference (and where
James reminded Sun CEO Jonathan Schwartz that he was out of place in
his suit at the keynote and got huge applause from the audience), this
one is a carefully and well-scripted conference. I could not listen to
the entire keynote
from Phillips and Catz
), but what I
could hear was very carefully laid out and executed. One astounding
fact I gathered (and later could relate to): Oracle has over 3000
products and the portfolio is growing ever faster!
So, I had booth duty on the exhibition floor. Moscone South.
Essentially a technology, but even more importantly, a services
showcase. All the major partners were there: HP, IBM, Dell, AMD, Intel
and of course Sun. And also, networking and wireless partners like
Cisco, Brocade, AT&T, Blackberry and Verizon. But also,
Infosys, CSC, NetApp, Deloitte, Wipro, EDS, Accenture, KPMG,
PriceWaterhouseCooper, Tata Consulting (TCS). I'm singling out that
last list because I havent seen them at any of the developer
conferences I usually go to (Sun TechDays, JavaOne, IDF, LinuxWorld,
etc). Oracle itself was fairly hidden (or backgrounded), giving their
partners essentially all the glory and topspots on the floor.
[Moscone West has a HUGE, HUGE Salesforce.com presence which I intend
to check out today].
There was a Cloud booth (for those of you who think Oracle is
anti-Cloud) and I engaged in some interesting and long discussions with
vendors in that booth (except Amazon, I'll corner them today, because
they are more of a known quantity as far as I'm concerned, so unlikely
that I'll learn anything new). On-Demand computing seems to have a big presence in what
Oracle calls "DemoGrounds"
(see this picture, eg)
The Sun booths were very strategic and visible. Right next to the main
entrance. We had some foot traffic, but for the Sun Studio booth,
mostly non-existent. I probably talked to about a dozen to 15 non-Sun
folks and some of them were even Oracle folks, who I knew by email
before. Given that the crowd was a suited, mostly business IT type
crowd, I am not surprised. A few that came by were disappointed that we
didnt run on Windows, but were suitably impressed by the offering and
demo when I showed them what we had.
An interesting day. Tiring, since the shift turned out to be a 5+ hour
shift without a lot of interesting traffic, but I think I learned a bit
from others there. Which makes it entirely worthwhile.
More details tomorrow, I hope.