SUNW ticker turns into JAVA
By Vtatkar-Oracle on Aug 27, 2007
Sun Microsystems started trading under a new Ticker symbol JAVA. This has, of course, been a hot topic for the past few days since Sun announced it and Jonathan Schwartz, our CEO, blogged about it.
The engineers who have opined on it have generally been down on the move, reflecting much of blogdom (and the unusually high number of comments Jonathan's blog entry has attracted)... and thats putting it mildly . But time will tell if this move brought the awareness and openings that it was intended for. Ultimately, if it ranks alongside the The Network is the Computer slogan that helped identify SUNW's place, it would be a good measure of success.
Meanwhile, not all the sentiment out there is negative. Heres an independent view of this, from BusinessWeek this morning . Interesting and pretty neutral take.
PS. For those of you concerned that googling for SUNW just got harder, yes, it did. Just remember, the new string to search for is NASDAQ:JAVA . Neutrally speaking, the W in SUNW had gotten redundant lately and was turned into WorldWide from Workstation, anyway.