I recently read an interesting blog article about how transparent supply chains can improve brand integrity. The blog discusses the increase in the popularity of purpose-led brands and how transparency in the supply chain can hold companies to a higher standard. There is also an interview with Jon Chorley, Oracle’s chief sustainability officer and group vice president of supply chain product strategy. The interview focuses on how companies can leverage transparency in their supply chain to protect their brand and satisfy customer demand. Here is a link to this blog.