By Evelyn Neumayr-Oracle on Mar 12, 2015
By Elena Avesani, Principal Product Strategy Manager, Oracle
As I mentioned in last week’s blog, Oracle leads the way in designing sustainable world-class events for customers, partners, developers, and employees. Inspired by the practices implemented at Oracle OpenWorld, in 2011 the Oracle Event Marketing team initiated a program to "green" all event marketing activities. What began as a pilot project at 36 events in 25 countries has grown significantly and influenced better, smarter sustainable practices. Since 2011 Oracle impacted 152 cities with 3,255 green events, saving more than $800,000 thanks to sustainability initiatives.
Oracle implements sustainability practices adhering to the following guidelines:
· Waste not: Promote zero waste
· Be cool: Model carbon reduction and responsibility for corporate events
· Give back: Catalyze legacies to benefit host destinations
· Have fun: Inspire event attendees through engaging sustainability experiences
At Oracle Openworld Shanghai for example, 10,000 pieces of plastic were eliminated by serving lunches in reusable boxes that were donated after the event, 50% of the disposable signs were eliminated compared to the previous event by using digital signage onsite, and 60% of waste was diverted from landfill, including 100% of food waste, aligning with Oracle’s zero waste initiative. At HCM World, waste programs prevented the emission of 14 metric tons of carbon, representing nearly half the carbon footprint of guest rooms and meeting space. The Fitbit Wellness Program encouraged attendees to record steps taken during the event, resulting both in a donation to a health-oriented charity and in engaging and fun activities for all attendees. If you want to know more about how Oracle performed in the field this year, look at this report here.