Land O’Lakes uses Oracle’s Demantra software to anticipate market demand and increase margins
By Paul Homchick-Oracle on Jan 25, 2012
Every year, twelve billion pounds of milk turn into 12 billion dollars at Land O'Lakes, the 90-year old butter producer from Minnesota. In 2010 Land O'Lakes deployed Oracle Demantra demand management and saw their forecast accuracy rise from 40% to 70%, with big reductions in inventory and improvements in sales. You can read about this transformation in the Oracle Profit Magazine article: "Land O’Lakes uses Oracle’s Demantra software to anticipate market demand and increase margins."
Demand planning isn't the only Oracle tool in use at Land O'Lakes, they also use Trade Promotion Management. On February 22, 2012 Jeanine Viani, Director of Supply Chain and Dustin Braun, Manager of Supply Chain Strategy and Applications from Land O’ Lakes will discuss Demantra Demand Managment and Trade Promotions Management on a webcast. Use this link to register and attend the presentation.