Success at Sun Tech Days, Hyderabad

It has started to sink into me, that my participation at Sun Tech Days at Hyderabad from Feb 21-23 has been my best ever professional experience. The 3-day developer conference organised by Sun Microsystems was a grand, grand, success and turned out to be a superb platform to introduce the company and their technologies at broader levels. India's most popular daily, “The Hindu” reported that this has been the biggest ever technical conference held in India. The event attracted huge attendance, with representation from all quarters - students, developers, technical architects, system administrators and executives.

The massive conference facility at the Hyderabad International Convention Center reinforced the emphasis that India is showing to the world that it is indeed on a tremendous growth path. In turn, the presence of one of Sun’s top executives, Rich Green, shows the commitment that Sun’s top management has towards spreading their products and technologies in India.

In my opinion, these were some of Sun’s goals that were met:

  • Increased Awareness: This is obviously a by-product of any tech-show/ conference. But the extent of awareness that we created through this conference was incredible. There were answers to some real basic questions like “Does Sun make hardware also?”, “Do they have a proprietary processor?”, “Does mouse work with Solaris?” and to real bright questions on Java ME, NetBeans and Sun Fire T2000.

  • Student Adoption: Students were the most dominant population among the attendees. Several thousand students from colleges in the locality and from outside attended the conference. From their perspective, this conference was a huge repository of information and should have given them a great sense of direction in their careers. The kind of questions students asked about Sun technologies and the enthusiasm they showed in legitimately understanding what we have to offer in the Java world reflected their seriousness. On the lighter side, goodies like backpacks, T-Shirt, mugs, Java Dukes and Sun stationery, and sumptuous free food and beverages were probably first of their kind that the student attendees must have come across.

  • Developer Adoption: There were developers from all sorts and sizes of companies. We had IT folks representing the top services organizations in India such as Infosys, Wipro, TCS and Cognizant. Several small-medium scale companies were also amply represented. There were engineers who wanted to take their development tools, technologies and environments to the next levels and an avenue like Sun Tech Days served their purpose.

  • Corporate Social Responsibility and Goodwill: Something else that I felt came out as a result of this conference was the realization of Sun’s attitude towards corporate social responsibility. For instance I had a chat with a person from the Indian agriculture department. He was appreciative of some of the technological inventions like the weather forecasting technologies and the use of sensors on birds to detect bird-flu symptoms as great examples of corporate contribution in agriculture and poultry field. He was also interested in high performance Sun servers and how they can actually be put into use in his domain.

  • Rapport Building: Sun has built a great rapport with the attendees. Attendees now know faces and names of Sun employees and had a feel for the Sun culture . They now know where to get answers to their questions and what resources were available and how to access them.

Last but not the least, “Three Cheers” to the event management team for their perfection, discipline and professionalism. Sun could not have asked for more.


Heh, I was there and Hyderabad International Convention Center is big enough and has the infrastructure to host a JavaOne.

Posted by Moinak Ghosh on February 25, 2007 at 10:02 AM IST #

Sathish, and you did a good job at the T2000 stall during the event:) Congratulations.

Posted by R Rajesh on February 25, 2007 at 10:13 AM IST #

Moinak, Yes I do agree. I was at JavaOne last year at San Francisco. This place can definitely match up with the facility at Marconi center and could well be suited for an APAC version of JavaOne.

Posted by Sathish on February 25, 2007 at 02:09 PM IST #

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