We're the "Oh" in Web 2.0

Just got back from Orlando where I had a blast at the Americas Sales Kickoff. The energy level was high, a combination of a clear strategy and a great set of products to sell. I did my first trial run of a technical strategy for the global systems engineering community -- most of which I'm going to share here.

I had the advantage of being Scott's warmup act. Guaranteed audience, even if it was in the "hangover slot" first thing in the morning. I titled my talk We're the "Oh" in Web 2.0, mostly a play on Jonathan's post about the dot in 2.0. My goal was to generate some interest in the "oh" as in "oh, there is a bucket of technologies in which we can drive customer conversations". As some folks have argued, we're not sure it's Web 2.0 if we don't know when the cutover from Web 1.0 happened, and we may very well be into Web 3.0. I'm much more interested in the version suffix as an indicator of change and opportunity, rather than the major version.

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Hal Stern's thoughts on software, services, cloud computing, security, privacy, and data management

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