Streaming Video in the One to One World

There's a Chinese proverb that goes something to the effect of "Seeing something once is better than hearing it 1,000 times." Video remains a killer app particularly for stimulating connections in your head to other reference points. As highlighted in the March issue of Wired magazine, we're likely to see more short-form video and thought provoking content (perhaps at the same time) in smaller, more individualized slices.

That means there are a lot of bits looking for eyeballs, and a lot of eyeballs looking for bits, ideally in something resembling the correct matching of feeds and sinks. It's a problem domain for which we designed the Sun Streaming System, and you can hear about it (literally) from the inside out through our Innovating@Sun podcast with Henk Goosen, engineering director, and Bob Sokol, media architect and techno-film savvy guy at the recent Tribeca Film Festival.

One of the questions I was asked frequently about this product is if anyone outside of media companies will buy it. Think about your own company: it does training. You have internal employee communications. There are probably a dozen semi-formed groups in the company who would love to show off their work, and only need a place to plug in the digital camcorder. Lots of videos, lots of viewers: a streaming match made in the heaven of Menlo Park.

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Hal Stern's thoughts on software, services, cloud computing, security, privacy, and data management

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