High Cheese and Web 2.0

Baseball has been a forerunner of technology for decades: night games played under high-intensity lights, televised games bringing the American national pastime into American living rooms, and in July 2000, mlb.com delivering pitch by pitch animated network casting of live games, along with a treasure trove of statistics, video, images, and most recently, a public fan blogging facility.

Major League Baseball Advanced Media is the image of scalability, with about 2 billion visitors a season, over 2,400 games from April to October, and a fan base that is willing to stay up until 3 AM on a Tuesday night if the Twins are playing and that fan happens to be in the Middle East. The content volume generated per day, the level of interactivity with the site, the statistics and the game delivery in a variety of real-time or compressed-time formats, crossed with the fact that blogs and fantasy leagues make it all writeable, and you have a Web 2.0 franchise player.

Justin Shaffer, VP of Architecture at MLBAM and I went 9 innings on how to avoid chin music from the big boss (and the fans) when your technology platform throws wild pitches and how mlb.com consistently delivers the high cheese to a growing variety of devices. If you want the full story modulo the inappropriately used baseball slang, check out our latest Innovating@Sun podcast.

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Hal Stern's thoughts on software, services, cloud computing, security, privacy, and data management

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