Facebook For Business

I get (at times) grief for investing as much time as I do on Facebook, from creating groups to seeking out friends to thinking about how to build small, vibrant communities. One of my friends claims it's my competitive nature that makes me a "friend hound;" my kids insist I do this mostly to embarrass them (as if other embarrassment vectors weren't sufficient).

As I was reviewing the "Missing Manual" (O'Reilly/Pogue Press) for Facebook, I scribbled notes about business uses for the social networking site, from promoting themes and memes to building a readership to locating new channels for ideas. One of those channels hit me head-on a few weeks ago -- an old friend found me on Facebook, read some of my Sun blog entries that get imported as notes, and decided I might make an interesting interview for the Innovations Exchange for which she consults.

Today that Facebook "friending" turned into about 45 minutes of interview (which I'll recap another evening) and hopefully will show up on their site as a thought piece on where technology can disrupt the healthcare provider market.

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Hal Stern's thoughts on software, services, cloud computing, security, privacy, and data management

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