Cuban Sandwich: Jonathan Does Sports
By stern on Feb 26, 2005
One of the themes that Jonathan repeated was that blogging allows him to reach a worldwide audience on a regular basis: it's not advertising, it's not editorial content, it's a mass communications vehicle. You hear exactly what Jonathan - or Mark Cuban - may be thinking on any topic.
What Jonathan did in handling Q&A, however, lets me draw another parallel between him and He Fine Me: they listen to their employees. After buying the Mavs, Cuban decided to invest in keeping his players happy. In a simple locker room improvement, Cuban invested in oversized, high-quality towels for his players. When you're pushing seven feet on the vertical axis, your standard Bed, Bath and Beyond issue doesn't work, no matter how much "beyond" you reach for. Large-scale towels have a certain cachet, so much that they appear in the visitor's locker room as well. And for those that are appropriated along the way: it's free advertising. Like a visual blog.
Now that I've had my fun, it's only a matter of time until Jonathan suggests that I do a guest stint with the Mavericks ManiAACs. Or I get skewered in his blog. Either way, it's free advertising.