Cuban Sandwich: Jonathan Does Sports

I stand corrected: Jonathan Scwhartz can use sports analogies, and use them appropriately, without scripting or coaching, in real time. Jonathan gave his keynote at today's Customer Engineering Conference event sporting a stylin' Dallas Mavericks jersey. To be fair, it was part sight gag, part good fun in return for bringing 3,000 Sun engineers to work on a Saturday morning. For an hour, he answered employee questions about everything from how we deal with partners old and new to how we make funding priorization decisions to how long it takes to effect change in the market. His opening comment was that the only thing he had in common with the Dallas Mavericks is that he and the Mavericks owner, Mark Cuban are both bloggers.

One of the themes that Jonathan repeated was that blogging allows him to reach a worldwide audience on a regular basis: it's not advertising, it's not editorial content, it's a mass communications vehicle. You hear exactly what Jonathan - or Mark Cuban - may be thinking on any topic.

What Jonathan did in handling Q&A, however, lets me draw another parallel between him and He Fine Me: they listen to their employees. After buying the Mavs, Cuban decided to invest in keeping his players happy. In a simple locker room improvement, Cuban invested in oversized, high-quality towels for his players. When you're pushing seven feet on the vertical axis, your standard Bed, Bath and Beyond issue doesn't work, no matter how much "beyond" you reach for. Large-scale towels have a certain cachet, so much that they appear in the visitor's locker room as well. And for those that are appropriated along the way: it's free advertising. Like a visual blog.

Now that I've had my fun, it's only a matter of time until Jonathan suggests that I do a guest stint with the Mavericks ManiAACs. Or I get skewered in his blog. Either way, it's free advertising.

Comments:

[Trackback] This is a faint immitation of Tim Bray's Sunbeam . Here is my pick of Sun Microsystems Inc. writers this week. Marion Vermazen writes about Sun's " very aggressive plan to roll out Solaris 10 across the approx...

Posted by On The Margins on February 26, 2005 at 06:09 PM EST #

Mark Cuban is the epitome of the dot com survivors. I had the good fortune of hearing him present at a DFW Marketing Association event in 1999. At that event, his presentation theme was was that "Content is King" on the Internet. I'v modified that a bit - my mantra for the past couple of years for IT is that "Context is King" - the need to efficiently and effectively tailor one's approach to delivering and supporting IT Solutions. His strategic clarity was what I remember most about that presentation. David Hecksel

Posted by guest on March 10, 2005 at 09:48 AM EST #

Post a Comment:
  • HTML Syntax: NOT allowed
About

Hal Stern's thoughts on software, services, cloud computing, security, privacy, and data management

Search

Archives
« April 2014
SunMonTueWedThuFriSat
  
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
   
       
Today