Brand Output Redirection
By stern on Feb 13, 2007
Disclaimer: I really like our Sun branding. Simple thematic elements of curves and greater-than signs (rotated carets), and a reasonable color palette make it easy to produce brand-compliant graphics that actually convey information.
Nobody in brand marketing, however, expects bad brand behavior, especially from Sun employees at the Analyst Summit. Which is why I felt compelled to take one of the carets off of the breakout room signs (apologies if anyone got lost as a result) so that I'd have a prop while we were recording a podcast. Got a few chuckles from our production team (laughing at me, not with me) and of course I was able to joke that it clearly indicated where the taping output was going: redirected to me from my guest, Michael Keller of Stanford University.
Neal Stephenson had it right: in the beginning, there was the command line. But if I continue to deface our corporate signage, it will be me that's the deprecated shell, even if I do make Solaris-themed humor with my visual aids.