The London Paper
By stephendavis on Sep 05, 2006
The Economist, itself registered as a newspaper, in a recent issue led on its front page with 'Who killed the newspaper?' arguing in a leader that most newspapers are still too timid, defensive or high-minded about the Internet.
Yesterday, News International (part of News Corp) launched 'The London Paper' a feature and pictures led freesheet distributed mainly to commuters in the evening rush hour. Many aspects of the paper's layout and editorial and navigation appear to be have been influenced by web design - again demonstrating how the Internet is impacting virtually all other businesses.
Interest in taking a copy no doubt benefitted from the 'Crocodile Hunter' aka Steve Irwin story breaking during the day, but The London Paper provides a good example of an alternative journalistic style - particularly its positive upbeat coverage of the capital.