Wednesday Jan 13, 2010

The NextWeb - Sun Startup Essentials will be there and sponsoring the startup rally again.

Get ready for the 5th edition of The Next Web Conference! The Next Web brings together the best audience and companies from Europe and the US to discuss the future of the web. Read More

April 27+28+29 / Amsterdam

The Next Web Startup Rally

yunoo StartupsLast year over 250 startups signed up for The Next Web Startup Rally. After multiple jury rounds the 24 finalists we’re selected to present on main stage during The Next Web Conference. This changed the lives of many entrepreneurs. And thanks to last years Startup Rally sponsor Sun it was free of any charge for the Startups.

This year it is the fifth edition of The Next Web Conference, it is a special year for us and we’re reinventing ourselves by raising the bar again. Behind the scenes we’re working on an even bigger and more prestigious Startup Rally then last year.

I hope to see you all there but in the meantime enter The Startup Rally now

Tuesday Jan 05, 2010

Social Media Week London - Feb 1-5th 2010

Hello, Social Media Week London Is Go

London Night Bus by doug88888Yes, hello, this is London calling. Excuse the Eurovision-style pun…in a foretaste of our preparations for the 2012 Olympics, things have started out slowly but are rapidly swinging into gear.

It’s going to be an exciting, busy, thought-provoking week’s worth of events, taking place 1st-5th Feb 2010, which will bring together the leading thinkers, organisers, movers and shakers across the social media spectrum for events including from panel sessions to networking events, breakfast briefings and more.

Building on the success of the first Social Media Week, which took place in New York last year, this time around there’s six cities across three continents taking part. There’s plenty of opportunities to get involved, whether organising an event, helping out on the day, spreading the word, providing a venue, sponsoring Social Media Week, but above all, we hope you’ll come along to the events themselves.

Chinwag, the lead organiser for Social Media Week London, is working with a group of fab advisors and Toby Daniels and the global team in New York. We’re pulling together what we hope will be a engaging and varied week of exploration into social media’s impact across business, media, the arts, politics, society and no doubt, other things we haven’t thought of yet.

We’ll be posting more news on this blog as well as through through Twitter and Facebook. Keep your eyes peeled and if you’d like to get involved, do get in touch.


Mini Seedcamp - Zagreb

Mini Seedcamp Zagreb is a one day event aiming to connect the 20 best web-tech, mobile and software talent with some of the leading entrepreneurs, developers, and experts from the European tech ecosystem.

We will be bringing together 20 of the region's best seed stage tech start-ups with experienced entrepreneurs, investors, and developers from the Balkans and all over Europe to participate in a day of intense mentoring, panel discussions and presentations at the excellent Croatian Chamber of Economy.

Seedcamp has previously seen some great teams from the region such as Zemanta from Slovenia, Brainient and UberVU from Romania, and Shoutem from Croatia who have all been Seedcamp Week Finalists. While we strongly encourage strong startups from Croatia and its neighbouring countries from Slovenia and Turkey to Greece, Bulgaria and Hungary and Romania to apply, our open door policy means that any startup from accross the EMEA and beyond can apply.

[Read More]

Friday Oct 30, 2009

Startup Weekend - London Nov 20-22nd

Startup Weekend London - Sun Startup Essential Members Discount Tickets 25% off - A special startup weekend, 54 hour startup event that provides the resourcs and incentives for individuals and teams to go from idea to launch. Find out more now and read up on all the aspects of the weekend HERE

But first please check out the exciting news :

[Read More]

Thursday Oct 08, 2009

Networking - How to stand out in a crowd

Many people think of business or social networking as circulating around a room and exchanging business cards. But a broader view of business and social networking is that it creates a pool of contacts from which you can draw leads, referrals, ideas, and information for your job search and career progress. You can network without ever attending an official business or social networking event, although attending events is useful in networking.

The means is not only face to face events, but also Linked In, Facebook, e-mail, Conference Calls, etc.  In a nutshell, any form of communication is an opportunity for networking.  The "trick" is to be prepared, ready to promote yourself, present the right image to the right people, and use your networking contacts and events as opportunities for development.

[Read More]

Wednesday Sep 16, 2009

SoundCloud - Sun Servers, Open Storage and Startup Essentials Program Help Support Monthly Growth of 25% at Web 2.0 Startup

Founded in 2007, SoundCloud provides a Web-based platform that is transforming the way music is shared. Over 250,000 customers — including artists and other music professionals — already rely on SoundCloud to send, receive, and distribute music. Based in Berlin, Germany, the company employs 12 people.

Customer Challenges

  • Support exponential growth
  • Speed IT productivity
  • Accelerate site response times
  • Increase availability


SoundCloud took advantage of Sun Startup Essentials to migrate its Web server stack to a solution that includes virtual servers and a hybrid storage pool built with Sun technologies. Hosted and managed by London-based EveryCity, the new architecture quickly scales with growth, delivers the raw performance customers expect, and gives SoundCloud employees the ability to focus on expanding the business.

Business Results

  • Reduced application maintenance by 50%
  • Averaged a 25% increase in customers each month
  • Scaled to support a tenfold increase in Web traffic
  • Increased site performance
  • Realized 99.99% application availability
FOR THE FULL STORY READ HERE - Do you want to be part of Sun Startup Essentials along with SoundCloud - SIGN UP HERE

Thursday Sep 10, 2009

Information law quite a few things you wanted to know about the law but were afraid to ask

Information law

Date and Time : 6pm, Wednesday 11 November 2009    

Venue : Garden Court, 57-60 Lincoln’s Inn Fields, London, WC2A 3LJ

In the Information Age, keeping legal with how you obtain, manage and use information is increasingly complex. Professor Charles Oppenheim is a world-class expert on legal information issues. He’ll be clarifying how to stay legal on issues such as:

  • data protection: what information to keep and what not to keep about your clients and contacts
  • information in the cloud: the legal issues to be aware of when using cloud computing and hosted services
  • protecting your reputation online: how to use the internet and social media without risking your reputation
  • disability discrimination: how to ensure your website complies with the law
  • contracts: what constitutes a contract in the world of email and tick boxes
  • trademarks and domain names: why they should matter to you

For more Information go HERE and to book your ticket

Tuesday Sep 08, 2009

Media 140 - Brands - London - Sponsored by Sun Startup Essentials

Everything a brand needs to know about twitter and real-time social media\*

\* but was afraid to ask

Media140 London

We explore the effects of twitter and real-time social media on agencies, marketers and brands, looking at how platforms such as Twitter, Flickr, Facebook and AudioBoo are disrupting, challenging and changing traditional media and advertising. Focusing on customer engagement, how to make sustainable profits and build loyal communities.

In partnership with Contagious, Revolution and IAB the event will bring together brand strategy, creatives, ad agencies, media planners, media buyers, PR agencies and publishers to share and understand the disruptive impacts of real time social media on their industry.

We have a veritable collection of industry speakers including Tom Bedecarre, Gareth Jones, Jess Greenwood, Lloyd Salmons, George Nimeh, Robin Grant and Amelia Torode amongst others...

More details here with speaker line up and how to grab a ticket, also are you a Sun Startup Essential Member then grab a 15% discount now, email me for the discount code.

Hull Digital Live - Sun Startup Essentials Sponsoring

Successful businesses already leverage the Internet; building internationally recognised online brands and communicating effectively to ensure their survival in a rough global economy. It's about more than simple online presence though, digital technologies enable business leaders to steer their companies towards achieving lower operating costs, higher levels of profitability and greater presence in the marketplace. A digital business with a developed and recognizable brand is a strong business.

It is not all about global companies and brands. Every business needs to understand the internet and technology, the digital realm, so that they are not left behind. Start today what your competition may well have been doing for months.

Businesses need to change their habits - there is no need to wait, and every reason not to.

Hull Digital Live is the first Digital And Technology Conference in East Yorkshire. It is delivering world class speakers on our doorstep.

For anyone with an interest in business or technology it's going to be a fantastic event, and if your business needs to do more with technology / digital / web, (and who's doesn't?) then you cannot afford to miss it.

October 14th 2009 - Hull


Sun Startup Essentials is a proud partner and supporter of Hull Digitial Live, come and see how we help the global Startup eco system thrive with networking events, PR and Introductions as well as rock solid discounted hardware/software/storage and training.

Monday Sep 07, 2009

Manchester Twestival - September 10th - Sponsored by Sun Startup Essentials

Its that time of the year, Twestival - and this year its time to get down to Manchester.


Plans for the night itself

Looks like things are shaping up nicely for MancTwester Local on Sept 10th at House9 Bar. I reckon it will be a top night. This is what’s in store to help raise money for St Ann’s Hospice

6.30 - 7.00            Arrive and drinks

7.00 - 8 30            Auction  (Prizes include - Dual Signed Hurst & Peters England 1966 Anniversary Shirt, Nintendo Wii,  high quality alcohol and makeup)

8.30 – 9.00           Magic acts around the tables courtesy of Magic Man Clive

9.00 – 9.30           Tim Bradbury - Manchester comedian fresh from the Comedy Store.

9.30                      DJ Marv Speakman on the wheels of steel

Come along and make Manchester part of the global phenonema that is Twestival.

So I need you to push this out to all the small businesses, peeps in Manchester and make it happen.

Investor Ready Course - 10 FREE Places 25th Septmember 0900 - 1700

5 Key Benefits of this course

    \* Understand the ladder of equity finance including the 4 different types of business angels.
    \* Watch 'active' pitches on and learn what content is required in a pitch.
    \* Watch 10 entrepreneurs actually pitch for funding to 5 Dragons (see below) and 50+ investors at "cmypitch Live". There is no better way to learn than seeing real entrepreneurs pitch to real investors.
    \* Learn what financial forecasts are required and how to ensure your company is tax efficient (for your and for investors).
    \* Legal aspects of raising finance explained.

1) Sean Seton-Rogers of Profounders Capital (founded by Michael Birch and Brent Hoberman);

2) Tim Levene (founding investor in Crussh Juice Bars, (now Betfair), and running growth capital fund backed by J Rothschild.

3) Andy Hart (former CEO of AskJeeves UK, former MD of Associated Northcliff Digital, Chairman of Kratos IP fund);

4) Rob Hamilton (founder and CEO of Instant Offices); and

5) Gregory Kris (serial internet entrepreneur).


The course is delivered by Emmett Kilduff, CEO of Emmett will also invite guest tutors on specific topics.


09.00: welcome.

09.15: practice your 2 minute elevator pitch.

10.00: understanding the funding "game".

11.00: what to include in your pitch including tips from top entrepreneurs e.g. Doug Richard, James Caan.

12.00: review of selected pitches on

13.00: break for lunch.

14.00: financial forecasting and ensuring your company is tax efficient.

15.00: demystifying the legal aspects of raising funding.

16.00: practice your 2 minute elevator pitch.

17.00: networking over a drink.



\*Get one of your  friends to sign up for FREE Sun Startup Essentials -

\*Ask them to put your EMAIL Address in the REFER ID FIELD

\*EMAIL me the Startup company name from your email address they are REFERED from

\*ILL send you the promo code.

Tuesday Sep 01, 2009

Refer A Startup - Want to win a weekend away at the Marriot and get some Firebox vouchers for helping your friends

Sun Startup Essentials - Refer-A-Startup
Sun Startup Essentials - Refer-A-Startup
  • Do you know any Startup companies who are looking to purchase IT hardware/storage, MySQL or training?
  • Do you want to make sure they get the best deal and work with a large global vendor who can help them get off the ground running?
  • Would you like to be rewarded for your great advice, when they place their first order?

Yes? Then Refer-A-Startup is the promotion for you...

Deep Discounts


What do I have to do?

  • Get your Startup friend, customer or associate to sign up for Sun Startup Essentials programme, to benefit from heavily discounted IT hardware/storage (x86 servers from £260), MySQL licences or Java/Web Development Training and more
  • In the 'Refer ID' field, ask them to enter your email address.
Sun Startup Essentials
  What's it worth?
Once they spend £500 or above in one order from Sun Startup Essentials, you will receive a Firebox voucher up to £100!\*
  !Plus a December prize draw for all referrers & referral companies, to win a weekend at a luxury Marriott Hotel!
Hotel voucher would make an excellent Christmas pressie!
Sponsored by Weboo.Biz
Weboo logo
  It's as easy as that! See what nifty, technology, gadgets, games etc you can by from Firebox...
  If you have any questions or feedback, please send a message to Stewart.Townsend@Sun.COM

Thank you
Sun Microsystems
Sun Startup Essentials

\* Terms & conditions

The promotion is for one voucher per new customer, not per order;
A referral into the SSE programme who places multiple orders, will not result in multiple vouchers.
Refer ten new companies/people, who all place orders over £500, will equal ten vouchers.
The voucher value depends on their purchase;
Orders for Rack Servers/Workstations, Software, Training = £50 voucher. Orders including any Storage 7000 range = £100
This promotion is only applicable to EMEA, but limited to sterling and dollar vouchers.
Referrals can only be for companies in countries where Sun Startup Essential programme exists.
Hotel voucher covers accommodation only and no other expenses.
Prize draw will take place on 3rd December 2009.

Referrals to the SSE promgramme will need to fit the following criteria to apply:

- have been in business for 6 years or less
- have a maximum of 150 employees, including any affiliates
- be based in a country where the Sun Startup Essentials Programme is available
- have a verifiable company presence (company name, street address [no post office boxes allowed], etc.)

© 2009 Sun Microsystems, Inc. All rights reserved. For information on Sun's trademarks see:

Sun Startup Essentials EMEA Newsletter

Sun Startup Essentials Insider - September 2009
Sun Startup Essentials Insider - September 2009

Good morning Startup Essentials Members

I hope you are rested and well after your summer break, and I want to share with you all the exciting events and cool things that are happening across Europe over the coming month.

As usual if you have any questions drop me an email and I'll get back to you as soon as I can -- or find me on Twitter.

If you would like to promote your event out to the Startup Essentials members drop me a line and I'll put it on the Blog Calendar and in the next newsletter.

Member-Only Webinars: Scalable Architectures
An Introduction To Scalable Web Architectures,
Part 1, 2, and 3
We hope you'll be able to join us for a new series of free webinars open only to program members. This will be your chance to ask live questions directly to our Web Scale Architects.
More agenda details and to register
  Want to win a luxury weekend at a Marriot? Plus have lots of fun at FOWA London?
Sun's fast and cheap Nehalem-powered Sun Fire X2270 and Sun Fire X4270 promise to put some sizzle into Oracle's hardware business
Are VC's investing in Twitter focused business models?
Chubbybrain partnering with Sun Startup Essentials - claim your startup now

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Refer-A-Startup Promotion

Recieve Firebox Vouchers
You scratch our back and we'll scratch yours...

x86 Dual core servers
Enterprise class servers from £260/€300
More details and how to purchase go here now


Web Application training/Java training at Startup Prices
Remarkable savings on one year, company-wide site licenses to the Sun eLibrary. Giving you access to advanced training packages, including hundreds of web-based courses on key technologies.

  • Improve flexibility of learning through an easy-to-use web-based interface
  • Use courses all year instead of one-time classroom visit
  • Use courses as a reference tool that can be revisited while preparing for certification.

Exclusive course for Sun Startup Essential Members only...

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Friends of #140conf: London with Jeff Keni Pulver
The event offers a chance to catch up with #140conf creator & casting director Jeff Keni Pulver.
Jeff will be giving a talk about "The State of NOW" and will moderate the discussion.
3rd September - from 6 PM - 9:30 PM

Announcing a new Meetup for Startup Essentials UK!
Sun's UK Campus Open Day for Startups
September 3rd, 12:30 AM

Meet Us At:
Seedcamp week September 2009 - London
Media 140 London 26th October
Future of Web Apps Sept 30th - October 2nd
London Open Coffee Every Thursday from 10.00 am -12.00
Drinktank Various dates (and states)
Paypal  19-20th September - London
TedxTuttle 17th September - London

Our full calendar is posted on our blog (upper right hand corner)

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Startup Of The Month:

GigLocator, a live music aggregator, launches today in open beta. It promises to offer a large collection of gig listings worldwide, sourced from major ticket providers and a number of independents too.

Startup Of The Month

It enables users of keep track of their favourite artists and venues while offering a discovery mechanism to help you find more gigs you might like. It has a smart search engine which knows if you’re looking for artists, venues and so on. Enter multiple, Pandora or iLike usernames and the site will keep you informed about your favourite artists’ upcoming tour dates. You can then share the dates with friends via your social network of choice.

Giglocator is a partner of Sun Startup Essentials and James Proud our youngest SSE partner at 18 will be talking at FOWA about their technology and how they work with Sun.
More details

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What's Cool:
How to reach a large Enterprise audience for startup money

"System News for Sun Users"
System News for Sun Users/ has been published since 1998. The current 45,000+ subscribers include:

What's Cool
  • 30,000+ end-users who work at 8,000+ Enterprise/SME accounts
  • 9,000+ people who work for Sun -- including most of Sun's field sales organization
  • 5,000+ people who work for Partners (System Integrators. Channel Partners, Service Partners)
  • 1,000+ members of the press or analysts (low cost marketing)

The news portal,, serves about 1.5 million page views to about 600,000 visitors each year.

Find out more and costs by emailing Stewart.Townsend@Sun.COM


So do you want to get more traffic to your startup?
Do you want to gain more attention for what you are doing? Are you a Sun Startup Essentials member? Answer YES to the above and now you can.

Check out the details here:
Startup Traffic
See how quickly Tweetmeme is growing

Back to top

  If you have any questions or feedback, please send a message to Stewart.Townsend@Sun.COM

Thank you
Sun Microsystems
Sun Startup Essentials

\* In order to qualify for the Sun Startup Essentials program, your company must meet the following criteria:
- In business six years or less
- A maximum of 150 employees, including any affiliates
- Based in a country in which the program is offered
- A verifiable company presence (company name, street address [no post office boxes allowed], etc.).
- Agree to accept the program's terms and conditions

© 2009 Sun Microsystems, Inc. All rights reserved. For information on Sun's trademarks see:

Friday Aug 28, 2009

Venture Capitalists Investing in iPhone Focused Startups Report

White Paper

Startups whose business and business model are predicated on the iPhone have quickly garnered over $100M of investment. What types of companies are getting funded and what does this mean for the future?

This report takes a deeper look at these investments with a focus on what startups are receiving money, which investors are supplying funds, the amounts of these investments, as well as other interesting trends/statistics that may have implications for the future in this space and/or be helpful to investors or app developers hoping to understand what has gone on to-date.

This report if brought to you by ChubbyBrain and Sun Startup Essentials.


Sun MySQL Enterprise and Startup Essentials Program Help Web 2.0 Leader Manage 85% Month-on-Month Growth

Sun MySQL Enterprise and Startup Essentials Program Help Web 2.0 Leader Manage 85% Month-on-Month Growth

TweetMeme, a social media company with 10 employees, aggregates links posted on Twitter and calculates which ones are the most popular. These links are organized into categories and subcategories so that visitors to the TweetMeme site can easily find the stories that interest them most. If they want, visitors can “retweet” a story via their own Twitter account, further increasing that story’s popularity. TweetMeme serves over 1.6 billion retweet buttons every month.

Customer Challenges

  • Manage month-on-month growth of 85%
  • Optimize technology performance without scheduling downtime
  • Minimize operational costs
  • Protect valuable data from unauthorized access


By migrating to MySQL Enterprise running on Sun hardware, TweetMeme can manage rapid growth safe in the knowledge that the system will deliver near 100% availability and keep maintenance costs to a minimum. The company also enrolled in the Sun Startup Essentials program, which offers favorable hardware pricing and ensures that the business has the expertise and support it needs to succeed.

Business Results

  • Delivered near 100% availability
  • Supported exponential growth in unique visitors
  • Kept maintenance costs to a minimum
  • Reduced dependency on in-house technical resources
  • Protected company data

Connecting the Startup Essentials community with all the events, information and resources required for them to grow and scale.


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