By Stewart Townsend on Dec 14, 2009
If there is one secret to Twitter success, it's be yourself. It's also the one that far too many businesses miss, much to their detriment. There are a multitude of places where being your business is the best way to make a good impression, but Twitter isn't one of them. Twitter is a lot like a small town, and has to be treated as such.
Many businesses treat Twitter as just one more place to broadcast. Like a website, a newsletter, or an ad in the local newspaper, business owners think of Twitter as somewhere to get their message out to as many people as possible. Twitter users aren't like website visitors or newspaper readers -- they are using Twitter to network, not receive one-way messages. Failing to interact is surefire suicide for your Twitter presence.
So what should you do?[Read More]