Friday Oct 16, 2009

Enternships the Launch and we have tickets for Sun Startup Essential Members (FREE ONES)

Join us in celebrating the launch of during Global Entrepreneurship Week in style with the company of 900 entrepreneurs / SME's / investors / advisors / press / entrepreneurial students and graduates for a night of mingling with mojitos, speed networking, live entertainment (magicians, a cuban band, cocktail mixology lessons, Salsa lessons, Top DJs + more...) all until the early hours of the morning. You'll even leave with your very own Enternships goody bag!

The Sun Startup Essentials team and supporters will be running mini masterclasses on marketing, sales channels and brand strategy throughout the day, not as exciting as magicians but will help your business grow.

It's taking place from 7pm (until 2am) on Tuesday 17th November  at Floridita, 100 Wardour Street, London W1F 0TN. Tickets are normally £20 (those magicians don't grow on trees, you know) but for the first 100 Sun Startup Essential members its FREE, yes I said FREE indeed.

If you would like to go then sign up here for a ticket - , if you are a SSE member you will get your FREE code in the newsletter next week so wait till then and the whole Startup Essentials team will be there to greet you and say hi.

VIP Breakfast with Greg Dyke

VIP Invitation to the exclusive Insider Secrets breakfast with Greg Dyke

We are pleased to be a host to an unusual breakfast session and I am delighted to invite you to it.

The breakfast setting is going to be interactive, challenging, stimulating and driven by the audience.


Date:             Thursday, 22nd October 2009
Time:             8 am to 10 am
At:                 Sun Customer briefing Centre

To get tickets at SSE Member rate please go here now  - SSE MEMBERS ONLY PRICING

There's no room here to list in detail what Greg did that prompted literally thousands of BBC people to take to the streets in protest when he had to resign from the BBC, causing "men, women and even journalists to cry" and flooding his inbox with 6,000 emails from BBC people, most of which said how upset they were that he was going.

Greg was Director General of the BBC and is now the Chairman of the British Film Institute, Chairman of Brentford football club and also Chancellor of York University.  He also was one of the original architects of the Premier League in his days with LWT.  He has changed the face of British Television and British football whilst introducing a new no-nonsense direct style of inspirational leadership.

In his typical direct no-nonsense, impatient style Greg will take on the challenges from the audience and share his nuggets of insights. 

These are the 5 areas he will span:

1.             The "Berlin Wall" moment for Democracy - His unique perspective on Public service reform and transformation of Democracy is that we are heading to a "Berlin Wall" moment that will change the course of politics
2.             Leadership in a crisis - is the outlook less bleak?  he has his own brand of leadership advice for entrepreneurs, corporate and public service leaders as they prepare to come out of the current crisis.
3.             Learning from shambles - the ITV mess provides a number of fabulous lessons for the choice of Board, the relationship between CEO and Chairman
4.             GAME changing innovations: Greg created BBC Freeview that changed British television and 20 years ago created the Premier League which has transformed the face of British football. 
5.             What next for the British Film Industry -  how can new technologies like the internet be monetised to the advantage of the film industry and not just the pirates.

It is an unusual opportunity as Greg does not do sessions like these very often.  He does get called to do his set speeches but speaking directly from what he is passionate about and responding interactively to the challenging and confronting questions in public will be the juicy part of this breakfast. So definitely, keep your questions ready.

There are only a few spots still available as we like to maintain the intimate interactive style of these breakfasts. 

We look forward to seeing you there.

Future of Web Apps London 09 - The outcomes

Sun's Startup Essentials team was hosting a Chillout lounge  at the Future of Web Apps
London, where 750 attendees from across the globe came to hear the  founders of digg and winelibrary
inform people on how to build a multi million startup and make sure it is marketed well.

Amongst all this information digest, the SSE team were talking, informing and hosting our own talks
to the attendees Matt Hosanee gave a talk alongside James Proud form Giglocator on scaling your
startup on a bootstrapped financial model, and myself Stewart Towsend gave a talk on SSE in general
and how we have helped tweetmeme grow from a 2 person company to over 10 employees and 85% growth
month on month.

For a flavour of the event, check out to see how busy the Sun area got go HERE

And if you want to know what people had to say about it go HERE

Monday Oct 12, 2009

Kohive launches and win an iPod touch

London, UK—8th October—Kohive, the online collaborative desktop that facilitates communication and collaboration between groups, today announces the launch of its range of premium services.

Aside from a large number of free applications that are part of the standard service, the premium service includes a task management app, increased file storage, and both an upcoming iPhone and desktop app which keeps users’ files, calendars and addresses in sync with their web interface.

After joining Kohive, the user is greeted with what looks like a computer desktop. There’s a dock of applications on the left and a tab panel at the bottom. Each of these tabs or “hives”, provides a completely separate space from which to invite people, share content and communicate with them live.

Kohive’s desktop interface allows for an unlimited number of uses since any number of web applications can be created and embedded into user generated hives. It’s a ‘collaboration platform’ where the user is in control.

Kohive’s founder Edward Sanchez gives a few examples:

“A freelancer could create hives to share and communicate with his team and clients. He’d create another hive to talk to his family, share photos and recipes. And another to share and talk to his closest friends. It’s that range of uses that makes the platform so effective.”

While other sites carry the legacy of page-driven navigation (each link takes the user to a new page) Kohive uses AJAX for seamless data retrieval and Ext JS, a new front-end JavaScript library that provides a desktop window driven interface. This means information loads more quickly and navigation is smoother as only the content (and not the page) gets transferred.

Edward Sanchez says:

“Design and usability is at the core of Kohive. The site mimics familiar user interfaces as well as using the latest technologies and best practices for user navigation. By doing so, we make sure that users can always get from A to B with a minimum amount of effort.

Kohive is to current collaboration sites what the iPhone was to previous generation phones. It offers a superior user experience and an expandable service where custom applications can be installed. What you see now is really only the start - we’re working on lots of great apps and features that will be coming over the next few months - the Kohive roadmap is exciting for both users and developers”

To celebrate the launch of the premium suite of services, Kohive are giving users the opportunity to win some shiny prizes:

  • Tweet the Kohive URL for a chance to win an iPod Touch
  • Free account signups are entered in a competition to win a MacBook
  • Paid account signups are entered in a competition to win a custom coloured MacBook Pro

A video demoing the service can be seen here:

Thursday Oct 08, 2009

Mint CEO gives behind-the-scenes look at Mint's internal growth strategy

Mint CEO Aaron Patzer presented a step-by-step narrative on how he built his company in three years to $170 million target for personal finance giant Intuit.

In a moment of nonchalance, Patzer, who spoke at the Juice Pitcher event, hosted by and, admitted to Adeo Ressi, the founding member of The Funded, that he sold Mint for cash to Intuit, so it didn't matter to him what happened to Intuit's shares.

[Read More]

Wednesday Oct 07, 2009

"High Performance at Massive Scale – Lessons learned at Facebook" by the CTO of Facebook.

11:30 a.m. PT  Thursday, October 8, 2009 (US WEBCAST)

Facebook has grown into one of the largest sites on the Internet today
serving over 200 billion pages per month. The nature of social data
makes engineering a site for this level of scale a particularly
challenging proposition. In this presentation, I will discuss the
aspects of social data that present challenges for scalability and will
describe the the core architectural components and design principles
that Facebook has used to address these challenges. In addition, I will
discuss emerging technologies that offer new opportunities for building
cost-effective high performance web architectures.

[Read More]

Wednesday Sep 30, 2009

FOWA - Top Tips to get the best from the event

So you are attending the Future of Web Apps in London this year and you realise this the biggest event in the UK, and has so many great people attending that you want to meet, sessions to hear intersting speakers and of course the party !!!!

What do you do to maximise the 48 hours of your life that could help your startup, help you make some great introductions and well just learn some new radical interesting content that inspires you to create your own company.

So from years of experience Stew's Top Tips

1. Plan Plan Plan Plan -

Do not turn up hoping that you will do all that you think you can do in your head. Thnk who do I want to meet ? How can I get to meet them ? Are they in demand so do I need to book time ahead to meet them ? This is so important, that you plan ahead as those two days fly by and you lose track of time and then bang its gone.

 2. Plan Plan Plan more

Think about what sessions you really really want to go and see, then use the ones that you don't wish to attend to network, mingle, and meet the people you really want to have a conversation with, arrange to go outside the venue if possible as to many distractions inside and you can get caught in many conversations. so where possible go outside and have that meeting/conversation,

3. Enjoy yourself but stay focused

It's so easy to get tied up in the meetings, sessions that you forget to have some fun, but even easier to get tied up in the fun element and not do any business thus have a balance, keep yourself allocated to time talking to people get to the point, agree an action and then move on FOWA isnt the place to have long drawn out conversations as you have to get a lot in those two days, so agree, swop details move, have fun....

 4. Use your network, your friends network, the FOWA network

Ask around to find out a person you know to do that introduction, you can waste your two days to get to that one person then find out that Bob your friend went to school with them, thus part of planning put the word out you would love to meet XYZ who can help. FOWA is a friendly event and people there are great so try and think of ways to help them help you get that brief chat with someone quickly. Call in those favours and work around the network..

5. Lastly and this is the most crucial part. - READ CAREFULLY

I want you to party like you have never partied before, get some pictures of yourself in a silly hat, laughing and smiling and networking as FOWA is only once a year and if you miss out on meeting that person, hey there is next have to roll in on the Friday looking rather worse for wear as then when you meet other people they don't feel so bad for being late for that meeting they booked with you, looking like they haven't been to bed and generally feeling that mutual pain, it bringers a much more lighthearted bond to the proceedings.

Oh and to help as well, come to The Sun Startup Essentials Chillout Lounge sign up for the Startup Newsletter and get your voucher, Friday morning turn up and we have some goodies, the FOWA emergency kit as put together by the team that will get your through the day.

See you all over the next two days @stewarttownsend

Monday Sep 28, 2009

Sun Startup Essentials - Masterclass - Marketing

STARTUP ESSENTIALS - Marketing - SSE Startup Masterclass
Thursday 15th October Time 6pm til 20:30

Brand strategy is one of the most fraught areas of marketing, though also one of the most important. As a Startup it's often the element that gets left behind and not really identified. But how can you tell an investor what business you are in, if you don't really know yourself? It's a vital step in creating the company identity.

The key point is you can’t have a strategy without a clear objective. Restating a goal is not strategy, execution is not strategy, and tactics are not strategy. This masterclass will demonstrate why a strategic approach to brand management can play a crucial role in defining a strong, winning identity for your company.

What does this mean ?

When you're talking to investors, you'll be able to clearly articulate who your market is, describe how talking and listening to your customers will better equip you to target your audience and take your message out, in these tough economic times.
Register Now
Why should I attend this masterclass?
Because you will learn to define:
what business are we REALLY in?
in that context, what's our positioning?
who are our key stakeholders? Which are most important at this stage?
can we crisply define and communicate the compelling value we offer?
what are our core and secondary value propositions?
having established all the above, are we able - in plain language and briefly - to communicate our differentiated and powerful branding to clients, partners, media and investors?
Register Now
Hear from Michael Bayler, a senior consultant and published author, specialising in consumer-led marketing and innovation. Mike has a wealth of experience speaking on current issues such as post-Internet brand strategy, consumer culture, digital marketing, and branded entertainment. Having advised some of the world’s leading brands, media companies and international stars, including Nokia, Diageo, Telefonica, Bacardi Global Brands, Sky, BT, Sony BMG, Sony ATV, Ogilvy & Mather, Robbie Williams, Dido and Simon Cowell, Mike know's his stuff!

Thursday Sep 24, 2009

Elasticity and Efficiency for Private Clouds

This Sun BluePrints™ article provides an overview of Sun's VeriScale architecture. The article includes details of VeriScale's defining principals, underlying components, interactions, and advantages. Applicable real-world scenarios are also described.

The article addresses the following topics:

  • Requirements of a Scalable Datacenter" describes the requirements that are addressed by the VeriScale architecture.
  • VeriScale Architecture Overview" describes the automation layer and functional components of the VeriScale architecture.
  • Project OpenSolaris™ Dynamic Service Containers (OpenSolaris DSC)" describes the components of OpenSolaris DSC that are used by the VeriScale architecture.
  • Service Delivery Network (SDN) Architecture and VeriScale Automation" describes how the SDN architecture is used to implement the VeriScale automation requirements.
  • Network Optimization Through Distribution" describes how the VeriScale architecture can be used to distribute and optimize application deployment and load-balancing.
  • Proof of Concept for the VeriScale Architecture" describes a proof-ofconcept (POC) that was implemented to verify the feasibility and utility of the VeriScale architecture.
  • The VeriScale-Enabled Business Process" describes how the Veriscale architecture concepts can be applied to business processes in a software intensive enterprise.

Saturday Sep 19, 2009

Sun Startup Essentials helps Online Gaming Company Boosts Uptime and Performance, Cuts Power Consumption and Costs with Sun Server Solution

Outspark is a growing entertainment services company that publishes and operates a number of online multiplayer social games. These free games and other related content are used by millions of players around the world every year. The company — which is headquartered in San Francisco, California, and maintains an office in Seoul, Korea — has 60 employees.

Customer Challenges

  • Improve server performance
  • Increase system availability
  • Scale to meet growth in online Web server usage
  • Lower power-consumption costs


Outspark participated in the Sun Startup Essentials program, through which it purchased and implemented a Sun server solution featuring the Sun Fire X2250 server and other Sun server technology. The company also receives additional network services management from Sun partner NaviSite. The Sun server solution contains quad-core processor technology, which lends itself to fast performance and high availability for the game and Web servers managed by Outspark.

Business Results

  • Increased system performance
  • Improved system uptime from 80% to 98%
  • Increased ability to scale system for future growth
  • Reduced power consumption by $250 per month

Wednesday Sep 16, 2009

How Corporate Lawyers built a fan club.

This morning I presented on Networking - How to work a crowd to women @ sun Europe, I really enjoyed it and it gave me a chance to sit back and reflect on what we have done with Sun as a brand externally and the whole Startup Essentials programme, how it has grown and actually driven new customers and revenue back to Sun.

Later in the day I was having a conversation about social media and how Im starting a Masters course in this area and talking about communities, how they are built,  but from  a corporate brand view and how they can change the perception of their industry or how they approach a new audience.

What struck me is how two corporate lawyers came into the startup scene blind, suited and fluted and have won the hearts of minds of so many companies, startups and gained new friends, if you don't know Danvers and Barry you haven't lived, throw away your image of lawyers as these guys break that totally but still are devout proffessionals to the legal trade, helping so many startups with general information they do not oversell and then to top it off they deliver a monthly session called Bootlaw that is free and has great pizza and beer to boot.

I tend not to shout about people if I truly don't believe in what they are doing, but these two guys help truly support the community, they listen intently and act upon their actions and provide information and support to a wide audience, but what they have done so sincerely is give their organisation a sustainable brand outside of legal images one of true gentlemen wishing to help and if that means at some stage it means some business for Winston and Strawn, then even better.

So how have they done this ?

\* Initially done their research on the events in London to attend, where the crowd is at.

\* Attended these events and spoke to people, listened to them and understood what the crowd requires and is looking for

\* Moved onto sponsoring some of the more high profile events, they are the lawyers for huddle and thus sponosored there meetup and leveraged that fact to get the startup to promote them out and do introductions.

\* Setup their own event, once a month bringing an audience to them and educating them for a few hours on facts that they want to hear about from a legal perspective.

\* No hard sell, honest approach and open.

\* Introduced people to each other, see if mutual help can be given (They have done this numerous times for me, which has resulted in a great customer reference Music Metric )

\* Had fun doing this, and made it fun to be around them.

\* Supported the community whole heartedly and sincerely as much as possible.

This is a great test scenario of how to successfully build yourself business in a community that has perceptions of your brand or sector, showing that with time and effort a great new revenue stream can be built in an area of business that you would think was to hard to break into.

So a salute to Danvers and Barry, an amazing reference on how to build a community within a community and change the perception of your brand by following the basic principlesof just listening and engaging, being a part of the community not sat on the outside blowing hot air but most of all being yourself but acting as a responsible advocate for your organisation.

In case you missed it,they had a guest post on Techcrunch a few weeks ago, giving their views on the concept of the standardised term sheet which gives you an idea of the reach they now have by getting a significant amount of exposure on Techcrunch Europe.

Thursday Sep 10, 2009

Information law quite a few things you wanted to know about the law but were afraid to ask

Information law

Date and Time : 6pm, Wednesday 11 November 2009    

Venue : Garden Court, 57-60 Lincoln’s Inn Fields, London, WC2A 3LJ

In the Information Age, keeping legal with how you obtain, manage and use information is increasingly complex. Professor Charles Oppenheim is a world-class expert on legal information issues. He’ll be clarifying how to stay legal on issues such as:

  • data protection: what information to keep and what not to keep about your clients and contacts
  • information in the cloud: the legal issues to be aware of when using cloud computing and hosted services
  • protecting your reputation online: how to use the internet and social media without risking your reputation
  • disability discrimination: how to ensure your website complies with the law
  • contracts: what constitutes a contract in the world of email and tick boxes
  • trademarks and domain names: why they should matter to you

For more Information go HERE and to book your ticket

Tuesday Sep 08, 2009

Hull Digital Live - Sun Startup Essentials Sponsoring

Successful businesses already leverage the Internet; building internationally recognised online brands and communicating effectively to ensure their survival in a rough global economy. It's about more than simple online presence though, digital technologies enable business leaders to steer their companies towards achieving lower operating costs, higher levels of profitability and greater presence in the marketplace. A digital business with a developed and recognizable brand is a strong business.

It is not all about global companies and brands. Every business needs to understand the internet and technology, the digital realm, so that they are not left behind. Start today what your competition may well have been doing for months.

Businesses need to change their habits - there is no need to wait, and every reason not to.

Hull Digital Live is the first Digital And Technology Conference in East Yorkshire. It is delivering world class speakers on our doorstep.

For anyone with an interest in business or technology it's going to be a fantastic event, and if your business needs to do more with technology / digital / web, (and who's doesn't?) then you cannot afford to miss it.

October 14th 2009 - Hull


Sun Startup Essentials is a proud partner and supporter of Hull Digitial Live, come and see how we help the global Startup eco system thrive with networking events, PR and Introductions as well as rock solid discounted hardware/software/storage and training.

Tuesday Sep 01, 2009

Refer A Startup - Want to win a weekend away at the Marriot and get some Firebox vouchers for helping your friends

Sun Startup Essentials - Refer-A-Startup
Sun Startup Essentials - Refer-A-Startup
  • Do you know any Startup companies who are looking to purchase IT hardware/storage, MySQL or training?
  • Do you want to make sure they get the best deal and work with a large global vendor who can help them get off the ground running?
  • Would you like to be rewarded for your great advice, when they place their first order?

Yes? Then Refer-A-Startup is the promotion for you...

Deep Discounts


What do I have to do?

  • Get your Startup friend, customer or associate to sign up for Sun Startup Essentials programme, to benefit from heavily discounted IT hardware/storage (x86 servers from £260), MySQL licences or Java/Web Development Training and more
  • In the 'Refer ID' field, ask them to enter your email address.
Sun Startup Essentials
  What's it worth?
Once they spend £500 or above in one order from Sun Startup Essentials, you will receive a Firebox voucher up to £100!\*
  !Plus a December prize draw for all referrers & referral companies, to win a weekend at a luxury Marriott Hotel!
Hotel voucher would make an excellent Christmas pressie!
Sponsored by Weboo.Biz
Weboo logo
  It's as easy as that! See what nifty, technology, gadgets, games etc you can by from Firebox...
  If you have any questions or feedback, please send a message to Stewart.Townsend@Sun.COM

Thank you
Sun Microsystems
Sun Startup Essentials

\* Terms & conditions

The promotion is for one voucher per new customer, not per order;
A referral into the SSE programme who places multiple orders, will not result in multiple vouchers.
Refer ten new companies/people, who all place orders over £500, will equal ten vouchers.
The voucher value depends on their purchase;
Orders for Rack Servers/Workstations, Software, Training = £50 voucher. Orders including any Storage 7000 range = £100
This promotion is only applicable to EMEA, but limited to sterling and dollar vouchers.
Referrals can only be for companies in countries where Sun Startup Essential programme exists.
Hotel voucher covers accommodation only and no other expenses.
Prize draw will take place on 3rd December 2009.

Referrals to the SSE promgramme will need to fit the following criteria to apply:

- have been in business for 6 years or less
- have a maximum of 150 employees, including any affiliates
- be based in a country where the Sun Startup Essentials Programme is available
- have a verifiable company presence (company name, street address [no post office boxes allowed], etc.)

© 2009 Sun Microsystems, Inc. All rights reserved. For information on Sun's trademarks see:

Sun Startup Essentials EMEA Newsletter

Sun Startup Essentials Insider - September 2009
Sun Startup Essentials Insider - September 2009

Good morning Startup Essentials Members

I hope you are rested and well after your summer break, and I want to share with you all the exciting events and cool things that are happening across Europe over the coming month.

As usual if you have any questions drop me an email and I'll get back to you as soon as I can -- or find me on Twitter.

If you would like to promote your event out to the Startup Essentials members drop me a line and I'll put it on the Blog Calendar and in the next newsletter.

Member-Only Webinars: Scalable Architectures
An Introduction To Scalable Web Architectures,
Part 1, 2, and 3
We hope you'll be able to join us for a new series of free webinars open only to program members. This will be your chance to ask live questions directly to our Web Scale Architects.
More agenda details and to register
  Want to win a luxury weekend at a Marriot? Plus have lots of fun at FOWA London?
Sun's fast and cheap Nehalem-powered Sun Fire X2270 and Sun Fire X4270 promise to put some sizzle into Oracle's hardware business
Are VC's investing in Twitter focused business models?
Chubbybrain partnering with Sun Startup Essentials - claim your startup now

Back to top


Refer-A-Startup Promotion

Recieve Firebox Vouchers
You scratch our back and we'll scratch yours...

x86 Dual core servers
Enterprise class servers from £260/€300
More details and how to purchase go here now


Web Application training/Java training at Startup Prices
Remarkable savings on one year, company-wide site licenses to the Sun eLibrary. Giving you access to advanced training packages, including hundreds of web-based courses on key technologies.

  • Improve flexibility of learning through an easy-to-use web-based interface
  • Use courses all year instead of one-time classroom visit
  • Use courses as a reference tool that can be revisited while preparing for certification.

Exclusive course for Sun Startup Essential Members only...

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Friends of #140conf: London with Jeff Keni Pulver
The event offers a chance to catch up with #140conf creator & casting director Jeff Keni Pulver.
Jeff will be giving a talk about "The State of NOW" and will moderate the discussion.
3rd September - from 6 PM - 9:30 PM

Announcing a new Meetup for Startup Essentials UK!
Sun's UK Campus Open Day for Startups
September 3rd, 12:30 AM

Meet Us At:
Seedcamp week September 2009 - London
Media 140 London 26th October
Future of Web Apps Sept 30th - October 2nd
London Open Coffee Every Thursday from 10.00 am -12.00
Drinktank Various dates (and states)
Paypal  19-20th September - London
TedxTuttle 17th September - London

Our full calendar is posted on our blog (upper right hand corner)

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Startup Of The Month:

GigLocator, a live music aggregator, launches today in open beta. It promises to offer a large collection of gig listings worldwide, sourced from major ticket providers and a number of independents too.

Startup Of The Month

It enables users of keep track of their favourite artists and venues while offering a discovery mechanism to help you find more gigs you might like. It has a smart search engine which knows if you’re looking for artists, venues and so on. Enter multiple, Pandora or iLike usernames and the site will keep you informed about your favourite artists’ upcoming tour dates. You can then share the dates with friends via your social network of choice.

Giglocator is a partner of Sun Startup Essentials and James Proud our youngest SSE partner at 18 will be talking at FOWA about their technology and how they work with Sun.
More details

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What's Cool:
How to reach a large Enterprise audience for startup money

"System News for Sun Users"
System News for Sun Users/ has been published since 1998. The current 45,000+ subscribers include:

What's Cool
  • 30,000+ end-users who work at 8,000+ Enterprise/SME accounts
  • 9,000+ people who work for Sun -- including most of Sun's field sales organization
  • 5,000+ people who work for Partners (System Integrators. Channel Partners, Service Partners)
  • 1,000+ members of the press or analysts (low cost marketing)

The news portal,, serves about 1.5 million page views to about 600,000 visitors each year.

Find out more and costs by emailing Stewart.Townsend@Sun.COM


So do you want to get more traffic to your startup?
Do you want to gain more attention for what you are doing? Are you a Sun Startup Essentials member? Answer YES to the above and now you can.

Check out the details here:
Startup Traffic
See how quickly Tweetmeme is growing

Back to top

  If you have any questions or feedback, please send a message to Stewart.Townsend@Sun.COM

Thank you
Sun Microsystems
Sun Startup Essentials

\* In order to qualify for the Sun Startup Essentials program, your company must meet the following criteria:
- In business six years or less
- A maximum of 150 employees, including any affiliates
- Based in a country in which the program is offered
- A verifiable company presence (company name, street address [no post office boxes allowed], etc.).
- Agree to accept the program's terms and conditions

© 2009 Sun Microsystems, Inc. All rights reserved. For information on Sun's trademarks see:


Connecting the Startup Essentials community with all the events, information and resources required for them to grow and scale.


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