Friday Oct 16, 2009

Future of Web Apps London 09 - The outcomes

Sun's Startup Essentials team was hosting a Chillout lounge  at the Future of Web Apps
London, where 750 attendees from across the globe came to hear the  founders of digg and winelibrary
inform people on how to build a multi million startup and make sure it is marketed well.

Amongst all this information digest, the SSE team were talking, informing and hosting our own talks
to the attendees Matt Hosanee gave a talk alongside James Proud form Giglocator on scaling your
startup on a bootstrapped financial model, and myself Stewart Towsend gave a talk on SSE in general
and how we have helped tweetmeme grow from a 2 person company to over 10 employees and 85% growth
month on month.

For a flavour of the event, check out to see how busy the Sun area got go HERE

And if you want to know what people had to say about it go HERE

Monday Oct 12, 2009

The Cloud Trilogy Episode 2 - The Savvy Grannies

So if you want to know more about the Cloud ask the Savvy Grannies, this is brought to you by Ioko and Sun to help understand Cloud Computing.

Kohive launches and win an iPod touch

London, UK—8th October—Kohive, the online collaborative desktop that facilitates communication and collaboration between groups, today announces the launch of its range of premium services.

Aside from a large number of free applications that are part of the standard service, the premium service includes a task management app, increased file storage, and both an upcoming iPhone and desktop app which keeps users’ files, calendars and addresses in sync with their web interface.

After joining Kohive, the user is greeted with what looks like a computer desktop. There’s a dock of applications on the left and a tab panel at the bottom. Each of these tabs or “hives”, provides a completely separate space from which to invite people, share content and communicate with them live.

Kohive’s desktop interface allows for an unlimited number of uses since any number of web applications can be created and embedded into user generated hives. It’s a ‘collaboration platform’ where the user is in control.

Kohive’s founder Edward Sanchez gives a few examples:

“A freelancer could create hives to share and communicate with his team and clients. He’d create another hive to talk to his family, share photos and recipes. And another to share and talk to his closest friends. It’s that range of uses that makes the platform so effective.”

While other sites carry the legacy of page-driven navigation (each link takes the user to a new page) Kohive uses AJAX for seamless data retrieval and Ext JS, a new front-end JavaScript library that provides a desktop window driven interface. This means information loads more quickly and navigation is smoother as only the content (and not the page) gets transferred.

Edward Sanchez says:

“Design and usability is at the core of Kohive. The site mimics familiar user interfaces as well as using the latest technologies and best practices for user navigation. By doing so, we make sure that users can always get from A to B with a minimum amount of effort.

Kohive is to current collaboration sites what the iPhone was to previous generation phones. It offers a superior user experience and an expandable service where custom applications can be installed. What you see now is really only the start - we’re working on lots of great apps and features that will be coming over the next few months - the Kohive roadmap is exciting for both users and developers”

To celebrate the launch of the premium suite of services, Kohive are giving users the opportunity to win some shiny prizes:

  • Tweet the Kohive URL for a chance to win an iPod Touch
  • Free account signups are entered in a competition to win a MacBook
  • Paid account signups are entered in a competition to win a custom coloured MacBook Pro

A video demoing the service can be seen here:

Thursday Oct 08, 2009

Mint CEO gives behind-the-scenes look at Mint's internal growth strategy

Mint CEO Aaron Patzer presented a step-by-step narrative on how he built his company in three years to $170 million target for personal finance giant Intuit.

In a moment of nonchalance, Patzer, who spoke at the Juice Pitcher event, hosted by and, admitted to Adeo Ressi, the founding member of The Funded, that he sold Mint for cash to Intuit, so it didn't matter to him what happened to Intuit's shares.

[Read More]

Tuesday Sep 29, 2009

Startup of the Day: Micello

Congratulations Micello team for your launch at DEMOfall 09 last week!

At DEMOfall 09 in San Diego, CA, Sun Startup Essentials member Micello showcased how to navigate "inside" places with an iPhone. Watch the video.

Micello has built a database of maps of places people go to shopping malls, college campuses, convention centers etc, and allows users to access, navigate and explore those places using their mobile phones. Unlike, its competitors, Micello keeps its own database of place of interest rather than relying on satellite-based map systems. In addition, by integrating social networking services into the application, Micello brings together all the activity happening inside a building where people gather.

The Micello application is free for end users and can be downloaded from Apple’s AppStore. The application will be available on Blackberry OS, Android, WebOS in the coming months. Micello’s Facebook application is also coming soon.

Micello received glowing reports from the press. Below is only a sample.

Tuesday Sep 08, 2009

Media 140 - Brands - London - Sponsored by Sun Startup Essentials

Everything a brand needs to know about twitter and real-time social media\*

\* but was afraid to ask

Media140 London

We explore the effects of twitter and real-time social media on agencies, marketers and brands, looking at how platforms such as Twitter, Flickr, Facebook and AudioBoo are disrupting, challenging and changing traditional media and advertising. Focusing on customer engagement, how to make sustainable profits and build loyal communities.

In partnership with Contagious, Revolution and IAB the event will bring together brand strategy, creatives, ad agencies, media planners, media buyers, PR agencies and publishers to share and understand the disruptive impacts of real time social media on their industry.

We have a veritable collection of industry speakers including Tom Bedecarre, Gareth Jones, Jess Greenwood, Lloyd Salmons, George Nimeh, Robin Grant and Amelia Torode amongst others...

More details here with speaker line up and how to grab a ticket, also are you a Sun Startup Essential Member then grab a 15% discount now, email me for the discount code.

Hull Digital Live - Sun Startup Essentials Sponsoring

Successful businesses already leverage the Internet; building internationally recognised online brands and communicating effectively to ensure their survival in a rough global economy. It's about more than simple online presence though, digital technologies enable business leaders to steer their companies towards achieving lower operating costs, higher levels of profitability and greater presence in the marketplace. A digital business with a developed and recognizable brand is a strong business.

It is not all about global companies and brands. Every business needs to understand the internet and technology, the digital realm, so that they are not left behind. Start today what your competition may well have been doing for months.

Businesses need to change their habits - there is no need to wait, and every reason not to.

Hull Digital Live is the first Digital And Technology Conference in East Yorkshire. It is delivering world class speakers on our doorstep.

For anyone with an interest in business or technology it's going to be a fantastic event, and if your business needs to do more with technology / digital / web, (and who's doesn't?) then you cannot afford to miss it.

October 14th 2009 - Hull


Sun Startup Essentials is a proud partner and supporter of Hull Digitial Live, come and see how we help the global Startup eco system thrive with networking events, PR and Introductions as well as rock solid discounted hardware/software/storage and training.

Monday Sep 07, 2009

Sun partenaire du concours Mobi'Life 2010

Sun est partenaire du concours Mobi'Life 2010 qui s'adresse aux étudiants et a pour vocation de promouvoir le développement d'applications mobiles. Ce concours est organisé par la société Big5Media, éditeur de solutions mobiles et membre de la communauté Sun Startup Essentials

Aux côtés des autres partenaires du concours, Sun va accompagner les étudiants dans leurs développements Java Mobile et leur permettre de tirer le meilleur parti de la plate-forme.

Manchester Twestival - September 10th - Sponsored by Sun Startup Essentials

Its that time of the year, Twestival - and this year its time to get down to Manchester.


Plans for the night itself

Looks like things are shaping up nicely for MancTwester Local on Sept 10th at House9 Bar. I reckon it will be a top night. This is what’s in store to help raise money for St Ann’s Hospice

6.30 - 7.00            Arrive and drinks

7.00 - 8 30            Auction  (Prizes include - Dual Signed Hurst & Peters England 1966 Anniversary Shirt, Nintendo Wii,  high quality alcohol and makeup)

8.30 – 9.00           Magic acts around the tables courtesy of Magic Man Clive

9.00 – 9.30           Tim Bradbury - Manchester comedian fresh from the Comedy Store.

9.30                      DJ Marv Speakman on the wheels of steel

Come along and make Manchester part of the global phenonema that is Twestival.

So I need you to push this out to all the small businesses, peeps in Manchester and make it happen.

Friday Sep 04, 2009

Save the Date: Monetizing the Rich Internet Experience

Save the date for this free live webinar where you'll have a chance to ask questions to our experts.

This webinar will focus on how JavaFX and Java bring compelling user experiences across all the screens of your customers' lives, including desktops, mobile phones, TVs and more.

Compelling demos will show how Java's ubiquity and power combined with the visual elegance of JavaFX will make it easier than ever to combine code, graphics and community collaboration. And once your application is complete, learn how the new Java Store will help monetize your effort.

Date: September 23, 2009
Time: 8:00 am PDT / 11:00 am EDT / 4:00 pm UK / 5:00 pm CEST / 8:30 pm India (New Delhicheck my timezone.

Register Now 


JavaFX pour tous vos écrans, et Java Store pour votre distribution.

Le 23 septembre à 17h00 Sun Startup Essentials vous propose un webinar sur JavaFX. Comment cette nouvelle technologie vous permet de fournir aux utilisateurs de votre application la meilleure expérience en terme d'interface graphique et ceci quels que soient leurs écrans (téléphone mobile, ordinateur portable, télévision) ?

Il sera aussi question de la monétisation de votre application via Java Store.

La présentation est en anglais.

Vous pouvez vous inscrire ici.

Tuesday Sep 01, 2009

Creating the Next Killer Mobile App

Join us for this free live webinar and ask questions live to the experts.

Today's mobile applications deliver a personalized experience to the user by taking advantage of the mobile context, physical location, touch, accelerometers, and other means of input. There are a number of challenges to overcome when delivering a mobile solution, such as interoperating across different mobile platforms, creating a consistent look and feel, scaling to a growing user base and ensuring adequate performance.

This webinar will focus on some of the best practices in architecting the next killer mobile app with Sun's technologies. The session will also cover how to efficiently design the front end components, as well as how to scale on the server side using REST-style Web Services, Glassfish, and MySQL. The talk will conclude with a demo of a mobile app from Micello that embraces the principles mentioned in the talk.

Date: September 9, 2009
Time: 8:00 am PDT / 11:00 am EDT / 4:00 pm UK / 5:00 pm CEST / 8:30 pm India (New Delhi) Check My Timezone

Register Now

Sun Startup Essentials EMEA Newsletter

Sun Startup Essentials Insider - September 2009
Sun Startup Essentials Insider - September 2009

Good morning Startup Essentials Members

I hope you are rested and well after your summer break, and I want to share with you all the exciting events and cool things that are happening across Europe over the coming month.

As usual if you have any questions drop me an email and I'll get back to you as soon as I can -- or find me on Twitter.

If you would like to promote your event out to the Startup Essentials members drop me a line and I'll put it on the Blog Calendar and in the next newsletter.

Member-Only Webinars: Scalable Architectures
An Introduction To Scalable Web Architectures,
Part 1, 2, and 3
We hope you'll be able to join us for a new series of free webinars open only to program members. This will be your chance to ask live questions directly to our Web Scale Architects.
More agenda details and to register
  Want to win a luxury weekend at a Marriot? Plus have lots of fun at FOWA London?
Sun's fast and cheap Nehalem-powered Sun Fire X2270 and Sun Fire X4270 promise to put some sizzle into Oracle's hardware business
Are VC's investing in Twitter focused business models?
Chubbybrain partnering with Sun Startup Essentials - claim your startup now

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Refer-A-Startup Promotion

Recieve Firebox Vouchers
You scratch our back and we'll scratch yours...

x86 Dual core servers
Enterprise class servers from £260/€300
More details and how to purchase go here now


Web Application training/Java training at Startup Prices
Remarkable savings on one year, company-wide site licenses to the Sun eLibrary. Giving you access to advanced training packages, including hundreds of web-based courses on key technologies.

  • Improve flexibility of learning through an easy-to-use web-based interface
  • Use courses all year instead of one-time classroom visit
  • Use courses as a reference tool that can be revisited while preparing for certification.

Exclusive course for Sun Startup Essential Members only...

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Friends of #140conf: London with Jeff Keni Pulver
The event offers a chance to catch up with #140conf creator & casting director Jeff Keni Pulver.
Jeff will be giving a talk about "The State of NOW" and will moderate the discussion.
3rd September - from 6 PM - 9:30 PM

Announcing a new Meetup for Startup Essentials UK!
Sun's UK Campus Open Day for Startups
September 3rd, 12:30 AM

Meet Us At:
Seedcamp week September 2009 - London
Media 140 London 26th October
Future of Web Apps Sept 30th - October 2nd
London Open Coffee Every Thursday from 10.00 am -12.00
Drinktank Various dates (and states)
Paypal  19-20th September - London
TedxTuttle 17th September - London

Our full calendar is posted on our blog (upper right hand corner)

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Startup Of The Month:

GigLocator, a live music aggregator, launches today in open beta. It promises to offer a large collection of gig listings worldwide, sourced from major ticket providers and a number of independents too.

Startup Of The Month

It enables users of keep track of their favourite artists and venues while offering a discovery mechanism to help you find more gigs you might like. It has a smart search engine which knows if you’re looking for artists, venues and so on. Enter multiple, Pandora or iLike usernames and the site will keep you informed about your favourite artists’ upcoming tour dates. You can then share the dates with friends via your social network of choice.

Giglocator is a partner of Sun Startup Essentials and James Proud our youngest SSE partner at 18 will be talking at FOWA about their technology and how they work with Sun.
More details

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What's Cool:
How to reach a large Enterprise audience for startup money

"System News for Sun Users"
System News for Sun Users/ has been published since 1998. The current 45,000+ subscribers include:

What's Cool
  • 30,000+ end-users who work at 8,000+ Enterprise/SME accounts
  • 9,000+ people who work for Sun -- including most of Sun's field sales organization
  • 5,000+ people who work for Partners (System Integrators. Channel Partners, Service Partners)
  • 1,000+ members of the press or analysts (low cost marketing)

The news portal,, serves about 1.5 million page views to about 600,000 visitors each year.

Find out more and costs by emailing Stewart.Townsend@Sun.COM


So do you want to get more traffic to your startup?
Do you want to gain more attention for what you are doing? Are you a Sun Startup Essentials member? Answer YES to the above and now you can.

Check out the details here:
Startup Traffic
See how quickly Tweetmeme is growing

Back to top

  If you have any questions or feedback, please send a message to Stewart.Townsend@Sun.COM

Thank you
Sun Microsystems
Sun Startup Essentials

\* In order to qualify for the Sun Startup Essentials program, your company must meet the following criteria:
- In business six years or less
- A maximum of 150 employees, including any affiliates
- Based in a country in which the program is offered
- A verifiable company presence (company name, street address [no post office boxes allowed], etc.).
- Agree to accept the program's terms and conditions

© 2009 Sun Microsystems, Inc. All rights reserved. For information on Sun's trademarks see:

Friday Aug 28, 2009

Refer A Startup - Want to win a weekend away at the Marriot and get some Firebox vouchers for helping your friends

Sun Startup Essentials - Refer-A-Startup
Sun Startup Essentials - Refer-A-Startup
  • Do you know any Startup companies who are looking to purchase IT hardware/storage, MySQL or training?
  • Do you want to make sure they get the best deal and work with a large global vendor who can help them get off the ground running?
  • Would you like to be rewarded for your great advice, when they place their first order?

Yes? Then Refer-A-Startup is the promotion for you...

Deep Discounts


What do I have to do?

  • Get your Startup friend, customer or associate to sign up for Sun Startup Essentials programme, to benefit from heavily discounted IT hardware/storage (x86 servers from £260), MySQL licences or Java/Web Development Training and more
  • In the 'Refer ID' field, ask them to enter your email address.
Sun Startup Essentials
  What's it worth?
Once they spend £500 or above in one order from Sun Startup Essentials, you will receive a Firebox voucher up to £100!\*
  !Plus a December prize draw for all referrers & referral companies, to win a weekend at a luxury Marriott Hotel!
Hotel voucher would make an excellent Christmas pressie!
Sponsored by Weboo.Biz
Weboo logo
  It's as easy as that! See what nifty, technology, gadgets, games etc you can by from Firebox...
  If you have any questions or feedback, please send a message to Stewart.Townsend@Sun.COM

Thank you
Sun Microsystems
Sun Startup Essentials

\* Terms & conditions

The promotion is for one voucher per new customer, not per order;
A referral into the SSE programme who places multiple orders, will not result in multiple vouchers.
Refer ten new companies/people, who all place orders over £500, will equal ten vouchers.
The voucher value depends on their purchase;
Orders for Rack Servers/Workstations, Software, Training = £50 voucher. Orders including any Storage 7000 range = £100
This promotion is only applicable to EMEA, but limited to sterling and dollar vouchers.
Referrals can only be for companies in countries where Sun Startup Essential programme exists.
Hotel voucher covers accommodation only and no other expenses.
Prize draw will take place on 3rd December 2009.

Referrals to the SSE promgramme will need to fit the following criteria to apply:

- have been in business for 6 years or less
- have a maximum of 150 employees, including any affiliates
- be based in a country where the Sun Startup Essentials Programme is available
- have a verifiable company presence (company name, street address [no post office boxes allowed], etc.)

© 2009 Sun Microsystems, Inc. All rights reserved. For information on Sun's trademarks see:

Wednesday Aug 26, 2009

Join Disco Stew and his funky crew

So you are going to Future of Web Apps and wanted to know where to meet all the coolest people, hang out and chill in between sessions, talk to like minded people on technology and business ?

Well come down to the Sun Startup Essentials room and make the most of all the great things we have to offer:

\*\* Win a Weekend for two at a Marriot Hotel - courtesy of

\*\*Audioboo will be doing live Boos from the room, so come and give your views of FOWA live

\*\*Tweetmeme team will be there, with the FOWA and Sun Startup Essentials Channel with all the live tweets and feeds.

\*\*James Proud from Giglocator will be around, giving a Uni session talk and discussing his new startup, at the old age of 18 !!!

\*\*Best Before will be unveiling a new product, enabling mixing of video and audio through a touchscreen - this is lots of fun and so cool.

\*\*Wii Guitar Hero - be the best and win a prize....

\*\*Special presents to help get you through the day.

So lots going on, lots to do and see, come and meet the Sun Startup Essentials team, MySQL guys and hear how we help startups all over the globe reach their dreams.


Connecting the Startup Essentials community with all the events, information and resources required for them to grow and scale.


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